Verwant’s Post

The most Authentic Global Fashion Brands are... In the age where consumers value genuine connections, brands need to be more than just a logo. Consumers value transparency, consistency and unwavering social responsibility. What I like about the Authenticity 500 Index is the fact, that this index shines a light on those brands that have successfully married their missions with true authenticity. https://lnkd.in/eaqkS6a3 Really happy to see many of our Enterprise partner brands included and that authenticity can be also achieved despite various consumer touchpoints. #authenticity500 #ecommerce #marketplace #brandmarketing

Why do we see H&M everywhere🤷 Because today's fashion conscious consumer loves fast fashion, cost effectiveness and branded options! I recently conducted a poll to understand this better. 🔹Over 80% of the respondents opted for a t-shirt associated with a premium brand, indicating a higher preference for quality and perception over price. This points to a shift from a price-consciousness to a value-consciousness. 🔹Whether influenced by brand image, trust in quality, or the signaling value of a brand name, it suggests that individuals are now inclined to invest in superior brands. This further emphasises on the importance of initiating brand building early on. After all the market leaders often aren't the first to enter the market but are the first to establish an image in consumers' minds, creating a recall in long term. #brandbuilding #fastfashion #marketing

I LOVE the DTC fashion niche Not just because I'm the Cotton King (someone called me that last week) I love it because my team has mastered the art of SCALING fashion brands The playbook is simple, it follows 2 main strategies We've used this playbook to scale MULTIPLE fashion brands to over $1mil/mo in sales. I recorded a masterclass on the 2 strategies so you can implement it into your brand Save this:

It's hard to find a more competitive industry than fashion. That's why we analyzed 30 companies and over 1,300 ads to uncover key strategies separating the leaders of the pack. A few key takeaways: • Showcase relaxed fits and natural fabrics that adapt to everyday life. • Embrace inclusivity and self-expression. • Prioritize eco-friendly materials and practices. 👉 Read our latest Ad Secrets: https://lnkd.in/eMgvvnfZ #FashionMarketing #AdStrategies #DicerAI #Sustainability #Diversity #EffortlessStyle #MarketingInsights

A more advanced strategy for fashion brands to acquire new customers requires key planning and insightful business data. 🛍️ Focus on pushing specific products or brands that attract high numbers of new customers. 📈 This approach helped luxury brands like Kate Spade and Matches Fashion increase their new users by 20% year over year. #BrandStrategy #MarketingTactics #ShoppingCampaigns

While it’s crucial to have emerging trends on your radar, not every trend is for you. How do you decide which trends to adopt and which to dismiss? Your brand DNA is your main guide. It helps filter trends and adopt them in a way that differentiates you from others and further connects with your audience. This emerged as a common thread in our live discussion earlier this week. In this snippet from our public call, Eric Prengel explains how aligning your brand, product, and fashion is key to successful trend adoption. Follow us for more insights on adopting SS25 trends for creative, product, and planning. And if you’re curious to access our SS25 Runway Report, leave your comment under this post – and we’ll share it with you. #FashionTrends #Brand #SS25 #Enstyle

Fast Fashion: It's here and the youngest generation of tween fashionistas expects it - and it's killing the usual loyalty-based purchasing decisions that brands have come to know. Celebrity and trend-driven is becoming the norm, so what to do to increase your brand's affinity? Fashion brands need to delve into the intricacies of their customers' wants, desires, and needs. But the era of fast fashion demands not just this understanding but also it requires an agile realtime response. But how can a brand accomplish this? The key lies in maintaining a continuous connection with your customers well beyond the point of sale. Post-purchase engagement is no longer an afterthought; it's a strategic necessity. Additionally, crafting highly relevant messages delivered through permission-based methods is paramount. This personalised approach ensures that your brand resonates with your audience in a way that feels authentic and tailored to their evolving tastes. Stay ahead of the curve, stay connected, and stay relevant in the age of fast fashion with Delloop. #fastfashion #brandaffinity #getindelloop

Fashion leaders, as we gear up for the upcoming #BFCM frenzy, what strategies are you implementing to ensure your brand's success during this critical retail season? 🛍 Join us for a power-packed webinar on 8/29 where we'll share innovative strategies you need to shine this holiday. Register via the link in the first comment! #holidayprep #webinaralert

Specializing in the dynamic realms of hospitality and fashion, our tailored strategies set your brand on a transformative journey. But, here’s the secret sauce – whatever your industry, we’re ready to customize strategies that resonate. Ready to elevate your brand? Reach out and let’s start this exciting digital chapter together! 📩🌐 #emmsdigitaltrends #emmsdigitalsagency #emmsdigitals #marketingstrategyforsmallbusiness #hospitalityindustry #fashionindustry #fashionmarketing #restaurantmarketing #restaurantmarketingtips #digitalmarketingservices

Here's an advanced strategy for fashion brands to acquire new customers with some planning. 🛍️ Focus on pushing specific products or brands that attract high numbers of new customers. 📈 This approach helped luxury brands like Kate Spade and Matches Fashion increase their new users by 20% year over year. #BrandStrategy #MarketingTactics #ShoppingCampaigns