Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales:
✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines
✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline.
✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day.
✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly.
✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront.
✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic.
✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day.
✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens.
At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond.
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