Secret Hopper

A taproom guest is 530% more likely not to recommend your brewery if they don’t receive a sincere “thank you.” About 1 in 10 guests may come once and never return. While we may not please everyone, we can at least thank them.

In your business, do you equip your team with the tools to handle situations like this and the ability to not only resolve them but turn them into even better experiences for the customer?

In today’s craft beverage landscape, success isn’t just about expanding your audience; it's also about maximizing the value of your current customers. By encouraging higher tabs, generating bigger tips, and increasing visit frequency, your staff are your greatest assets. They have the ability to elevate a taproom visit from average to exceptional. One of the first steps your staff can take to create a memorable experience is by greeting guests. Greeting a guest in a timely manner increases their lifetime value. Guests who are greeted in less than a minute are 229% more likely to perceive their visit as highly engaging compared to those greeted after 3 minutes. And those guests who aren’t acknowledged for 3 or more minutes? They’re 142% more likely to not recommend/return based on that experience

Flow charts are hard, but delivering the right level of taproom engagement can be easy. Learn the strategies to engage at the appropriate level: https://lnkd.in/gEGGGFxr

From the Founder: "My 5-year-old just learned how to ride his bike without training wheels. And I feel terrible saying it, but it wasn’t because I spent hours pushing him and praying he could stay upright. Sure, I spent a ton of time outdoors with him, but much of the credit goes to his practice—and to the concept of the bike itself. I believe his quick mastery of bike riding is largely due to the type of bike he started on: a balance bike. Watching him learn to ride a bike, it felt like he skipped a part of the process. Now, I get to enjoy family bike rides—a much better option than chasing after him as he figured it out." But how does a heartwarming story about a kid learning to ride a bike apply to your taproom? By understanding your processes and identifying areas where you can make them more efficient. 🚲

There's really not much need to elaborate on the below graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back. Is your brewery checking off all of these boxes?

How does the speed at which a beer is served impact a guest’s taproom experience? Faster isn’t always better. The right level of engagement with guests doesn’t necessarily correspond directly with speed—other factors should also be considered. When a guest chooses to visit your taproom, they do so with intention. Understanding that intention and their goals can help you provide the experience they seek. It comes down to context clues. A solo traveler may appreciate constant attention from your bartender as they learn about your brewery for the first time. However, two strangers meeting for the first time from Tinder might (or might not) prefer a bit of time and space to get to know each other. Guests value space—both physical and temporal, representing the time between two events. Matching their expectations, and exceeding them when appropriate, can help the taproom provide the right level of engagement to the right customer.

Your taproom staff can make or break a guest’s experience, and as an owner or manager, you play a critical role in shaping your staff’s work environment. Here are 5 tips to increase tips in your taproom. https://lnkd.in/g_va-9xS

Guests aren’t tipping more because of your beer. It’s the human interaction. Your taproom staff can make or break a guest’s experience, and as an owner or manager, you play a critical role in shaping your staff’s work environment. Here are 5 easy-to-implement techniques you can train your team on to help them earn more tips.

#throwbackthursday Food. If you don’t have it on your menu, you’re losing money. We've heard it time and time again. So what can you do? Well, you can start by reading this blog post which lays out some strategies for adding food to your taproom! 😎