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Tracer
Software Development
Salt Lake City , Utah 4,436 followers
Brand Success Delivered.
About us
Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands. Tracer helps brands preserve their intellectual property and brand integrity globally, ultimately amplifying customer trust, loyalty, and satisfaction. We offer a comprehensive suite of solutions to address a wide array of brand abuses, including: counterfeiting, impersonation, cybersquatting, fraud, phishing, and more. At Tracer, we're on a mission to use AI to create a safe, secure, and authentic digital universe for everyone - where brands can thrive, and consumers worldwide can buy, share, search, click, download and navigate with confidence.
- Website
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https://www.tracer.ai/
External link for Tracer
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Salt Lake City , Utah
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Brand Protection Software, Anti-Counterfeiting, IP Protection, Mobile App Brand Protection, Marketplace Brand Protection, Social Media Brand Protection, Paid Ads Protection, Mitigating, Scam Sites, Domain Infringement, Domain Management, Impersonation, Grey Market, NFT Brand Protection, Anti-Phishing, and Anti-piracy
Locations
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Primary
1165 E. Wilmington Ave.
Ste. 200
Salt Lake City , Utah 84106, US
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508 S. 8th St.
Boise, Idaho 83702, US
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Sao Fernando's Beach
Santa Cruz, Funchal 9100-190, PT
Employees at Tracer
Updates
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At Tracer, we’ve revolutionized brand protection by integrating cutting-edge Human-in-the-Loop AI into our solutions. Here’s how we’re transforming the landscape: 💥 85% Faster Takedowns: Reducing infringement lifecycle from 60 days to just 9 days. 🔍 100% More Reviews: Doubling review capacity month-over-month. ⚡ 6x Faster Review Time: Ensuring swift responses to potential threats. 📈 44% More Takedowns: Proactively maintaining a clean and trustworthy brand presence. Read the full blog to learn more about how Tracer can elevate your brand protection strategy: https://lnkd.in/gMx6dCXE #brandprotection #HITL #AI #AIforgood
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Tracer continues to set new standards in the brand protection industry with its innovative outcome-driven pricing model. In a blog post discussing critical trends impacting the online brand protection space over the next few years, industry expert Charlie Abrahams commends Tracer for introducing a consumption-based pricing model that allows brand owners to pay an annual fee that is consumed as each infringement is found and removed across the internet. This new model ensures brand owners are only paying for real results, while also helping them get more out of their brand protection budgets and spend. Learn more: https://lnkd.in/g9YQ2W-k #brandprotection #onlinebrandprotection #aiforgood #tracerai
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Unmask Brand Abuse Networks: Traditional methods of online brand protection are failing. Discover how Tracer Graph uncovers sophisticated brand abusers with advanced digital tracing and powerful correlation. Read our blog to learn how brands are taking back control with Tracer: https://lnkd.in/gxQ7bSaE #brandprotection #brandabuse #aiforgood #tracergraph #tracerai
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Learn how Sun World partners with Tracer to protect its AUTUMNCRISP® brand. https://lnkd.in/djrCz8Rr #brandprotection #trademarks #tracerai
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As part of Tracers Centers of Excellence, Connor Griffith, Senior Manager of Enforcements, writes about the growing need for unified global standards for intellectual property protection and the challenges facing brands in deciding how to manage and enforce their IP. Read more: https://lnkd.in/eAnt-bvr #intellectualproperty #IPlaw #onlinebrandprotection #tracerai
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In our latest blog post, Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence writes about how leading brands are redefining brand protection by prioritizing high-impact areas, enhancing efficacy, and maintaining market dominance. To learn more, click here: https://lnkd.in/gr9ReZWx #brandprotection #strategicfocus #brandprotectionstrategy #tracerai
Precision in Brand Protection: The Value of Strategic Focus - Tracer AI
https://www.tracer.ai
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In the vast and ever-evolving landscape of social media, safeguarding your brand's integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like: ● Social media impersonation ● Employee impersonation ● Executive impersonation In our latest blog post, Senior Lead of our Social Media Center of Excellence, Kara Holland, describes why social media verification matters and details how brands can verify their Facebook & Instagram pages. Click here to read more about how brands can remain authentic online: https://lnkd.in/gidRjwqf #SocialMedia #OnlineBrandProtection #Impersonation #TracerAI
Brand Authenticity: Why Brands Need Verified Social Media Profiles - Tracer AI
https://www.tracer.ai
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Are you ready for #INTA2024 happening next week? 🎉 See how our advanced AI technology cuts through brand protection noise. Swing by our meeting space A304 and meet with us. Set up a meeting with us: https://lnkd.in/g7rw5APM International Trademark Association (INTA) #trademark #ipprotection #INTA #IP #brandprotection #aiforgood #counterfeit #tracerai
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Mark your calendars for May 17th! Tracer CEO, Rick Farnell, will be sharing insights on the intersection of New Technologies, New Threats, and New Opportunities in AI and Brand Protection at the IACC Annual Conference. Join us for an engaging panel discussion from 11:15 am to 12:15 pm in the Acacia Ballroom I-II. See you there! Joshua Benson, Colby Hall, Nancy Merritt, Rebecca Privett #AI #BrandProtection #InnovationLeadership #aiforgood #counterfeit
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