🎙️ Yesterday, I had the pleasure of joining Jess Cervellon founder of Open Late Collective, on her Live After Hours show, where we dove deep into the customer journey of three Recharge brands that I absolutely love. 🎉
One of my personal goals this year was to step into more podcast and video content, so I was thrilled when Jess invited me to be part of this insightful discussion. Honestly, we could have talked for hours—the brands we featured are packed with valuable lessons for anyone in e-commerce.
We focused on Blueland LOLA - mylola.com and MaryRuth's —brands that have mastered being part of your daily routine, whether through eco-conscious or health-conscious products. But what really sets them apart? They put their customers FIRST. Here’s a quick breakdown of the key takeaways:
1️⃣ Customer Data is Gold: Streamline, understand, and leverage your data. Study the outcomes, implement your learnings, and always analyze your results. Data-driven decisions are the backbone of success.
2️⃣ Onsite Experience is Crucial: To be successful, focus on three fundamentals—seamless site experience, frictionless navigation, and a clear checkout process. Your customers should never have to guess where to go next.
3️⃣ Subscription Education is Impactful: Offering subscriptions? Make sure you have detailed product pages, comprehensive FAQs, easy flexibility, customization options, and strong incentives. Educating your customers on these options is key to retaining them.
4️⃣ Retention and Post-Purchase Strategy: Make it easy and pain-free for your customers. Build a community they want to be part of. Remember, your most loyal customers need different content and incentives than those with just a few recurring orders. KNOW YOUR CUSTOMERS.
These insights are not just for show—they’re actionable strategies that any brand can implement to build a stronger connection with their customers and drive growth. Thanks again to Jess for having me on the show, and to everyone who tuned in!