Arsalan Warraich’s Post

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I like to win (for my clients) but do so with a calm mien and a smile.

Stop Discounting Your Way to Disaster! Ready to level up your Amazon promotions? Forget random discounts! It's time for a strategic approach that boosts sales without hurting your bottom line. Here's how to integrate promotions into your winning E-commerce strategy: 1. Promotions for Repeat Purchases: —Think beyond one-time discounts. Focus on building loyalty with frequent buyers, especially for everyday essentials like personal care or groceries. —Unlock Subscribe & Save: This Amazon feature lets customers score recurring discounts and predictable revenue for you. Win-win! —Lower acquisition costs for loyal customers: Subscribed customers cost less to reach than attracting new ones. It's a win for your budget too! 2. Strategize for Prime Day & Big Events: Don't undervalue your hard work! Mega-sales events like Prime Day are great for traffic, but avoid deep discounts that hurt your profits. a) Maintain stable prices beforehand: Don't erode your discount value by lowering prices before big events. b) Focus on coupons for pre-event promotions: This lets you offer discounts without impacting Amazon's calculated price. c) Gradually raise prices after events with coupons: Ease the transition back to regular prices without shocking customers. 3. Synchronize Promotions Across Channels: —Promotions are part of your overall sales strategy: Consider your website, stores, and other channels to avoid price inconsistencies and disgruntled partners. —Link your Amazon deals with off-platform campaigns: Run Amazon deals alongside promotions on your website, influencer marketing, or email campaigns. Example: A stationery brand can use Amazon deals alongside back-to-school promotions on their website and influencer videos for a multi-platform sales boost. Remember: Smart promotions are key to building a successful Amazon presence. Follow these tips and watch your sales soar! #amazonppctips #amazonsales #amazonadvertising #AmazonSuccess #ecommercebusiness #amazonads #amazonsellingtips #amazondropshipping #amazonppc #amazonseo #Amazon #amazonppctips #AmazonMarketing #AmazonAdvertising #EcommerceSuccess #AmazonSuccess #NicheMarketing #BusinessGrowth #CustomerFocus #EcommerceTips #AmazonStrategy #MarketSuccess #BusinessExpansion #amazon #ecommerce #sellers #productresearch #onlineselling #ecommerce #sellers #productresearch #onlineselling #ppc

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