Meet The People

That’s a wrap on The Gathering Summit! Huge thank you to Bill Neff of YETI, Melissa Rosenthal of BuzzFeed and Outlever and Bassem El-Rahimy of Turo for a fantastic panel discussing how great #brands become unicorns. A key takeaway? It’s all about #authenticity and building #community... and it takes time! But it's time worth spending. Thank you all for *your* time, your openness, your brilliant insights, and for a lively conversation. Thank you Mandy Balak and Chris Kneeland for bringing us all together at #TGS2024. And thank you to our teams at True Media Canada and True Media US, both proud sponsors of the summit. We will see you next year! Same place, more questions. 

“We’ve seen firsthand how our commitment to #DEI has enhanced our #performance, #creativity, and ability to connect with diverse #audiences." At the heart of our #agency is a commitment to creating a diverse and inclusive environment that not only reflects the world we live in but also drives creativity and #innovation.  In her latest feature in HR Grapevine, MTP Co-Founder and Chief of Staff Natalie Dusey ACG shares her insights on why #DEI is the future of #advertising, and how the challenges she has faced as a woman of color in leadership, have shaped her beliefs and actions. 💡 Key takeaways: 1️⃣ DEI as a Creative Catalyst: A diverse workforce fosters a variety of ideas crucial for impactful advertising. "Diversity brings unique perspectives that resonate with wider audiences," Natalie states. 2️⃣ People-Centric Approach: Meet The People reimagines the traditional agency structure to prioritize the growth and well-being of individuals, enhancing collaboration and creativity across teams. 3️⃣ The Business Case for DEI: Studies show that diverse companies outperform their peers. By committing to DEI, we attract top talent eager to contribute in an inclusive environment. 4️⃣ Listening and Action: Effective listening is fundamental. Initiatives like listening circles and anonymous feedback channels ensure that every voice is heard and valued. 5️⃣ Breaking Barriers: As a woman of colour in leadership, Natalie encourages embracing unique perspectives and cultivating resilience to navigate challenges. Diversity, Equity, and Inclusion are not just ethical imperatives—they're #business essentials. Read on for more valuable insights on how to lead the charge in transforming the industry: https://lnkd.in/gp3mNyVb

🗓️ TOMORROW! Catch MTP CEO Tim Ringel at The Gathering Summit in #Banff! Tim will be hosting a fantastic panel on How Great #Brands Become #Unicorns featuring the brilliant minds of: Bill Neff of YETI, Melissa Rosenthal of BuzzFeed and Bassem El-Rahimy of Turo. Our teams at True Media Canada and True Media US are proud sponsors of The Gathering this year and we couldn't be happier to support this spectacular Summit with our team in Calgary, Toronto and Montreal. Come see us! We’ll be here all week with Chris Actis Bruce Neve John W and Max Lazerwitz

🇨🇦 We could not be more excited about launch of Coegi Canada earlier this month! Thank you to Tim Ringel, Jack Miller and Sean Cotton for getting us to the place where we were able to expand Coegi into #Canada. Thank you to Rodney Perry for joining our ever-expanding next-generation #advertising group. We could not be more thrilled to have you at the helm! 🎉 And thank you to everyone who joined us in celebrating this exciting new chapter for Meet The People and Coegi! We can't wait to see how our #Canadian team will innovate and grow in the digital marketing space. Here’s to new beginnings and all the amazing work ahead! 🚀

We’re delighted to share the latest episode of DEI After 5 featuring our very own Natalie Dusey ACG, Co-Founder and Chief of Staff of MTP! In this incredibly insightful conversation with host Sacha Thompson, MBA, MEd, ACC, Natalie shares her expertise on how organizations can genuinely embrace the #human element, even amidst challenges like anti-#DEI legislation. Putting #people first is ingrained in the founding of our organization and it’s not something that we take lightly. Natalie works very hard to make sure that we are living our values across our rapidly growing #agency group. Key takeaways include: 1️⃣ Inclusivity as a Foundation: Creating a culture where every employee feels valued is essential for collaboration and navigating DEI complexities. It’s not just about compliance; it’s about belonging. 2️⃣ Beyond Compliance: Accommodations should go beyond the legal minimum. Open dialogue and understanding individual needs foster an environment where everyone can thrive and innovate. 3️⃣ Modeling Behavior: By embodying inclusive values, organizations can inspire transformation within their industry, setting a tone that resonates with clients and partners alike. How are you embedding #DEI into your workplace culture? Tune in to the full podcast to find out how we can all contribute to a more inclusive future! Available wherever you get your podcasts: https://lnkd.in/g7U7BHxX

