NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

The countdown to C360 2025 begins NOW! Join us on the ‘Quest for Next’ at our premier conference, where CPG retailers and manufacturers come together to shape the future of data, AI, and consumer intelligence. We're preparing a unique educational and networking experience: 🔎 Unlock cutting-edge insights 📊 Explore the latest innovations 🤝 Connect with top industry leaders 📍 June 2-4, 2025 | The Diplomat Beach Resort, Hollywood FL Registrations are now open. Secure your spot today! 👉 https://lnkd.in/eMWNujjy #NIQFullView #C360 #QuestForNext

Today’s innovators have more technology, tools, and resources than ever before. Yet only half of launched innovations show vitality. Why? In our latest report, we share findings from our in-depth review of 250,000 innovations across 130 categories in nearly a dozen countries—identifying the commonalities and best practices that distinguish top innovators from the rest. Download “Beyond Vitality” today to learn how to shape your innovation strategy into a reliable channel for growth. 👉 https://lnkd.in/eXc7VdUU #Innovation #NIQFullView

Our teams are excited about our new Strategic Analytics & Insights organization. Jairo, our Advanced Analytic Consultancy Manager, believes Strategic Analytics & Insights is empowering brands to lead, not just keep up: “The Strategic Analytics & Insights transformation is an exciting leap forward in empowering brands and retailers with a Full View of market dynamics.” This transformation at NIQ is shaping the future of insights. Visit our Strategic Analytics & Insights landing page to learn more: https://lnkd.in/e5x9jYVU

If Gen Z could only keep ONE alcohol category, which would it be? Our experts Eric Dackis, Caroline Lakryc, Abby Hummels, Maria De Paz, Katherine Harkman, and Kaleigh Theriault debated the ultimate choice! Spirits and beer emerged as top contenders. Hear their passionate reasoning and discover their surprising picks if all others had to be eliminated: https://lnkd.in/g_pXG88F #CategoryManagement #ConsumerInsights #BeverageTrends

Some companies may attempt to relocate production to countries that aren’t subject to new tariffs. While this strategy has been used in the past, it carries increased risks today. Moving production incurs additional costs, and future policy changes could result in tariffs shifting to new regions. Businesses must carefully assess whether relocation is a sustainable long-term solution. What factors should companies consider when evaluating their supply chain strategy? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. You can watch the full clip today in our Insights section here: 👉 https://lnkd.in/eqwSG878 #TimeForTariffs #TradePolicy © 2025 Nielsen Consumer LLC. All Rights Reserved.

Gen Z is reshaping the future of brands! 🚀 What matters MOST to them when choosing a brand? Drop your vote and tell us why in the comments! 👇 Find out what others are thinking and the analysis behind it in our latest article here: https://lnkd.in/eEeDfZiK #GenZ #MarketingTrends #ConsumerInsights

At last year’s C360, we asked our NIQ Founders Pitch Slam finalists how they uncover their next big opportunity. Sashee Chandran, CEO & Founder of Tea Drops, shared how combining customer feedback with third-party data like NIQ helps shape her brand's next move Ready to find Your Next? Learn more about how you can partner with NIQ here: https://lnkd.in/dZpJdW9T

Recent consumer surveys indicate rising inflation expectations, with tariffs playing a significant role. While this doesn’t necessarily mean consumers are less sensitive to price increases, it does suggest that they are anticipating higher costs. In some cases, domestic firms have adjusted prices in response to tariffs. For example, following washing machine tariffs in 2018, US manufacturers increased prices in line with tariffed imports. How should businesses balance pricing adjustments with consumer expectations? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. Watch the full clip today: 👉 https://lnkd.in/eHEbqyZX #TimeForTariffs #Inflation #EconomicPolicy © 2025 Nielsen Consumer LLC. All Rights Reserved.

We asked our NIQ teams what they look forward to the most about our new Strategic Analytics & Insights organization. Erica, our Strategic Analytics & Insights Business Partner Cluster Leader, is excited about how Strategic Analytics & Insights will bring faster, smarter growth for our clients. “The new NIQ Strategic Analytics & Insights organization is transforming how we solve business challenges— faster, smarter, and with greater impact. By integrating Analytics & Activation, Innovation, Consumer Insights, and Brand & Media practices, we turn complexity into opportunity, helping clients focus on what’s next.” See how the NIQ Strategic Analytics & Insights transformation is helping brands make confident, data-driven decisions. Visit our landing page to learn more: https://lnkd.in/dPFtQDYf