Sawhorse Productions

Sawhorse Productions brings the First User-Generated Avatar Clothing to Rec Room! Get ready for a new era of digital fashion! We introduced our own Sawhorse-branded avatar items yesterday, available in Rec Room. These Sawhorse goodies are the first ever (!!!) user-generated clothing for Rec Room. So, what’s in this drop? The Rec Room community told us that they really wanted more choice over their style. Check out the trailer to see what you can get (and more coming soon!), all priced within 563 - 1125 tokens: 🎩 Trucker Hat 👕 Interactive Fridays Hawaiian Shirt 🧦 Socks 🦋 Doodle Wings In just ONE day, Rec Room players leveled up their looks with more than 12k purchases and over 8M tokens earned, pushing our items into the top 9 by sales volume! This is a big deal for us and demonstrates that there is a world of opportunity for creators and brands in avatar UGC. More Opportunity for Brands and Creators with Avatar Items We know there is a lot of potential for creators and brands with UGC digital fashion. We’ve seen this come to life in Roblox, for example, with experiences we’ve created like Alo Yoga and Fenty Beauty. It’s an accessible entry point for brands – especially those in fashion, beauty, and tech – to engage with new audiences. And the creation of avatar items gives even more talented UGC creators the chance to get into the game.     This is why we were so excited when Rec Room came to us to collaborate on the first UGC avatar items. We’ve seen the great work Rec Room is doing to evolve its avatars with full-body and to build out its developer tools to make it easier to create on their platform. So, we were excited to preview these tools to see what kind of magic we could make for the community and learn along the way.   We started by going deep (as we always do). Sawhorse is known for immersing ourselves in communities to really get to know how the platforms work and what their users value. Most importantly, we work with UGC artists who are deeply connected in these worlds. For Rec Room avatar clothing, we listened to both creators who know the space and passionate Rec Room players to answer the question: What do you want to see? And the answer was: Avatar clothing options that offer more self-expression and are affordable.    We’re excited to continue exploring, creating, and bringing new items to Rec Room. And we’re eager to introduce more brands to the platform through digital fashion and accessories.    Thank you to Morgan, Nick Fajt and the team at Rec Room.   Head over to featured creations in the Rec Room watch store to level up your looks with Sawhorse gear. More drops coming soon! #recroom #ugcgaming #digitalfashion #sawhorse #metaversemarketing #innovation

Beetlejuice Beetlejuice Beetlejuice... on Roblox! That's right… Sawhorse Productions partnered with Warner Bros. Entertainment, Fandango and Roblox to develop a spooky, fun and totally new Roblox activation to promote the new Beetlejuice, Beetlejuice movie starring the ghost with the most! 👻 Warner Bros. came to Sawhorse to create an experience that would expand its audiences, increase content viewership and drive ticket sales. Together, we created Beetlejuice Escape the Afterlife to unite superfans like us and introduce new audiences to the world of Beetlejuice. The experience brings the movie to life in a unique, immersive and interactive way. Our team at Sawhorse set out to deliver an experience worthy of the Beetlejuice franchise that the Roblox community would love. We're excited and we know fans will sprint to the Afterlife and here's why: 🎮 Gamification: We know the Roblox community loves horror-based, escape games. So, our experience builds on this trend, allowing fans to enter one of three immersive worlds, where they need to escape ghouls and rescue beloved characters like Delia and Lydia, and new characters like Astrid. Most importantly... it's FUN. 📢 Interoperable On-Platform Marking: Roblox users jump between experiences often. So, we partnered with four of the top Roblox community-created experiences: Barry’s Prison Run, Carry a Friend!, Escape a Running Head, and The Floor is Lava to help amplify the campaign and drive traffic to this new experience. When a player meets their demise in one of the partner experiences and chooses to spawn in the Afterlife, they’ll interact with Beetlejuice, watch the trailer and obtain unique virtual items. From there, they can discover the Beetlejuice experience and immerse themselves further into the game. 🎟 Virtual Fandango Box Office: Through our work with many incredible, innovative brands like Warner Bros., we know that there are so many untapped opportunities to engage the Roblox community, e-commerce integration being one of them. So, for the first time in Roblox history, eligible users can purchase movie tickets inside Beetlejuice Escape the Afterlife through a Fandango box office embedded in the experience. Those who purchase tickets will also receive a Beetlejuice exclusive avatar item available for use on Roblox with in-game effects! Jump in an experience it for yourself: https://lnkd.in/gizk33Pt Here’s a solid write up in Digiday by Alexander Lee: https://lnkd.in/gugqkc5N 🤝 And much respect to our partners: Warner Bros. Entertainment 🔸 Josh Lawson 🔸 Matthew Stein Fandango  🔸 Erin Razov Roblox 🔸 Todd Lichten Litchten 🔸 Jules Bouckaert 🔸 Jessica Meehan 🔸 Markus Okano And of course the unstoppable Sawhorse Productions team and so many more talented and amazing innovators... 💪 #Beetlejuice #BeetlejuiceBeetlejuice #roblox #innovation #ecom #metaversemarketing #UGCgaming

Walmart Realm launches phase two for back-to-college! Immersive back-to-college shopping is here. We're introducing five new virtual, immersive dorm rooms inspired by social trends & curated by their favorite creators. 🌀 Sanrio - curated by @jellybean.celine 🌀 Serene Retreat - curated by @studymoofin 🌀 Royal - curated by @trinityanitahh 🌀 Y2K - curated by @thebeekid 🌀 LoFi - @august (NPC RA) This is immersive commerce at its best! Influencer curated shops, immersive shopping experiences, augmented reality, social content, gamification and stunning 3D artwork. Welcome to the future of online shopping for retail. Congratulations to Haley Carre and Justin Breton for leading the way on this special project, powered by Emperia and produced by Sawhorse Productions. I'm thankful to our amazing partners: 🔥 Walmart 🔥 Sawhorse Productions 🔥 Emperia 🔥 GEEIQ 🔥 Influential Jump in and experience it for yourself: walmartrealm.com #walmart #walmartrealm #immersivecommerce #icommerce #retail #innovation