Whiteboard

Want to get a better understanding of all that Whiteboard can do to empower you as a visionary leader to lead meaningful brands? We bring vision to life in 3 distinct ways: - Brand Studio - Web Studio - Growth Studio BRAND STUDIO We excavate the truest story about your organization and your audience to bring a shared vision to reality and turn insight into impact through: - Audience Insights - Brand Strategy - Brand Execution WEB STUDIO We plan, craft, and build digital experiences that drive real impact. From custom, extensible CMS platforms to low-code marketing tools, we accomplish this through: - Web Strategy & Creative Direction - Web Development - Web Launch & Support GROWTH STUDIO We leverage creativity and data to identify, reach, engage, and convert audiences to action through: - SEO - Campaign Strategy - Campaign Launches - Go to Market Strategy & Launch - Campaign Performance Optimization Check out one of the most recent capabilities here: https://lnkd.in/efDAFv2v

TED Conferences bring together a group of industry leaders and impactful people for unique, multi-day experiences dedicated to TED’s global mission of sharing meaningful new ideas. In the quickly-evolving and inspiring conference industry, TED Conferences found themselves needing a website that made it easy to add events and update details without a heavy development effort each time while reflecting their creativity and innovation for each unique event. To ensure that there was enough flexibility in the system for each unique event brand, we created components that allow the TED team to upload brand elements, including animated illustrations, to each conference page. WHAT WE DID By the time of launch, the TED Conference team had a website that was easy to update with conference-unique assets and the Whiteboard team had a blast problem-solving a solution that would empower their team and give their conferences a visually-compelling digital home with a 20% conversion rate. DELIVERABLES Website Design Website Development CMS Landing Page Builder Lottie Animations Stripe API Payment Integration Mixpanel Cross-domain Analytics Configuration Read the full case study here: https://lnkd.in/eepavdtr

AGENT: "A person who WORKS on behalf of SOMEONE OR SOMETHING ELSE." Whiteboard was founded as an agency because our mission—to empower visionaries to lead meaningful brands—is fundamentally an orientation of agency. And through that work with more than 400 clients over the past decade, we’ve uncovered a simple rubric to ensure we leverage our agency capacity to build a Brighter Future. We’ve learned that in order to be effective agents, we must hold two tensions in perfect balance: Self vs. Others & Mastery vs. Mission And we’ve discovered that if you plot these two spectrums on a simple two-by-two, some interesting insights surface. At the extremes of these two tensions are the cornerstones of true agency: ambition, advocacy, purpose, and expertise. Self (Ambition) vs. Others (Advocacy) While agency is ultimately the work of advancing others, we cannot effectively do that, especially for more than short bursts of time, without tending to our own human needs as part of the work. We must remain physically, mentally, and emotionally healthy in order to meaningfully advance others. Simply put, you must put your oxygen mask on before helping your fellow passenger, but you don’t take the whole oxygen bottle for yourself. But if we over-focus on our own self-health without engaging others, our capacity for empathy diminishes, and we become alienated from those we have a responsibility to advance. Mastery (Expertise) vs. Mission (Purpose) To be effective agents, we must willfully submit to the mission of those we seek to advance (and in turn, we must take the time to define and understand that mission). But without a level of mastery of one or more skills, it is impossible to contribute to the advancement of any mission. Conversely, if our focus is too heavily weighted on developing our own mastery, we lose touch with the mission of others and may end up with powerful talents that are irrelevant to advancing others within our purview. True Agency can only manifest when purpose, advocacy, expertise, and ambition are held in perfect balance. If we fail to hold these tensions in balance, we can end up in what we believe are the Four Temptations of True Agency, found in the four extreme corners of the True Agency Axis: - Ineffectiveness - Burnout - Isolation - Vanity We cannot build a Brighter Future without a healthy understanding of the individual and collective aspects of our agency. We believe that by using the True Agency Axis as our lens, we can keep ourselves and our company centered and more rapidly advance a Brighter Future… without leaving a wake of cultural debt that those after us will have to pay back.

We are currently #hiring for 2 full-time positions at Whiteboard: Senior Web Designer & Senior Webflow Developer. Details here: https://lnkd.in/gmzEt46j 100% company-paid health/dental/vision insurance for your family. 5% 401(k) match. And more!

