Circana

There are important differences between receipt panel providers and receipt panel partners. Choosing the right one can have major implications on your business. It’s important to know the right questions to ask when renewing or exploring opportunities with current or new partners so you can make critical business decisions with confidence. https://lnkd.in/e4jEM_nZ

It's tough for emerging companies to compete against big brands with bigger budgets in the U.S. CPG market. Liquid Data Go was developed for smaller brands with big ambitions. ⚡ Get the insights you need to go further and faster today: https://lnkd.in/eZqgFjbm #SmallBusinessSuccess #SmallBizLife #DataSolutions #ConsumerInsights

It’s no wonder 300 beauty brands have launched in Amazon Beauty! According to our latest insights shared in a recent CEW article, one-third of U.S. premium beauty shoppers are turning to Amazon for their beauty needs. As the e-commerce market continues to evolve, the ability to accurately understand brand performance across all channels is more important than ever for brands and retailers. We’re thrilled to work with Amazon, combining their pioneering innovation with our industry-leading insights. Amazon provides its prestige beauty insights to Circana — helping beauty brands better understand the prestige beauty market segment! Together, we’re empowering manufacturers with the tools to stay ahead and providing our clients with expanded perspectives to help navigate these trends.

🪔✨ Happy Diwali! ✨🪔

VERY happy to announce that the US Top 20 Best-Selling Video Games of the Year, 2000 through 2023 chart is now live! Source: Circana Retail Tracking Service. (And hey, if this gets enough traffic, I may be able to convince the mothership to post the monthly rankings too - so click away!) https://lnkd.in/gJQkVdjH

Hispanic consumers are driving 16% of total U.S. #CPG growth, outpacing non-Hispanics in key categories such as baby care, laundry products, and bottled water! 🛒🌎 With 20% of the U.S. population identifying as Hispanic and 71% of national growth between 2022 and 2023 attributed to this group, it’s clear that brands and retailers need to align with their preferences and values to capture future growth opportunities. Explore the significant impact of the Hispanic population on CPG growth: https://bit.ly/4hsdvEv #CPGTrends #ConsumerInsights

What's your Halloween costume this year? 🧙🧛🧟♀️ Whether you're dressing up as a classic character or trying something new, it's always fun to unmask the latest trends! Discover the most popular costume choices for children, teens, and adults, as well as key spending patterns on licensed costumes, which continue to drive the market. 🔍 Check out more insights on consumers' costume preferences: https://bit.ly/48et7Yj #Retail #ConsumerInsights #HalloweenCostumeTrends #Halloween

Holiday 2024 is here, and the consumer is ready – are you? 🛍️ U.S. consumer intentions for this holiday season are a blend of optimism and practicality, planning to spend more than last year, but not as much as three years ago. Discover consumer sentiment around the economy, the impact of the election and food prices on decision-making, when and where they plan to shop, and more on what is influencing their plans this holiday season. Explore consumers' intentions and sentiment for this holiday season: https://bit.ly/48p67pA #HolidayDataWithCircana

Plushies are for everyone, from kids to kids at heart. 💖 From our childhood confidants to our cherished collectibles. 🐻 The plushie craze spans all ages, with 22% of plush toys being bought by adults ages 18+ in 2023. 🦄 Sales of plush toys have more than doubled since 2019, led by fan favorites like Squishmallows (Jazwares, LLC). 🐱 Jellycat sales are also soaring, with U.S. sales up 21% from last year alone. #NationalAnimalPlushLoversDay #ToyTrends #ToysMarket #ToySales

Last week, Circana’s Boris Oglesby received a “Distinguished 10” award from his alma mater, Grambling State University. The award, given during the school’s homecoming celebration, honors 10 graduates each year who demonstrate excellence in their industry and community. Distinguished 10 recipients “exemplify outstanding leadership in business, research, public service, and philanthropic endeavors.” Boris graduated magna cum laude from Grambling State in 1984 with a bachelor’s degree in marketing. He currently serves as Executive Vice President & Practice Leader, Alcoholic Beverages and Tobacco at Circana. Boris plays a critical role in pioneering our Diversity Advantage Program, which supports smaller, diverse-owned businesses with Circana’s data assets and expertise, resulting in faster scale through stronger partnerships with large retailers. We’re honored to have Boris on our team and pleased to see him receive the recognition he deserves! #ProudToBeACircanian