The Martin Agency

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Meet our Studio Design Marty. Stella is wanted for being our swiss army knife this summer. Flexing across multiple departments and getting her hands dirty in physical design work, Stella has shown up across the agency to lend a hand wherever possible. Here’s what Stella has to say: “I feel lucky to have been given the opportunity to use both sides of my brain to make an impact on amazing creative work. I’ve been able to collaborate with and learn from so many kind and talented individuals while working on a multitude of client and internal projects that proved how crucial design is to every part of the agency.”

Sometimes the best way to appreciate how something should be is to see how it absolutely shouldn’t be. To bring this to the (After)life, CarMax partnered with the new film Beetlejuice Beetlejuice to see how a used car dealership would be run by Beetlejuice himself. Introducing BeetleMax: The way car buying shouldn’t be. See Beetlejuice Beetlejuice only in theaters September 6th!

Our Strategy Marty team is wanted for their insightful briefs and incredible deck-making skills. From diving head-first down niche rabbit holes to find audience truths to crafting innovative brand narratives, they’ve played an instrumental role in helping Martin’s strategy department devise comprehensive and powerful campaign plans. Here’s what they have to say: Audrey: “My experience interning for Martin has allowed me to grow as a strategist in ways I never could’ve expected. Learning from some of the most intelligent, hardworking people in the industry inspired me to reframe my strategic thought process, uncover new routes for digging up actionable human truths, and diversify my work in ways I would have never predicted. Infinitely grateful for the best internship ever!” Maricel: “I couldn’t have imagined a more rewarding summer than at Martin, where I absorbed wisdom from the incredible comms darlings and was entrusted to make meaningful contributions to campaigns for major accounts like CarMax and UScellular.”

Our Copywriting Marty crew is wanted for their concise lines and sharp brainstorming. From crafting social-first content series for new business to OOH and activations for top brands like AXE, OREO, Google, TIAA, Penske, UScellular and more, these new copywriters have impressed us all summer. Here’s what they have to say: Emery: “This summer was my first time presenting my work directly to clients!” Faith: “I’ve never been happier to fill an XL Moleskin in 3 months” Alec: “In just a summer, I’ve worked on real client work, presented at internal CD reviews, and grown tremendously as a writer.” Celeste: “This summer I’ve had the opportunity to really hone my skills and produce such fun and creative work that I’m very proud of. Whether that was pitching ideas to clients, working on new business, or trying to understand the inner working minds of male Gen Z’ers (shoutout AXE), I’ve been able to touch so many projects and been so supported along the way.”

You’ve met her sister, Icon of the Seas. Now it’s time to introduce one of Royal Caribbean International’s newest additions to the Icon Class: Star of the Seas. 🌟   We’re giving a warm welcome to this new ship by showing off her best assets - waterslides and zip lines and infinity pools and drinks and performers and live music. Check it out!

Meet our Account Marty. Ally is wanted for her top-notch organization and communication. From building strong internal and client relationships to delivering client requests efficiently, she’s played an instrumental role in helping with project coordination and client satisfaction. Here’s what Ally has to say: “I’ve gained invaluable hands-on experience with amazing teams on accounts like Bud Light, Busch Light, TIAA and Penske, all of which value each other and the creative work. I’ve learned that clear communication and strong relationships are key, as it’s the team that truly creates the best work!”

Our latest for Solo Stove — on the homepage of Ad Age, Campaign US, Marketing Dive, and Muse by Clio (The Clios) for today, August 20, 2024. 🗞  Coverage: // Ad Age by Tim Nudd https://lnkd.in/eX7wQxuS // ADWEEK by Brittaney Kiefer https://lnkd.in/eevBym_r // Campaign US by Bailey Calfee https://lnkd.in/esfr7Pq5 // Marketing Dive by Sara Karlovitch, M.P.P. https://lnkd.in/eyXtZKaH // Muse by Clio (The Clios) by Amy Corr https://lnkd.in/efnQSFeg

First, we created buzz. Then, we got real blunt. In our new Solo Stove work starring Snoop Dogg we’re introducing a new kind of *blunt* marketing. No blowing smoke. Just an ad for the world’s best-selling fire pit. A special shout-out to our partners that made this work a reality: Solo Stove / Snoop Dogg / Cabin Editing Company / Rashidi Harper / SuperJoy / soundlounge / Company 3

Over the past two years, Martin Design has driven an 80% increase in brand design projects, earning recognition from Fast Company, Ad Age, Muse by Clio, Design Taxi, Cannes and The One Show with one of our three Design Directors, Robyn Makinson, helping to lead the way. Her innovative rebrand of Papa Johns, including the creation of a custom font, has garnered widespread acclaim, establishing Robyn as a leader in the design community and a trailblazer in creative excellence. Robyn’s commitment to nurturing talent has strengthened our design approach, fostering a cohesive team and a bold creative culture. Join in — today is all about celebrating Robyn! Read more about her on the ADWEEK site: https://lnkd.in/eZT3hH9b #AdweekRisingStar