Sawhorse Productions

Amazing to see Virtual Vote come alive in Times Square! The Sawhorse team is excited to be a part of this incredible and important campaign. Thanks for bringing us all together, JUSTIN Hochberg. Check your voter registration status here: https://lnkd.in/gGTkNHCK

Jennifer "Sudson" finally got to hang with the Dawn ducks in this Matthew Pollock directed spot. Produced, edited, and finished by Sawhorse.

Who went to LA Comic Con this year? If you missed out, don't worry. Check out the highlights from our co-founder and head of interactive, Nic Hill 🔜 Ad Week.

#UnrealFest 2024 Seattle last week was awesome. What an amazing three days of learning, networking and partying with some of the leading minds in the Epic Games, Fortnight, Unreal Engine and UGC gaming space. Sawhorse Productions was proud to attend and soak it all up. 🐢 Major takeaway: In addition to the general funtional and discovery improvements, the upcoming Teenage Mutant Ninja Turtle Fortnight UEFN announcement was huge! Paramount is opening up the TMNT IP so UEFN builders can use official art assets to build and publicly publish their own official Turtles games. Monetization is split between creator/platform/IP holder. This is a massive step forward for brand-safe co-creation and super fandom! Big shout out to the inspiring minds in the UEFN space! Thanks for the though-provoking conversation. Let's keep building. 🦾 80 Level Joe Pierpont Nick Grant Rob Di Figlia Alex Bailey Hannah Lowry Rachel Stones Riley Tanabe Click Media Jehanzeb Ahmad 🔜 Unreal Fest Seattle Nicholas Motamedi GEEIQ Charles Hambro Umer Abbas 🔜 AdWeek NYC Grace Lind Notef KAWAMOTO Sleighted Sloth Adam Kyle Wilson Polyform Anne-Margot Rodde Creators Corp. #ugcgaming #fortnite #metaverse #innovation #TMNT #UEFN

The Roblox community is about to show up! Virtual Vote, a first-of-its kind voter awareness campaign, is live on Roblox. This immersive experience empowers young folks to check their voter registration status through HeadCount, score exclusive UGC, and enter to win BIG prizes – all while playing their favorite Roblox games. The Sawhorse team is so proud to be a part of building Virtual Vote! 🗳️Check your registration then get in the game: https://lnkd.in/gGTkNHCK  ⚡️Powered by HeadCount Org #GoodToVote

⚡⚡⚡ Sawhorse Productions Client Spotlight ⚡⚡⚡ Who lives in a pineapple under the sea? Roblox players do! We’re excited to share the next wave of the Walmart Discovered AR experience featuring SpongeBob. The scan of the new October Roblox gift card from Walmart transforms your home into the Bikini Bottom using Augmented Reality. And the gift card can be redeemed in Roblox to unlock exclusive Sponge Bob UGC. This is a great example of the power of XR in retail. We’re proud to be a part of the continued innovation with Walmart Discovered. #client #roblox #walmart #spongebob #AR #UGC

Sawhorse is heading to #unrealfest24 in Seattle next week. Excited to connect and learn more about Fortnite, UEFU, and Epic Games. Hit us up if you'll be out there. 🎮 #ugcgamin #unrealfest #marketing #metaversemarketing #devlife

Just wrapped up an amazing time at #TwitchCon 2024! 🎮✨ It was incredible meeting so many passionate creators, gamers, and industry leaders all in one space. The energy and innovation at the event were inspiring. I took away some valuable insights, especially around how streaming platforms and immersive experiences are converging to create more engaging and interactive content. As someone working in XR production and activation, it was exciting to see the potential for blending these technologies to bring even more dynamic experiences to audiences. Can’t wait to apply what I’ve learned! Shoutout to everyone I connected with, including Michael Anderson, Barrick Prince, Wade Beckett, Derrick Paller 🔜TwitchCon , Samuel Chessler, Kyle Hartsook 🔜 Twitchcon, Josh Low, Keric W. — looking forward to future collaborations. Let’s keep pushing the boundaries of what’s possible! 🚀 #XR #ImmersiveTech #VirtualProduction #TwitchCon2024 #GamingCommunity #InteractiveExperiences #Metaverse

New era of digital fashion activated! Today, Sawhorse, The WeAR, RED-EYE, Over the Reality, and CULT LDN + NYC launched the first ever AR fashion show featuring Roblox fashion designers. With the scan of a QR code, Paris Fashion Week attendees can see models walk the virtual runway of the Seine River in designs from top UGC creators Disordinance and Junozy. This true XR activation unites physical and virtual worlds, and gives audiences a new way to experience fashion. #fashion #ParisFashionWeek #roblox #UGCcreator

⚡⚡⚡ Sawhorse Client Spotlight ⚡⚡⚡ Happy Geeked Week, Netflix fans! For the fourth year in a row, our client Netflix is celebrating its followers with news, drops and events all week, culminating in a live event in Atlanta on September 19. But, fans who can’t make it to Atlanta don’t have to miss out. Nextworld on Roblox, the central hub in the Netflix universe built by or friends at Buoy Studios, will have exciting adventures and exclusive UGC all week. Together with our client Netflix, the Sawhorse Productions team created an action-packed week of immersive experiences in Nextworld to engage fans during Geeked Week. Each day, Netflix fans will travel to a new destination in Nextworld, thematically aligned to favorite shows Wednesday, Squid Games, One Piece, and Avatar: The Last Airbender. Players will have a new obby each day and must battle the Spoiler King, an evil monster trying to keep players away from their favorite Netflix series. The more fans battle and defeat the Spoiler King, they earn an exclusive UGC item aligned to that destination and show. 👑 Team up with other players to defeat the Spoiler King for FREE UGC!  ⏳ Competitions start every 10 minutes! 🔑 Event pass - Return daily to unlock rewards and claim the event pass! For consumer brands, an immersive marketing strategy is a must. And the best interactive brand experiences grow and evolve and keep audiences coming back. That’s why we love the Nextworld Geek Week experience so much. Netflix is investing in its fans on Roblox, consistently giving them new reasons to stay and engage. Another Sawhorse client, Walmart, keeps upping the innovation game with Walmart Discovered and just celebrated one year on Roblox. In year one, we created amazing experiences for the community, from turning gift cards into gateways for accessing XR worlds, to selling the first IRL item created by virtual fashion label CHRUSH, and there’s more to come in year two. Platforms like Roblox have proven to be a high value channel for brands to drive awareness, engagement…and now purchases. There is so much more on the horizon for innovative brands like Netflix and Walmart, and we’re excited to be a part of it. Check out Geek Week in Nextworld here: https://lnkd.in/gmqUBrxx Hit me up if you want to talk about your immersive brand strategy nic@sawhorsela.com #GeekedWeek #netflix #roblox #marketing #ugcgaming #innovation