Listen to Carl Carter our EMEA Media SVP chatting #RetailMedia with Paul Frampton-Calero ⚡️ * European retailers need to be more creative than our US retail counterparts, in order to overcome the limitations of scale. * Flawed decisions stemming from a lack of robust measurement. * Cookie fatigue. * MTA is not the answer * and more... #TimeForAReset #marketing #MediaMeasurement
Looking for more candid in-depth insights on UK retail media post MAD//FEST? I interviewed 4 industry leaders at the event which you won't want to miss.. Tune in to these different, insightful perspectives from Ollie Shayer Boots Media Group, Dean Harris of Co-op Media Network along with Jill Orr who leads Criteo for Europe and Carl Carter who leads Circana in Europe. Watch this video interview now covering a lot of ground in 40 minutes: * How we ensure a sustainable, long term industry * What the key drivers of growth are in UK Retail Media * The differences between UK and US * How operating models are changing on the brand side * What needs to improve on the measurement side * What needs to be reset in retail media https://lnkd.in/etBA-rT5 #TimeForAReset #RetailMedia #Marketing