Arsalan Warraich’s Post

Brand Tailored Promotions - why are people shouting so much about this?! 🗣🗣🗣 🦉 WHAT YOU SHOULD KNOW 🦉 Recently, Amazon rolled out brand tailored promotions to the UK 🥖 This is pretty typical, Amazon trials something in the US first 🗽 If it works, it's then rolled out to the UK & other marketplaces 💂♂️ Now, the reason this is important, is because it shows Amazon giving brands more access to customers than ever before 🔓 On websites, such as wearelittles, you can tailor promotions to certain audiences because you control the data 🗃️ As an example here, this was the first time I accessed this website & I've got 2 different options that the brand has automated: - 10% off my first order if I sign up to their mailing list 🔟 - 15% off if I invite a friend who orders 1️⃣5️⃣ I must be in some kind of new or first time visitor audience 🥇 🤝 WHY AM I SHARING THIS WITH YOU? 🤝 My job as an organic specialist, is to leverage organic sales by optimising four key pillars 🏛️ Promotions is one way to increase sales velocity, which is one of these pillars 💈 Dan - get to the point - which audiences do you suggest for brand tailored promotions? 🤔 1. Brand basket abandoners - people who have added your product to their basket, but not purchased. Be aggressive here with at least a 15% promotion to get them converting 🛒   2. Top tier customers - reward loyalty to your brand with an unexpected promotion. These customers are driving your business 🔝 Please don't be fooled that Amazon is doing this out of the goodness of its heart. It's doing it to get its referral fees🤑 But, what I will say, is that at FordeBaker, we're struggling to see any downside to this. This is a positive step for brands 👣 It's a win-win 🎉 Either, 1. you convince people to purchase that previously didn't ⬆️ 2. you convince people to purchase more than they were going to ⬆️ Thanks for listening, see you next week! #amazonstrategy #amazonmarketing #amazonbusiness #amazonbrand #amazonagency #amazonorganic #fordebaker

💵 10 ways to sell your optimize your most profitable catalog on Amazon 💵 Here are 10 sure-fire ways to increase your lifetime profit on the channel: 1 - Ignore your Vendor Manager's request to list your whole range and list an Amazon-specific range with the products that show your highest margin only 2 - Review your competitors to develop your range towards a higher ASP by developing bundles or gift packs to hit that higher price point 3 - Use Amazon Audiences to identify and remarket to consumers that have abandoned the shopping cart 4 - Control your distribution on the channel using the Transparency program to lock it down and avoid competition on the buy box. 5 - Move from 'always on' promotions to drive volume and switch to an A/B bucket of products, where one set is on promo, then switch to the opposite set, so your loyal consumers are not always buying on discount 6 - A full-funnel advertising strategy is more efficient long term as ads at the bottom of the funnel, become progressively more efficient based on increased views of upper funnel activity. 7 - Move your most profitable products onto sponsored brands only so you are driving profitable sales or upsells to your loyal customers 8 - Optimise your storefront to drive traffic to your most profitable SKUs first. 9 - Focus your ads budget to drive organic rank on the most profitable products first (Amazon will boost these vs less profitable products for them too from a net PPM perspective). 10 - Use Nozzle (Acquired by the Optimizon Group) to provide data on your most profitable ASINs by Life-Time-Value, so you can optimise your advertising, by remarketing and upselling your new-to-brand customers to these most profitable ASINs! Did I miss any tips to boost your profits on Amazon? 🤔 #amazon #ltv #ecominsights #ecommerce #ecommerce #amazon #ltv #ecominsights #profit