💭Tell us, #CMO’s: is the role of Chief #Marketing Officer more challenging today than ever before? The role of #CMO is evolving—yet again. But while responsibilities continue to pile up (the latest —#AI oversight), the need for such a vast skill set raises the value and standing of the Chief #Marketing Officer. MTP’s very own Tim Ringel, details how the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities, in Chief Marketer: https://lnkd.in/g_FDqVQi

Wishing our #Canadian family a wonderful #Thanksgiving filled with warmth, joy, and great memories! - - - - - - - Nous vous souhaitons à tous une merveilleuse Action de grâce remplie de chaleur, de joie et de bons souvenirs ! Match Retail Coegi Canada True Media Canada WOW! mobile boutique

💥September was MASSIVE here at Meet The People, with highlights like: 🚀 The launch of Coegi Canada! Extending our #Canadian footprint. 👏 Coegi announcing 89% sales growth for client WX Brands, while Swell Media revealed a 29% average #KPI improvement for brands who use their Performance Media Rating (PMR) tool 🏆 VSA Partners and Coegi making it to the finals in this year’s The Drum Awards, for their work for FactSet and Moderna (winners announced in November, stay tuned!) 🍾 VSA Partners revealing brilliant design work for Cricket Wireless, Match Retail showcasing captivating #experiential for LG Electronics Canada, and Public Label presenting another engaging activation for Virgin Voyages 🤝Public Label CEO Brian Kittelson attended the FUTR Group Conference in NYC, RADaR Analytics President Candice Rotter moderated a panel at AMIN Worldwide in Illinois, Match Retail sponsored the Retail Council of Canada in Toronto and MTP CEO Tim Ringel spoke at all in all's Founder in Residence conference in NYC. 💡  Our #innovative thought leadership was featured in The Drum, Fast Company, ADWEEK,  The Outcome, SmartBrief and we published countless insights on things like #programmatic, #ecommerce, #data, consumer loyalty, re-imagining the retainer model ….and much much more! Have a look:

We're thrilled to share the latest episode of Living Corporate featuring our very own Natalie Dusey ACG, Co-Founder and Global Chief of Staff of Meet The People! Tune in to hear Natalie's expert perspective on the quickly evolving landscape of #International #Marketing and the innovative #Strategies that can help brands thrive globally. Dive into the world of international marketing with Natalie and host Zachary Nunn for this very special episode of Living Corporate, and discover how we can shape the future together! 🎧 Have a listen: https://lnkd.in/ghDNig8P

We’re delighted to reveal beautiful work from our team at VSA Partners for Addison Group!  🤝 Both teams worked together to launch their new #website with a refreshed #brand for their talent solutions business unit, and we must say they did a brilliant job. The work contains many beautiful and strategic design moves, all centered around what makes Addison Group so special: its #people. Thank you to Addison Group for being a wonderful #client and partner in this endeavor, and congratulations on the launch! And huge thank you to all of our people, for beautiful bringing this project to life  👏 Kayden Sparks, Director, Project Management Doug Gallow, Associate Partner, Client Engagement Bill Maday, Associate Partner, Writing YanYan Zhang, Associate Partner, Design Amber Dunk, Creative Director, Design Michael Ryterband, Associate Creative Director, Design Shayna Blinkoff, Staff, Design Jimi Geiyer, Associate Creative Director, Design Morgan Itterly, Associate Director, Digital Design Abigail Williams, Staff, Digital Design Jeff Schulz, Creative Director, Content Strategy Bisola Sosan, Staff, Writing Janelle Blasdel, Creative Director, Writing Rebecca McNerney, Associate Director, Strategy Mike Lee, Director, Strategy Katelyn Barr Barr, Staff, Project Management John Reglin, Senior Staff, UX Design Maria E., Associate Director, Copy Editing