It's been a busy week for agency account reviews - with 4 more accounts being added to the list this week. Stay up to speed on the latest agency account reviews, breaking news, and more with our continually updated agency account review tracker 👇
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CEO & Co-Founder / Helping Advertisers Minimise Ad Wastage and Maximise ROAS using a Media Transformation Framework
I've seen it time and time again: advertisers and agencies stuck in a cycle of underwhelming results and misaligned incentives. But it doesn't have to be this way! In my latest article, I share the secrets to designing a Performance Related Fee (PRF) model that drives better outcomes for everyone involved. 🤝 If you're ready to take your advertising partnership to the next level, give it a read and let me know your thoughts! 💡 #AdvertisingStrategy #PRFModel #WinWinPartnerships https://lnkd.in/dy3S6eZG
Is your PRF Scheme Effective?
abintus.consulting
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Digital Marketing Expert with 20+ Years of Experience 🥇 | Unmatched Expertise in Multi-Channel Strategies, Ad Management, Organic Content Strategies & Conversion Rate Optimization 📊
If you work with an agency currently, or have in the past, then you were likely the victim of “agency speak.” When what they are saying sounds great, but your eyes have glazed over. 🫤 Basically, every agency does it because they want to gain clients at any cost and not lose them at any cost. 🤷♂️ This is when your agency starts explaining topics like: - why a campaign is performing the way it is. - why your ROAS isn’t where you want it to be. - your cost per click is ridiculously high for no reason on some keywords. - why we have to wait for the platform to learn for better results to come in. Agencies have become great at explaining why things are the way they are or why they aren’t the way they should be. Don’t be a victim of agency speak. Otherwise, you will never get the results you seek, or that your campaigns could actually deliver. You’ll be trapped by the agency’s contract and living and dying with the effectiveness of your ad account manager. (With questionable experience) But! Don’t fret! If you think your ad campaigns could perform better, let me know. I will audit them and tell you if that’s the case. With absolutely no obligation or cost. Have a great week! 💯🚀😎🦾
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Paying a % of ad spend to your agency may sound like a great idea... . . . in 2015! Agencies need to stop penalizing their clients for scaling ad spend. Let's be honest, it doesn't take much to increase spend from $100k to $200k for a campaign that is doing well. So why do you increase agency fees from $10k to $20k (Assuming 10%) for minimal work? Be a true partner, be honest with your clients. There's a better way in a agency-brand partnership!
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💡 Did you know that only 1/3 of Performance Related Fee (PRF) schemes in media agency contracts are truly effective? Don't settle for mediocre results. Learn how to design a PRF model that rewards exceptional performance and boosts your advertising ROI in our latest article. We share the secrets to creating a win-win partnership with your media agency that drives innovation, transparency, and shared success. #advertising #media #mediaagency #abintus #prf https://lnkd.in/erNwWif6
Is your PRF Scheme Effective?
abintus.consulting
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Marketing Operations and Agency Management Consultant | Ex-WPP, Ex-KPMG | Fractional Agency CMO: I work with companies to transform their marketing/sales operations and improve client/agency working relationships.
Let's finally change the meaning of an ad agency "review". It's not what you think. Association of National Advertisers 4A's American Advertising Federation #agencyassessment #agencyappraisal #agencyevaluation #marketing #procurement #marketingprocurement #marketingoperations #ANAAFM
Let's finally change the meaning of an ad agency "review".
mitchellcaplan.substack.com
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Chief Marketing Officer (CMO) & Chief Digital Officer (CDO)| Insurance, Banking and SAAS | Creative, Data Driven and Results Focused
Ok, so my agency friends aren’t going to like this - but this is the future! Payment by results for media spend. The model is still in its infancy, but I have been working in this way for over 15 years with various media agencies. What do people think - pay commission for the amount of media you spend or drive revenue from the media you spend and grow the revenue together :/) #media #mediabuying #performancemarketing If you want to know how you can make it work - let’s have a chat
Risk versus reward: is it time for agencies to embrace the no-win-no-fee model?
raconteur.net
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Founder & CEO - surge.agency | Building brands & agencies | Sharing everything I learn along the way | Subscribe to my weekly newsletter 👇
My agency is currently spending $2.2M+ per month for our partners. What allows us to continue scaling and pushing more spend through accounts? • Testing offers dynamically and ensuring profitable spend allocation • Creating a steady stream of creative tests and pumping accounts with fresh concepts. • Letting our accounts learn and develop; so many times marketers want to make change and in reality they’re just harming the accounts. • Establishing baseline MER goals that allow us to push spend and scale when possible and pull spend back when it’s not profitable.
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Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals? “You can’t have every client be your ‘lowest cost,’ because then you can’t get the savings,” An anonymous source said. “You have to decide where the savings is going to go. You can either spread it evenly across all clients or bring more savings to a smaller group of clients.” Even smaller clients might secure below-market rates, but some marketers benefit more than others. According to Belsky, clients spending $50 million or less on media are more likely to pay higher rates than marketers with larger budgets.
Media Agencies Get Deals for Big Marketers; Smaller Clients Pay Cost
adweek.com
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Is your ad account causing you stress? 😩 Payment declined? Account disabled or restricted? No page permission? Prepaid account creation issues? And more? Relax, we've got you covered! At Emerald Digital Agency, we are here to help you FIX your ad account issues and get your campaigns running smoothly! Comment or DM "AD FIX" to get your account issues resolved! or send us a DM 👇 https://lnkd.in/dH4yzsFH . . #adaccountissues #adaccountfix #advertisingemergency #facebookadsupport #adaccountrestricted #adaccountdisabled #digitalmarketingagency #adaccountmanagement #facebookads #instagramads #businessowners #emeralddigitalagency
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I've managed about $10 million in ads across Google/Facebook/etc. and have been called, "maybe one of the best in the world at this". I'm thinking of offering an "enterprise-grade" ads auditing service (via my agency, Qwantify) where we go through a 48-point checklist on a business' ad account to look for wasted spend, missed scaling opportunities, etc. At the end we'd provide a report indicating what's going well, what could be improved, etc. You could hand this report to your in-house ad managers, your outsourced agency, or ask us to help you with it. A) Does this sound a compelling? Does it seem to hit on a real pain point? B) How much would you expect something like this to cost?
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