Is your brand struggling to find new customers Amazon? This case study explains how Channel Key developed a multi-pronged marketplace strategy that nearly doubled Amazon sales within 12 months. 𝗢𝗩𝗘𝗥𝗩𝗜𝗘𝗪 After managing their Amazon business internally, our client wanted to accelerate growth by attracting new customers. Historically, the company focused on branded traffic and repeat business. They partnered with Channel Key to develop, implement, and manage a new-to-brand marketplace strategy that would increase sales on Amazon. 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 1. Improve Brand Visibility: Optimize A+ Content, Brand Store, and lifestyle images on Product Detail Pages to highlight the quality of their products and brand. 2. Increase Average Order Value: Identify a product variation approach that includes larger pack sizes to increase the average order value. 3. Increase New-To-Brand Customers: Identify non-branded keywords to focus on new customer acquisition. 𝗖𝗢𝗡𝗖𝗟𝗨𝗦𝗜𝗢𝗡 Channel Key’s product variation strategy made it easier for customers to see larger pack sizes, which helped increase the Average Order Value by 12.9%. from March 2020 to March 2021. By optimizing all Amazon content and targeting non-branded keywords through Amazon Advertising, Channel Key increased YoY conversion rates from 23.18% in March 2020 to 45.84% in August 2021. It total, Channel Key’s marketplace strategy proved successful and increased total Amazon sales by 46.5%. #ChannelKeyLLC #AmazonAgency #AmazonAds #Amazon #Ecommerce #CaseStudy

Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales:  ✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines   ✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline.   ✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day.   ✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly.   ✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront.   ✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic.   ✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day.   ✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens.  At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond.  #PrimeDay2024 #Ecommerce #AmazonPrimeDay

$6.5 Million in Sales in one Year with 15.4% in net profit ! TOTAL ORDER ITEMS: 233.806. Niche: Beauty & Personal Care Marketplace: USA Total number of products: 22+ Period of Affiliation with Ecommupscale : 1.7 Years YOY Growth: 24% Strategies Implemented: Marketing & Design: 1. Cost cutting optimization: Increase profit by optimized fees especially FBA fee , storage and shipping fee by reducing bit packing size with branding on packing 2. A/B Testing: Conducted A/B testing on the main image to determine the most effective visual representation. Title optimization was performed to enhance click-through rates (CTR). Notably, showing the product box in the main image and using the main keyword on the box. 3. Growth in exponential : Added new product variations to attract different customer segments and boost sales and increase profitability . 4. Catalog Fixes: Regularly reviewed and corrected parentage inconsistencies, particularly sizing issues, due to recurrent Amazon catalog updates. PPC Management: 1. Sponsored Product Ads: Targeted main competitors, primary keywords, and long-tail keywords that drive sales. 2. Sponsored Display Ads: Focused on high-converting categories and aimed to appear at the top of search results as frequently as possible. 3 Sponsored Brand Ads: Increased brand reach and awareness by targeting competition keywords. 4. Defensive Campaigns: Targeted our own listings to ensure our products appeared prominently on our product display pages. >. Save and Subscribe (SNS): Implemented the Save and Subscribe feature to enhance customer retention and repeat purchases. >. Listing Optimization: Despite initial optimizations, further opportunities for improvement were identified. A/B testing on titles revealed that shorter titles increased conversion rates. Continuously tested main images and A Premium content to stay current with Amazon trends and improve conversion rates. Impacts: Increased Average Order Value: Grew The average order value. Stay tuned for more insights and strategies to transform your business! Feel Comfortable to reach out with any questions or for more information. Warm Regards, Hammad Akram CEO – Ecommupscale #Amazon #amazonPL #amazonfba #amazonbusiness #privatelabel #amazonppc #amazonadvertisement #successstory #7fugurerevenue

