Motto®

⦿ The world’s greatest companies are more than famous names and coveted products. They’re ideas. Ideas Worth Rallying Around®. Big ideas transform culture. Cultivate Innovation. Drive change. Inspire millions. Motto® 🏴 creates big ideas for tech and innovation. We’ve been doing it for 19 years. For innovation teams including Virgin, Google, and the Minnesota Vikings. The big ideas we develop set our clients apart and have driven staggering financial returns. Billions of dollars in brand equity. If you're looking for a brand transformation to help bring your brand into its next era... Why not hire a team whose vision and ambition are as big as yours? wearemotto.com

Our work is far more than a visual transformation. Our #rebrand shifted Session from a niche tool to a full-service platform—included a powerful motion identity system and motion guidelines. Our symbol, inspired by a camera’s flash, uses bold, simple shapes within a rounded square. It’s a memorable mark that stands out. We kept elements of the original Session logotype while modernizing it, blending familiarity with a fresh, future-facing look. From a bold new logo and refined color palette to a dynamic motion, website, and brand activation, we steered a holistic brand transformation through our signature engagement, Motto Flagship®. Ready to elevate your brand? Let's join forces. wearemotto.com

Most brands aim to keep up. Few dare to lead. While many stick to their comfort zone, the brands that make a real impact: → Imagine new possibilities → Take leaps others won’t → Challenge the way things are done These brands aren’t just keeping pace—they’re setting it. They’re carving out new markets, inspiring trust, and reshaping industries. If that's you, let's join forces. We're vision partners for brands that drive the future forward. wearemotto.com

A music playground for everyone. When Hook’s founders came to Motto, their goal was clear: Make industry waves. 🌊 They needed a strategy to cut through the noise as they prepared for a major fundraising round. Our art direction, combined with a fresh messaging system, captures the heartbeat of Hook’s platform—where remixing isn’t just a feature; it’s a movement. The vibrant visuals and energetic language reflects Hook’s unique rhythm, designed to spark creativity and invite everyone to remix their favorite tracks with confidence. Together, we’ve created a brand foundation that turns Hook into a trusted companion for creators—empowering them to unleash their sound and make waves in the world of music. Our work included: ⦿ Validating and clarifying Hook’s existing strategy ⦿ Sharpening brand attributes to clearly define what sets Hook apart ⦿ Defining the Ideal Customer Profile (ICP) and creating audience personas ⦿ Uncovering the core offer ⦿ Building a bold voice persona embodying Hook’s style and swagger ⦿ Developing tailored messaging with signature taglines, phrases, and pitches ⦿ Crafting an art direction that visually captures Hook’s dynamic, fresh, and creative vibe Ready to rally around a big idea? Let's join forces. wearemotto.com

You must protect your brand. Protecting your brand means guarding its perception with intention and clarity. Like Under Armour’s rallying cry, “Protect This House,” your brand deserves that same fierce commitment. At Motto, we believe your brand should do the heavy lifting— Projecting a powerful, unmistakable identity that doesn’t leave room for misinterpretation. By investing in your brand, you’re not just protecting it... You’re defining the narrative. It’s about choosing what you stand for, the values you project, and the vision that guides you. Let it drift, and you’re inviting others to define it for you. wearemotto.com

Motto's reach knows no borders. 🌍 Since 2005, we've worked across numerous continents and industries. This month, our clients span the globe—each driven by innovation and vision. Categories we're working in: → SaaS → Martech → Fintech → AI & Machine Learning → Tech-Enabled Consumer Goods → Sustainability → Greentech → Music AI From the skyscrapers of New York to the innovation hubs of San Francisco and Singapore, we’re helping companies shape their rally cries and carry their flags forward. Where our work goes, transformation follows. Building brands that resonate with the world means working with clients from every corner of it. What flag are you planting? wearemotto.com

A clear vision and the right culture are essential foundations for building a winning brand. A tech company came to us with a world-changing product that could reshape their industry, but the brand wasn’t connecting with their team or the market. The disconnect showed up in missed targets, disjointed efforts, and a brand that felt more like an afterthought than a compelling force. We quickly spotted the underlying issue. (And it wasn't the issue they thought we were solving.) The real problem was that their vision was confined to a few executives and not lived across the organization. It hadn’t traveled beyond the C-suite. And without a defined culture to support this vision, the brand felt confused and hollow to everyone else. So, we rolled up our sleeves and got to work: We planted a flag that everyone could see with a vision story that was both inspiring and actionable, rooted in the reality of their day-to-day work. We crafted an Idea Worth Rallying Around®—a unifying concept that connected their product to a broader purpose. This rallying cry became the center of everything—bringing consistency and meaning to the brand. We built a culture code that didn’t just list one-word values, but activated them with a playbook that defined how they made decisions, interacted, and hired. And yes, we designed a clean, sophisticated visual identity that made the vision visible. The results? Employees began seeing their role in the bigger picture. Engagement shot up. Teams collaborated with greater focus Projects started crossing the finish line faster. Externally, customers noticed the difference too—their interactions now felt intentional, connected, and compelling. The takeaway for leaders: The vision in your mind isn’t enough. Without the cultural scaffolding and brand to support it, vision will remain a dream instead of a direction. Motto®

A recent bold rebrand that redefines how brands connect, create, and convert. We created portraits of customers made up of all the data points that make them unique. Do you have a tech or innovation brand? Tell us about your vision and let’s join forces. wearemotto.com

How do you balance vision and action within your team? Discuss the art of leadership with us at VisionCamp® and master this balance in a virtual or in person workshop with your leadership team. —- VisionCamp® is a strategic vision-building workshop for leadership teams. We offer half-day, one-day, and two-day virtual or in-person workshops for executive teams. Learn more at visioncamp.io #VisionCamp #ShareYourVision #VisionaryLeadership #Vision #Leadership #LeadershipDevelopment #Innovation #Marketing #Branding #Entrepreneurship #Workshops

⦿ October kept us on our toes! This month, we expanded into the big ideas that redefine what brands stand for. We worked with some incredible brands this month: ⦿ Klaviyo ⦿ Studio Dado ⦿ Irys ⦿ Serch ⦿ Hook Music ⦿ Sunnystep ⦿ Félix From a few creative late nights to breakthrough moments, here's a glimpse of the work driving bold change and inspiring us to go further. Stay tuned for November's WOTM. wearemotto.com