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In the sponsorship world, the ability to seamlessly blend brands into the festival experience while captivating the audience's attention is essential. And when it comes to mastering this art, UNTOLD Festival shines brightest, offering a platform where brands become an integral part of the magic. At UNTOLD, they don't just slap logos on banners – they create immersive experiences that resonate with festival-goers on a deeper, emotional level. From awe-inspiring stages adorned with branding to interactive activations that ignite joy and curiosity, every touchpoint is a powerful opportunity for brands to inspire and motivate the audience. What truly sets UNTOLD apart is not just its commitment to seamless integration – it's the way brands are embraced as part of a larger narrative. A shining example is the transformation of Kaufland into the esteemed Order of the Dragonfly. By embodying the values of this order, Kaufland has seamlessly integrated itself into the fabric of UNTOLD, becoming a confident and reassuring symbol of the festival's spirit of adventure, community, and creativity. As the Order of the Dragonfly, Kaufland has embraced a singular value that fuels their wild spirit, allowing them to spread their wings and soar alongside UNTOLD's diverse array of performers, artists, and attendees. So, fellow sponsors, note that the key to success at the UNTOLD Festival lies in visibility and the art of meaningful connection. #UNTOLD #UNTOLDFestival #Kaufland

🎉 The festival season has begun! 🌟 It's that time of year again! The #festivalseason is here, and we're ready to celebrate in style. But before you bust out the glitter and dance moves, let's talk about #sustainability! 🌿 What are YOU going to do to make this the most sustainable party of the season? 💚 Whether it's #carpooling with friends, #using reusable cups and #utensils, or supporting #eco-friendly vendors, every small action counts! 🌍 Let's make memories while taking care of our planet together. 🌟 If you're organizing a festival or party, strive to make it the #MOST sustainable party of the season! YOU can make your festival more transparent and measure on sustainability performance, set zero-waste goals, prioritize eco-friendly transportation, seek sustainable sourcing, and ensure energy efficiency. Additionally, #measuring the sustainability performance of your event and venue, including concerts, concert halls, sports games, and stadiums, offers numerous benefits and serves various essential purposes. Visit gses-system.com/venues/ to see what GSES - Global Sustainable Enterprise System and Mission Control Data for Good can do for you! Also check out Slinger or contact Marvin Pupping for the carpooling app #Slinger🌱 Share your sustainable festival tips in the comments below and let's inspire each other to party responsibly! 🎶✨ GSES - Global Sustainable Enterprise SystemestivalSeason #GreenLiving #ReduceReuseRecycle

Who doesn't love festivals? Well, actually, quite a lot of people! But we certainly do, and what we enjoy even more is creating these vibrant spaces in which people can unite and celebrate. Here are some of our most iconic projects to date: 1. Brixton Roof Top: In collaboration with our partners, we transformed a multi-story car park in Brixton into a 1000-person capacity pop-up event space. During summer, it became Brixton Beach, a Miami-themed beach party haven. In winter, it morphed into the North Pole Saloon, an alpine forest refuge. Not bad for a concrete block in the city! 🌴❄️ 2. The Danish Quarter with Live Nation and Carlsberg: We designed, built, and delivered ‘The Danish Quarter’ for Carlsberg. This standout activation not only wowed festival-goers but also contributed to the community. The wood from this project was repurposed for local school projects and even a kids' treehouse at a local nursery! 🍻 3. The Pepsi Tower: Now in its fourth year, this iconic stage has been a staple at Wireless Festival, Leeds Festival, and Reading Festival. This epic structure is built with sustainability in mind, reusing materials each year. Keep an eye out for it at Summer 2024 festivals! 🌟 4. Bulmers Colourena - 13,000 people partied within the awesome Bulmers Colourena activation! 🌈 At Better Green Productions, we're passionate about creating memorable, sustainable event environments. Let's build better together! 🌱 #PepsiTower #SustainableEvents #FestivalStage #BrixtonRooftop #PopUpEvents #UrbanTransformation #DanishQuarter #Carlsberg #CommunityImpact #BetterGreenProductions #FestivalEnvironments #Sustainability

It's a big day for Event Vision:2025! Today we launch a crowdfunder to create the third edition of the Show Must Go On report and shape a new climate strategy and practices towards 2030. Support #SMGO3 https://bit.ly/SMGO-3 Vision: 2025 is once again galvanising the live festival and outdoor events industry to bring knowledge, data and information together to establish benchmarks and best practice, understand challenges and solutions, shape a vision for 2030 and develop strong and evidenced policy requests to the government. The Show Must Go On state of the industry reports (editions 1 & 2) provided indicative benchmarks and a roadmap for a cohesive industry narrative and action on climate. Edition 3 will bring a clear, bold 2030 climate vision for the sector, to inspire and guide leadership and ambition towards meeting our immediate and global challenges. https://lnkd.in/ermmxYAS

Our friends at Event Vision:2025 have today launched an industry crowdfunder to support the new edition Show Must Go On report which will help shape festival and outdoor events sustainability and bring a bold vision for the climate action in the UK festival and outdoor sector. The first Show Must Go On report release back in 2015, created a picture of the environmental impacts of the event industry and was pivotal in the founding of ecolibrium (then called the Festival Energy Revolution) and our mission to move low carbon travel to the heart of live events culture, as it shone a spotlight on the huge impact of travel and transport at events. This next report due to be published in 2025 will bring knowledge, data and information together to establish benchmarks and best practice, understand challenges and solutions, shape a vision for 2030 and develop strong and evidenced policy requests to the government. AND who knows what amazing new ideas and projects it will spark 💚 ⚡ To take your place and support this vital and significant work, contribute to the Industry Crowdfunder target of £50,000. The funds will be matched by grant funding, and used for coordination, research, expert inputs, design and communication. Support #SMGO3 https://bit.ly/SMGO-3