𝑯𝑶𝑾 𝑻𝑶 𝑹𝑼𝑵 𝑨𝑫𝑺 𝑶𝑵 𝑨𝑴𝑨𝒁𝑶𝑵 𝑺𝒕𝒆𝒑 1 𝑳𝒐𝒈 𝒊𝒏 𝒕𝒐 𝑺𝒆𝒍𝒍𝒆𝒓 𝑪𝒆𝒏𝒕𝒓𝒂𝒍, 𝒐𝒓 𝒔𝒊𝒈𝒏 𝒖𝒑 𝒇𝒐𝒓 𝒂 𝒔𝒆𝒍𝒍𝒊𝒏𝒈 𝒂𝒄𝒄𝒐𝒖𝒏𝒕   ➡    You need a Professional selling account to use Amazon Ads tools. ➡    Your selling account needs to be associated with a brand enrolled in Amazon Brand Registry to use Stores, Sponsored Brands, or Sponsored Display. 𝑺𝒕𝒆𝒑 2 𝑪𝒓𝒆𝒂𝒕𝒆 𝒂𝒏 𝑨𝒎𝒂𝒛𝒐𝒏 𝑨𝒅𝒔 𝑨𝒄𝒄𝒐𝒖𝒏𝒕   ➡   Visit the Amazon Ads website and click Register ➡   Follow the prompts ➡   After creating account, you can navigate to tools on the Amazon Ads portal ➡   You also can access Amazon Ads tools from the Advertising and Stores sections of the Seller Central main menu. 𝑺𝒕𝒆𝒑 3 𝑺𝒕𝒂𝒓𝒕 𝒂𝒅𝒗𝒆𝒓𝒕𝒊𝒔𝒊𝒏𝒈   ➡   Amazon recommends launching a Sponsored Products campaign first 𝑺𝒕𝒆𝒑 4 𝑬𝒙𝒑𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚   ➡     As your products start to get more engagements ➡     Now add Sponsored Brands or Sponsored Display campaigns to your brand’s advertising strategy 𝑺𝒕𝒆𝒑 5 𝑴𝒆𝒂𝒔𝒖𝒓𝒆 𝒂𝒏𝒅 𝒐𝒑𝒕𝒊𝒎𝒊𝒛𝒆 𝒊𝒎𝒑𝒂𝒄𝒕   ➡    Use measurement and analytics to track impressions, clicks, and visits to your Store, ➡   Optimize your campaign performance and ad spends #amazonfba #amazonwholesale #amazonprivatelabel #amazonppc #ppctips #eccommerce #amazonadvertising #amazonads

Walmart vs Amazon: where to start your E-commerce business? ⤵ (Giving a heads-up, There's no single "best" platform.) Let’s compare the 2 platforms, to give you an idea. Reach: Amazon boasts billions of monthly visitors compared to Walmart Marketplace's millions. Competition: Lower seller competition on Walmart Marketplace makes it easier to stand out. There is a higher chance of winning the "Buy Box" (featured seller spot). Ad formats: Amazon offers a wider variety of ad formats including: Sponsored Brands (brand awareness) Sponsored Products (search results and product pages) Sponsored Display Ads (reach beyond product searches). Cost: Walmart has lower advertising costs (Cost-Per-Click) due to less competition. But, the potential for higher sales volume can balance the high cost on Amazon. Product Category:  Consider your target audience's shopping habits. Walmart excels with value-conscious shoppers seeking familiar brands. Amazon attracts a broader range. Brand Awareness: Established brands might find success at Walmart. Newer brands might benefit more from Amazon's vast audience. Onboarding: Setting up on Amazon is easier, while Walmart requires an application review process. ✅ Key takeaways: If you are a NEW seller with a limited budget, start with Walmart.  (Get good returns with lower competition.) The ESTABLISHED brands or those seeking most REACH, may prefer Amazon. (The advertising costs might be high.) P.S. What is more important for the success of any e-commerce business? Wider reach or lesser competition? See you in the comments section. Follow @  and subscribe for content on Amazon marketing, advertising, and e-commerce. #walmart #amazon #ecommerce #business

Amazon Prime Day 2024 is quickly approaching - are you ready? 🛍️ We've outlined some actionable tips to ensure you're prepped and ready to succeed on Prime Day: ✔ Create demand ✔ Launch ad campaigns early ✔ Focus on brand awareness ✔ Prepare a sufficient ad budget ✔ Keep it going... Dive into these tips on our full blog post ➡ https://lnkd.in/gAjawBKV #AmazonPrimeDay #PrimeDay #eCommerce #AmazonAgency

