Touch of Whit Creative’s Post

💡 Are you part of the fashion industry and aiming to scale your brand to $100 million in revenue? Today, diversifying your offerings is not just an option; it’s a necessity! As small fashion brands face challenges with direct-to-consumer and wholesale distribution, innovative strategies are emerging. Here are some key insights: ↳ **Direct-to-Consumer Focus**: Brands should prioritize online sales initially. Building a data-driven e-commerce culture can set the foundation for growth. ↳ **Strategic Expansion**: Once established, consider selective wholesale partnerships and explore new geographical markets to widen your audience. ↳ **Product Diversification**: Launching new categories helps maintain momentum. Carefully introduce high-margin items that align with your brand’s identity. Recent trends indicate that agility and flexibility are crucial for success. Brands like Khaite and Staud have showcased how staying true to your DNA while evolving can lead to liftoff in revenue. ✨ What diversification strategies have you implemented in your brand? Let’s discuss in the comments! #FashionBusiness #BrandGrowth #DiversificationStrategy

Do you know how #OlderAdults feel about your #brand? Don't see your category in the top 8? Or, do you see your category...but a competitor brand in the top spot? That might mean there is work to do to improve your brand positioning among this large, growing and high-value demographic. We can help you diagnose your current brand strength among #50+ consumers, and identify the right strategic path forward and opportunities for your brand. #brandtrust #olderadults #seniorconsumers #agingpopulation #50plus #activeaging #cpg #fmcg #auto #apparel #retail #beauty #tech #consumerinsights #marketingresearch #brandstrategy #marketing #mrx

🔍𝐁𝐫𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭 𝐀𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝟓𝟎+ 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫: 𝐓𝐨𝐩 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐑𝐞𝐯𝐞𝐚𝐥𝐞𝐝 🔍 Here's the latest insights from our recent #OlderAdult Voices research: Brand Trust Among the #50+ identifying which #brand categories rise to the top in terms of brand trust. This research continues to highlight the fact that #OlderAdults have multifaceted lives and value brands that play a role in their daily lives. These brands reflect a broader perspective that goes beyond age-specific needs. 📊 Top 8 Categories & Top Brand within Each: 1. 𝐅𝐨𝐨𝐝: Kellogg 2. 𝐓𝐞𝐜𝐡/𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬: Apple 3. 𝐇𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬: Tide 4. 𝐁𝐞𝐚𝐮𝐭𝐲/𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐂𝐚𝐫𝐞: Dove 5. 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞: Coca-Cola 6. 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬/𝐒𝐭𝐨𝐫𝐞 𝐁𝐫𝐚𝐧𝐝𝐬: Costco 7. 𝐀𝐩𝐩𝐚𝐫𝐞𝐥: Levi Jeans 8. 𝐀𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞: Toyota Do you know how #50+ consumers feel about your brand? #olderadults #agingpopulation #activeadults #activeaging #seniors #cpg #fmcg #automotive #retail #apparel #tech #beauty #consumerinsights #consumerresearch #mrx #marketingresearch #marketingstrategy

In a highly competitive industry, what strategies do you use to stay ahead of the competition and maintain the popularity of your mass market brand? Our new Q1 ranking has been released. It reveals the strategies Fashion Nova and competitor brands used to achieve huge growth, with the mass market industry’s valuation predicted to reach $185B by 2027. The ranking looks into the Instagram strategies that are captivating Gen Z, the main focus for mass market brands. For example, Fashion Nova's collaboration with Lele Pons. Are you prepared to compete with these disruptors? Benchmark your performance against competitors and dissect the game-changing strategies in play. Don't get left behind - Access our detailed industry analysis now 🔗 https://bit.ly/4aHAVC5 #MassMarketFashion #FashionStrategy #DigitalTransformation #GenZMarketing #IndustryForesight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://buff.ly/3K7ra4k #brands #brandloyalty #consumerinsight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://lnkd.in/eq-AQd-W #brands #brandloyalty #consumerinsight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://buff.ly/3K7ra4k #brands #brandloyalty #consumerinsight

Given loyalty correlates very (very) highly with positive consumer behavior toward a brand, we weren’t surprised that Levi's net sales in the Americas last year came to just over $3 billion. Check out Robert Passikoff's latest brand insights here. https://lnkd.in/eN-TVxzN #brands #brandloyalty #consumerinsight

Online, packaging is the final part of the experience. In retail, it’s not only the first, but often the only way of connecting with a consumer. After securing listings in Target and Superdrug, here’s how we evolved Stories & Ink to resonate in a retail environment. #brand #retail #dtcbrands #robotfooddesign

Going retail is all in the detail! See how Stories & Ink crossed over with a little help from some friends. #dtcbrands #retail #branddesign #robotfooddesign