Whiteboard's newest case study with Intellicheck Intellicheck (Nasdaq: IDN) is one of the most trusted identity validation platforms in the U.S., validating over 100 million identities every year for customers patronizing the highest levels of banking, financial services, commercial retail, and technology. During a season of growth, they approached Whiteboard with a need to reposition their brand to differentiate from a crowded, noisy marketplace - and scale their marketing efforts to further grow their business. They were focused on building a customer-centric platform experience, and willing to take bold steps to stand out. We led a research effort, including qualitative & quantitative research across their market landscape, and then worked with their team to develop a new brand position, actualized with strategically driven messaging and a fresh visual identity. We brought these efforts to life through a fully custom web experience and marketing collateral to bolster awareness in markets ranging from commercial retail to banking and financial services. WHAT WE DID: - Research - Brand Strategy - Visual Identity - Verbal Identity - Illustration - Web Design - Web Development - Marketing Strategy - Sales Collateral - Video - Ads Check out the full case study here: https://lnkd.in/eTBwTaep

100 Years of Brand, Eyeing the Next Century Moon Pie, a beloved American snack for over 100 years, celebrated its centennial milestone with a fresh brand design, and we were honored to be part of this journey. Our team infused a modern twist into the cherished vintage elements that have defined this iconic brand for a century. Since the 100th anniversary, our approach to brand design has been both incremental and highly collaborative. Partnering closely with MoonPie’s marketing director for over a decade, we’ve crafted an agile and intuitive creative process. We consistently deliver design excellence and reliable quality, year after year. Simultaneously, we provide innovation and design thinking, resulting in new product lines and revenue streams. Our partnership with MoonPie aims to build a brand that will stand strong for the next 100 years. Services Included: - Logo Design - Merchandise Design - Package and POP Design - Environment Design - Digital Design - Specialty Packaging Design

Whiteboard is an award-winning creative agency guiding leaders in navigating the future with wisdom and imagination, serving both established companies and new ventures, whether for-profit or non-profit, on both global and local scales. Our clients celebrate entrepreneurship, create solutions, stand for justice, and believe in the common good. Here's what we do: Brand Expression | Branding: Making vision real by excavating brand strategy and identity through treatments in mission, vision, and core values. Brand Experience | Websites: Creating worthwhile experiences by leveraging creativity and technology to create meaningful opportunities for your brand to grow and achieve desired impact. Brand Expansion | Marketing Campaigns: Journeying from current realities to desired results by leveraging creativity and data to identify, reach, engage, and convert audiences to action. https://www.whiteboard.is/

Last week we hosted our first Mayday, a small gathering for creative leaders who’ve had some hard knocks the past few years, are trying to navigate the future wisdom, and are looking for some camaraderie. Huge thanks to Dr. Shelley Prevost, Ed.D., L.P.C., Chad Prevost, Big Self School, Phil Sanders, Jonathan Shelton, Taylor Jones, Eric Brown, Kody Dahl, First Things First, and many others who helped bring this day in May to life. Creative work can be wildly challenging, but it’s some of the most important work in the world. We're planning to host this event again next year! 👀

Mark your calendar for Friday, May 31st in Chattanooga, Tennessee: Mayday is a one-day event for tired creative leaders and entrepreneurs.* A theme among many of our creative peers is loneliness, and we’d love to create some space for solace and encouragement. We’re planning to host a small gathering for creative leaders who’ve had some hard knocks the past few years, are trying to navigate the future with wisdom, and are looking for some camaraderie. If you're part of a marketing team, creative studio, a solopreneur or freelancer we've created this event for you. Creative work can be wildly challenging, but it’s some of the most important work in the world. Register Now* maydaymayday.live

Unlock the Power of AI for Your Business Growth 📈 Join #ChaTech and Chattanooga Entrepreneur Week for a panel discussion exploring how businesses can harness the latest AI tools to: - Elevate marketing and sales strategies - Streamline operations for maximum efficiency - Uncover actionable customer insights Hear from our expert panel: - Chelsya Ashley, Founder & Marketing Strategist, Cheya Media | Trendcast | Fempreneur HQ - Katina Goad, Senior Marketing Specialist, Whiteboard - Tripp Stanford, Senior Content Marketing Manager, IFTTT - Moderated by Chris Lykins, Director of Marketing & Communications, Chattanooga State Community College Event Details: - April 29 | 10:30-11:30 a.m. (immediately following kickoff breakfast) - Finley Stadium & First Horizon Pavilion Ultra Club Learn more: https://buff.ly/49UgJvN #AI #ChattanoogaEntrepreneurWeek #business #innovation #growth