🚨 Prime Big Deal Days on Amazon AU: Tips for Sellers 🚨 From **8th to 13th October**, Amazon AU is hosting the Prime Big Deal Days—a massive event where sellers can drive major sales and boost visibility. If you’re selling on Amazon, here are some top tips to maximize your success during the event: 1. Optimize Your Listings: Make sure your product titles, bullet points, and descriptions are clear and include relevant keywords. High-quality images and A+ content are crucial for conversions during high-traffic events. 2. Stock Up on Inventory: Ensure you have enough stock for the surge in demand. Running out of inventory can hurt your rankings and miss out on sales opportunities. 3. Leverage Sponsored Ads: Increase visibility by investing in Sponsored Products, Sponsored Brands, and Sponsored Display ads. Focus on high-converting keywords and adjust bids to stay competitive during the event. 4. Create Time-Limited Promotions: Offer Lightning Deals, coupons, or Prime-exclusive discounts to attract shoppers looking for special event pricing. Make sure they are prominently displayed. 5. Use Amazon Marketing Cloud (AMC) Insights: Analyze customer behavior to create custom audiences for retargeting and find opportunities to optimize your campaigns based on the insights you gain from AMC. 6. Ensure Fast Shipping: Take advantage of Amazon’s FBA service to ensure quick delivery, which can be a key deciding factor for many Prime shoppers. 💡 Pro Tip: Consider scaling ASIN conquesting campaigns to take advantage of competitor traffic during this high-volume period! Prepare now to make the most of this major sales event and finish the year strong! #PrimeBigDealDays #AmazonAU #AmazonSeller #eCommerce #SellerTips #RetailMedia #PrimeDeals #AMC #FBA

➡️ 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Let's break down the exact performance of one of my brands so you can see how this advertising perform. I'm going to be dissecting one of the most bizarre campaigns I've ever seen on Amazon FBA look. 𝐓𝐨𝐩-𝐭𝐢𝐞𝐫: These are the most expensive and recent consumers. Most of these clients make regular purchases. 𝐑𝐞𝐩𝐞𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Consumers who, throughout the past year, have placed many orders with this brand. 𝐏𝐫𝐨𝐦𝐢𝐬𝐢𝐧𝐠: Consumers who spend over average, buy infrequently, and made a recent purchase. To become a devoted client, promote purchases through marketing interaction. 𝐁𝐫𝐚𝐧𝐝 𝐜𝐚𝐫𝐭 𝐚𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐫𝐬: Consumers who, during the last ninety days, have added any products from your brand to their cart but have not yet made a purchase. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐧𝐞𝐰 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: Consumers who have not made a purchase from your brand in the past year but have clicked on your storefront, brand, and products or added items to their cart in the previous 90 days. 𝐇𝐢𝐠𝐡 𝐬𝐩𝐞𝐧𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: A 5% sampling of this brand's highest-spending customers in the last 12 months 𝐀𝐭 𝐑𝐢𝐬𝐤: Consumers with varying spending levels who have neither recently nor often made purchases. One way to engage at-risk clients is by offering discounts, promotions, and other rewards. 𝐑𝐞𝐜𝐞𝐧𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬: 5% of consumers who have purchased this brand in the previous 12 months. #AmazonQ4 #SalesSuccess #MilestoneAchieved #TeamWork #CustomerSatisfaction #StrategicPlanning #InnovativeMarketing #SuccessStory #BusinessAchievements. #AmazonPPC #PPCAdvertising #AmazonAds #SponsoredProducts #AdCampaigns #PPCStrategy #AmazonMarketing #EcommerceAds #PaidSearch #AmazonFBAAds #DigitalMarketing #PPCTips #AmazonSellers #ROIinPPC #KeywordTargeting #AdSpendOptimization #AmazonSales #PPCManagement #AmazonBusiness #PPCAnalytics