Qualified reposted this
On the Hyperengage podcast, I had a nice conversation with Dan Darcy, CCO at Qualified, to dive into the continuous challenge of improving TTV for customers. Lowering TTV is a constant battle, whether you're a startup or a more established company. Each customer has unique needs, making it crucial to adapt and refine how quickly they experience value. One way to do this is to continuously adjust the customer journey—from adding educational content to introducing strategic checkpoints. It's a process that’s never truly finished. It always starts with the journey, but it’s about evolving that journey based on what the data shows. No matter how much progress you make, refining TTV is a process that requires ongoing effort. That’s where the real work—and the real reward—lies. #CustomerSuccess #TimeToValue #CustomerJourney #ContinuousImprovement #SaaS #HyperengagePodcast