Qualified

On the Hyperengage podcast, I had a nice conversation with Dan Darcy, CCO at Qualified, to dive into the continuous challenge of improving TTV for customers. Lowering TTV is a constant battle, whether you're a startup or a more established company. Each customer has unique needs, making it crucial to adapt and refine how quickly they experience value. One way to do this is to continuously adjust the customer journey—from adding educational content to introducing strategic checkpoints. It's a process that’s never truly finished. It always starts with the journey, but it’s about evolving that journey based on what the data shows. No matter how much progress you make, refining TTV is a process that requires ongoing effort. That’s where the real work—and the real reward—lies. #CustomerSuccess #TimeToValue #CustomerJourney #ContinuousImprovement #SaaS #HyperengagePodcast

SDRs are often the first touchpoint for your buyers, and there’s a lot riding on that interaction. Are they quick yet accurate? Personable? Consistently on message? Back in 2019, we hit the jackpot with our very first SDR, Blake Hamblett. Blake embodied everything a CMO dreams of in an SDR: 🧠 Deep product knowledge 👋 The ability to read a visitor's "digital body language" and engage proactively 😄 Personable, lightning-fast, and always focused on conversion goals The only downside? Blake was so good, we had to promote her! We know that every CMO feels a mix of pride and concern when a top SDR moves up, leaving a gap in the team. That’s why, when we built Piper, our AI SDR, we asked ourselves constantly, “What would Blake do?” Piper was designed to emulate all the traits that made Blake an incredible SDR, but at scale: 🧠 Thinking and engaging like Blake, 24/7 👋 Proactively connecting with website visitors without juggling other tasks 😄 Freeing up talented SDRs to focus on building deeper, face-to-face relationships with buyers This week, Blake and our Founder & CEO Kraig Swensrud sat down to discuss what made Blake such a standout SDR and how Piper brings these qualities to every interaction. Listen to the full conversation here: https://bit.ly/4e4ciQO

We had such a great time at Piper Demo Day Live! Some key takeaways from today’s event:   🤖 The future is now. AI SDRs like Piper aren’t science fiction, they’re real and we’re seeing the impact on both our own pipeline targets and the goals of our customers. 📧 Piper is now a fully autonomous AI SDR, working across the website and email. Now she can engage leads across channels for a totally seamless experience. 📈 Customers like Greenhouse Software are celebrating some amazing results. In just the first two months, their team saw a 130% lift in QoQ meetings booked and $4.2m in inbound pipeline. Make sure to check out all the best moments here: https://bit.ly/3zPq3VG

In the Age of AI, seeing is believing ✨ Piper the AI SDR is here to bring your inbound pipeline motion into the future. Join us for a jam-packed one-hour virtual event as we explore the art of the possible and dive deep into the magic Piper brings to your team. Piper Demo Day Live! Wednesday, October 23rd 10am PDT | Virtual Event Save your spot here: https://bit.ly/3zPq3VG

Seeing is believing ✨ Join our team for Piper Demo Day Live! and dive deep to learn how AI SDRs are changing the sales and marketing game and how Piper the AI SDR is helping teams hit their pipeline targets right now. Piper Demo Day Live! Wednesday, 10/23 | 10am PDT Virtual Event Register now: https://bit.ly/3zPq3VG

Last week at the 6sense Breakthrough conference, Qualified hosted a group of 20 marketing executives for a killer dinner. Here's what I learned from the conversations: 1. CMOs are taking action and implementing AI right now: At the same time they're questioning how they can deliver the most value to their companies. Obviously at a Qualified/6sense event we talked a lot about pipeline being the primary focus of AI investments. 2. Marketing Automation Platforms are on the decline: I was surprised to hear so many marketing execs ready to give up on the traditional MAPs that were once the centerpiece technology of their marketing orgs. The big question: Will the platform shift to AI render these once important systems obsolete? 3. In person events are back and more important than ever: After years of remote work, and a belief that you can connect with people faster, cheaper, and easier over Zoom...it was incredible to see what we all knew pre-covid. And that is, there's nothing like connecting with peers in person. 6sense's entire event felt like Dreamforce for B2B marketers. Thank you Amy Clausing for all that you do for Qualified, and thank you to our gracious hosts from 6sense Jason Zintak Viral Bajaria Latané Conant (she/her)

In the first two months live with Piper the AI SDR, Demandbase doubled their pipeline and saved $80K in SDR headcount 🤯 Check it out: ✨ 2x increase in pipeline and meetings booked ✨ 100 hours saved for their inbound sales team ✨ $80k saved in headcount Read how Demandbase augmented their ABM motion with Piper here: https://bit.ly/3NnoWzv

In the Age of AI, it’s time to rethink inbound pipeline generation. Piper the AI SDR is here to bring your inbound pipeline motion into the future. Join us for a jam-packed one-hour virtual event as we explore the art of the possible with thought leadership sessions, workshops, customer spotlights, and more! Save your spot here: https://bit.ly/3zPq3VG

Good morning, Las Vegas! 👋 We're here at #6SenseBreakthrough24 and ready to introduce you to Piper the AI SDR. Make sure to catch our Director of Product Marketing, Claire Ebben, and Growth Marketing Leader at Greenhouse Software, Kristina Finseth, this afternoon as they share how to use Qualified and 6sense to generate more pipeline. We'll see you at the booth!

Is the MQL Dead? 🪦 We've all seen the "XYZ marketing cornerstone is dead" declarations, but in the case of the MQL, we think it's true. In this episode of The AI SDR Movement, we explore: ⏳ Why the old MQL model can't keep up with buyer demands 🚀 How AI SDRs are reinventing lead qualification and follow-up 🤖 The future of sales and marketing in the age of AI 👉 Watch now to hear what our Founder & CEO, Kraig Swensrud, and CMO, Maura Rivera, had to say about the state of the MQL: https://bit.ly/4dwmDVu #AI #SDR #sales #marketing #B2B #leadgeneration #marketingautomation #futureofwork #artificialintelligence