NielsenIQ

Tap into Walmart alcohol department insights with NIQ Activate! A wealth of information, including supply chain dashboards, key sales & inventory KPIs, and demand forecasting metrics. Don't miss out on the opportunity to optimize your inventory management. Contact Us to learn more! https://lnkd.in/eNwGegtY #NIQ #Walmart

Emilio and Javier, our Research Science Lead and Senior Research Scientist, had a fantastic time at the KDD conference in Barcelona! The Knowledge Discovery and Data Mining (KDD) annual conference is a leading event in data science, and our team was thrilled to connect with other experts in the field and learn about the latest advancements in AI. From practical tips to real-world limitations, they came away with a wealth of knowledge and relationships with top researchers and companies. They also had the opportunity to share with the AI community how we’re building our own domain-specific model at NIQ and how we’re leveraging AI to gather and deliver better data for our clients and partners. #AIatNIQ

The Non-Alcohol category has grown at an incredible rate of 30% since last year ↗️ Consumer are embracing this trend as an alternative to traditional routines. Join our NIQ beverage alcohol industry experts, Kaleigh Theriault and Jon Berg, and SPATE CEO & Co-Founder, Olivier Zimmer as they unpack this industry disrupting consumer trend and the rising potential of this category. 🍻 Register Now: https://lnkd.in/ddqvupBQ

'Ask Arthur' is our latest innovation in NIQ Discover... and it’s revolutionizing insights discovery. Our Chief Product Officer Troy Treangen noted, “The vision of leveraging AI to assist in data analysis and storytelling is incredibly powerful. ‘NIQ Ask Arthur’ unlocks the power of analytics on the Discover platform.” What’s in it for you? Ask Arthur guides you to the most relevant areas of analysis and enables you to spot new trends and patterns, ensuring you're always one step ahead. With our GenAI technology, you will be empowered to decipher diverse data formats and simplify your most complex business questions. Take a look for yourself here: 👉 https://lnkd.in/dDKqSQma #AIatNIQ #NIQFullView #AI #MachineLearning

Today, the term "Discount" means more than it used to, and private labels are a perfect example of breaking through reputational barriers. Private labels drove +7.8% CPG value growth in the past year. So, to say the least... the opportunities are vast! For example, 40% of consumers would switch to buy a private label product they enjoy (even if it costs more)! Is your brand ready to tap into this growth? 🤔 Find our more in our Consumer Outlook guide here: 👉 https://lnkd.in/e_kvp8VC #MidYearConsumerOutlook #NIQFullView #MarketGrowth #PrivateLabel

We’re thrilled to announce our upcoming webinar in partnership with Category Management Association: "From Generic to Store Brand - What Brands Need to Know to Co-Exist and Compete" 🗓️ Date: October 18, 2024 🕚 Time: 11 AM CT Join industry leaders Steve Zurek and Carly Levin as they explore key strategies for brands to not only survive but thrive in today’s competitive store brand market. It’s an unmissable opportunity for anyone looking to stay ahead in retail! Register Now 👉 https://lnkd.in/emp6AM3f

We are thrilled to announce the completion of NielsenIQ and GfK’s digital integration. Our websites and social media channels have successfully merged, bringing you a seamless and enhanced experience with… ▶ 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗔𝗰𝗰𝗲𝘀𝘀 to All our Solutions across various industries and categories, including FMCG, Tech & Durables, Retail, Alcoholic Beverages, Pet, and Beauty. ▶ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Measuring $7.2 trillion of global consumer spending across over 95 countries, covering 2.5 trillion transactions per week ▶ 𝗗𝗲𝗲𝗽𝗲𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Enabling you to stay ahead of market shifts and consumer preferences. ▶ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Drive product innovation and streamline your operations with next-gen technology ▶ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 & 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Enhance your marketing and advertising efforts with insights that help you build a stronger brand and improve campaign effectiveness. ▶ 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: Optimize your e-commerce strategies, develop winning assortments, and manage your supply chain more effectively with our powerful analytics tools. We are committed to delivering unparalleled value and insights to help you identify the right next move and get there first.

Join today's Q3 2024 State of Tech & Durables live event! Don’t miss out on this exclusive GfK event, where experts share data-backed insights on the products, channels, and business models driving growth in Tech & Durables today 👇

The future of market research is evolving, due in no small part to the rise of synthetic respondents. Brands are now asking, “how do we distinguish between those who will enhance insights and those who might skew the data?” In our latest article, “The rise of synthetic respondents in market research,” we explore the challenges and opportunities that brands are now wrestling with. See what insights and tips you can extract, here: 🔎👉 https://lnkd.in/eNCYX-JK #MarketResearch #SyntheticRespondents #AI #AIatNIQ #NIQFullView

The depth and quality of our product attribute data is unparalleled, driving product discovery for 52,000+ brands and 700+ of the world's largest retailers and wholesalers/suppliers. 🤝 Connect with us today to explore how to elevate your online presence. 🌐👉 https://lnkd.in/etW8yGiA #ProductAttributes #DataGranularity #Brandbank