Earlier this month at Eurosonic Noorderslag (ESNS), festival chiefs identified some of the key issues facing the festival sector today. 🌍 Supply chain issues “We have to invest and pay much more for the stuff that’s coming in. And that translates to ticket prices that are rising faster than inflation, which is already high – that’s what is the most worrying issue for me.” Eric Van Eerdenburg(Lowlands) 💰 Cost of living “The cost of hotels for the audience was maybe €100 per night, so for three nights practically, accommodation was ridiculous, which in the long term could kill the festival because it’s not sustainable.” Codruta Vulcu (ARTmania) 🎸 Booking international talent “It’s the international stadium acts that we have to look at as our headliners, which is also difficult when there are so many stadium tours happening. Stadium tours are definitely competitors for us during the summer.” Virag Csiszar (Sziget) As we fast approach the 2024 festival season, consumer ticket buying habits and pricing is a hot topic in our research. In unpredictable times, understanding your audience can help you find effective solutions that help your customers while protecting your business. That’s where we come in. Better data means better decisions. Thanks to Gordon Masson/IQ Magazine. (Full article in comments)

Spring has arrived, which means summer is just around the corner, and we are already working on some exciting festival activations. Just like that wrist-band festivalgoers keep on, as a reminder of the awesome time they experienced at the festival – the memories live on – the same should apply for your brand engagement, why stop at the event? There’s great opportunities for brands to heighten engagement at festivals, which brands shouldn’t be ignoring. Building a community is essential for brands, and the ultimate scenario that exudes ‘community’, is festivals. Bringing people together from all walks of life, with shared interests and passions – can you afford to miss out that? On an entire target audience that is actively seeking new positive experiences? Providing the perfect platform for creative expression, brands can showcase their most creative, immersive activations to captivate an audience that have shown up for just that. A festival is usually a celebration of arts, culture and creativity, give the people what they want. Pre & post engagement is just as important as the activation itself, the power of the follow-up is unmatched. Brands should build their content and communications around the event to capitalise on opportunity. Talk to us about how to create a culturally relevant activation, embedded within your wider marketing strategy, that extends the engagement beyond the event. 👋🏻 Get in touch at hello@tbaplc.co.uk #festivals #festivalactivation #brandexperience #experiencemakers #creativecontent #marketingstrategy

🤩 Millions of Fans, Minimal Waste: The Success Story of Our Eco-Friendly Fan Zones! 🙏 The last few weeks have been a whirlwind of excitement and emotion as we transformed the Public Viewing Fan Zones in Berlin, Stuttgart, and Cologne into beacons of sustainability. The impact has been phenomenal, with noticeably less waste than ever before. But this achievement wasn't just by chance; it was made possible by the collective efforts of many. Every cheer, every moment of joy, and every shared emotion were experienced by 1.8 million Vytal cups and trays, filled with delicious food from over 60 food trucks. Millions of fans enjoyed unforgettable moments without single-use packaging (over 2.5 million in the biggest fan zone in Berlin), generating only a fifteenth of the waste that usually comes from classic large events. This remarkable achievement wouldn't have been possible without our incredible partner’s unwavering support and collaboration. Each organization, with its unique contributions and areas of expertise, shares a common goal: increasing sustainability. 🫶 Wohlthat Entertainment, K.I.T. Group GmbH, REICH GmbH, adidas, Visit Qatar, The Coca-Cola Company, Berlin Cuisine, Deutsche Umwelthilfe Your contributions have helped reduce waste and shown that when we unite for a common cause, we can achieve remarkable results—setting a new standard for public events. The journey continues 🚀🌱 #Vytal #ThankYou #Sustainability #Partnerships

🌍✨ Feeling thrilled after AIF's #FestivalCongress in Bristol yesterday! It was not just lush to attend in a different professional capacity* but also to see sustainability take a centre stage in the conference programming - not just in the EarthPercent lightning talk but at many other points. The festival industry - ESPECIALLY the independent sector that I love so much - is stepping up every year in its responsibility to the planet and the communities (and audiences) on it. As they should. Not just because its morally the right thing to do. But because its also the right thing to do for the longevity of the industry. As Cathy Runciman and 👩🏻💻Hannah Cox (betternotstop) both emphasised, "sustainability is not just good for the planet, it's good for business." 🔄💚 Apparently (I learnt) the average festival-goer is 37 years old (hello, Millennials!) and there's a powerful trend here, as Hannah also mentioned....Milliennials' consumer choices are massively influenced by what they see as a live event's sustainability culture and in turn can be influenced to make better, conscious decisions after learning something at a live event. Eventbrite's 2017 research found that a whopping 75% of Millennials and 69% of Gen X attend events because they align with their values. 🎤🌱 So a good environmental ethos could help create better sales, more loyal festival goers, better community around the event. This alignment between festivals and sustainability signals a positive shift in terms of impact on climate change and our natural environment... but also amplifies the potential for meaningful change; both through fundraising and mindset changing! tdlr; Festivals are not just cultural forces or fun parties but powerful allies in the fight against the ecological crisis. So let's keep channeling festival energy towards a greener future! *(last time I was there I was actually helping co-ordinate the event alongside the mighty Association of Independent Festivals - thank you John Rostron, Phoebe Rodwell-Carson and the AIF team for another great event) #Sustainability #FestivalsForChange #ClimateAction #EarthPercent #AIFCongress

“Fun is an essential element for successful brand campaigns. Let’s explore how brand utilize activation at music festivals in a fun, playful ways to win the hearts of consumers.”