Blue Wheel’s Post

#PrimeDay is coming up on July 16 – 17, and after record-breaking sales in 2023, this year is expected to be even bigger. To keep the momentum going, Amazon is investing in more resources to help sellers stand out. From coupons to ad bids, this guide has some great starting points to help prepare your sales strategy. While this guide only covers the basics, we can help you take it a step further with personalized advice, tailored to your brand, products and target customers. Find out how: https://lnkd.in/gZhFaGdg #EcommercePathways #AmazonPrimeDay #AmazonPrime #PrimeDay2024 #AmazonAds #AmazonStrategy #Ecommerce

The incredible performance metrics from Prime Day underscore the transformative power of strategic advertising. 🔥The significant spikes in sales, conversion rates, and engagement reflect how targeted campaigns can drive substantial growth. Participating in Prime Day not only boosts immediate sales but also sets the stage for long-term success by enhancing brand visibility and relevance. Investing in sponsored ads, as evidenced by these results, is a smart move for any seller looking to capitalize on key shopping events. 💥

As we gear up for the whirlwind of Amazon Prime Day, Walmart Deals, and Target Circle Week, the competition is heating up. 🔥 This presents a ✨golden ✨opportunity for #brands to capitalize on heightened consumer spending and drive significant growth. In this blog, we share our top tips for brands going into #PrimeDay24: Tip 1: Optimize your digital shelf presence just like you would a physical store Tip 2: Allocate smart advertising dollars in real time Tip 3: Use Prime Day traffic to drive incremental sales and long-term profitability Tip 4: Navigate post-Prime Day challenges with AI-powered profit recovery Get the full story: https://hubs.li/Q02Gm4dQ0

Some good stuff in here for #primeday, but if you'd like to understand how your activity during this could have improved results, and implement that in time for Peak, we'd be delighted to run an audit for you. As I said to a prospect just the other day, that's a useful insight whether or not you use our tech!

🔥 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐒𝐞𝐞! 🔥 🌟 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐀𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 🌟 Our analysis of Prime Day ad campaigns for sellers connected to SellerApp revealed impressive results, highlighting the immense potential of strategic advertising (all numbers are compared with daily averages): 📈 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 𝟖𝟎% more sales compared to the previous 2 weeks. 𝟓𝟔% more sales compared to last month. 💡 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: Up by 𝟏𝟐% compared to the previous 2 weeks. Up by 𝟕% compared to last month. 💸 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Discounts increased from 𝟖% early in the month to 𝟏𝟓% on Prime Day. 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Visibility surged by 𝟏𝟑𝟕%. Engagement rose by 𝟕𝟎%. 🚀 SellerApp 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Sales skyrocketed by 𝟐𝟐𝟒% compared to the previous 2 weeks. Visibility soared by 𝟓𝟎𝟎%. Engagement increased by 𝟐𝟕𝟓%. 𝐊𝐮𝐝𝐨𝐬 to the entire Customer Success team!!! Despite these gains, we project a 𝟐𝟔% 𝐌𝐨𝐌 𝐝𝐫𝐨𝐩 in total sales, but a 𝟏𝟒% 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐀𝐩𝐩-𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬. Notably, 𝟗𝟒% of Prime Day sales were driven by just 𝟗% of sellers. This then begs the question: 𝐈𝐬 𝐢𝐭 𝐰𝐨𝐫𝐭𝐡 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲? Absolutely! The long-term benefits of enhanced relevance and improved search rankings can't be overlooked. In my personal opinion Sponsored ads on Amazon should be seen as an investment for sustained success. Let's continue to leverage these insights to optimize our strategies and drive future growth! 🚀 #primeday2024 #amazon #sellerapp #amazonads #ecommerce #digitalmarketing #salesstrategy

𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲: Smart Strategies for Your Brand Prime Day is a fantastic opportunity for shoppers, but it might not be the best strategy for every brand, especially those with slim profit margins. Deep discounts required for Prime Day deals can lead to significant losses. Instead of jumping into Prime Day, consider alternatives like the **𝐃𝐞𝐚𝐥 𝐨𝐟 𝐭𝐡𝐞 𝐃𝐚𝐲**, where Amazon promotes your products in key spots without the steep discounts. Here are some actions you can take that don’t involve spending more on advertising: 🛑 Pre-Prime Exclusive Discounts: Run exclusive deals to your email list and social accounts two weeks prior to Prime Day. This can bring more converting traffic and boost the position of your priority ASINs. 🛑 Amazon Posts: Utilize Amazon Posts if you aren't already. Tag up to 3 products, focusing on your priority ASINs for Prime Day. This free traffic is underutilized by many brands. 🛑 Coupons/Promotions: Run 10% coupons in the 1-2 weeks before and after Prime Day to convert more shoppers when browse traffic is high. Set up brand-tailored promotions to convert customers who have your item in their cart but haven’t purchased yet. These strategies will help ensure your advertising spend is maximized and supported by your own marketing efforts. While coupons cost you, they're worth the investment. #AmazonPrimeDay #Ecommerce #DigitalMarketing #SalesStrategy #AmazonAdvertising #BrandGrowth #MarketingTips #PrimeDayPrep #EcommerceMarketing #BusinessGrowth

Stop Discounting Your Way to Disaster! Ready to level up your Amazon promotions? Forget random discounts! It's time for a strategic approach that boosts sales without hurting your bottom line. Here's how to integrate promotions into your winning E-commerce strategy: 1. Promotions for Repeat Purchases: —Think beyond one-time discounts. Focus on building loyalty with frequent buyers, especially for everyday essentials like personal care or groceries. —Unlock Subscribe & Save: This Amazon feature lets customers score recurring discounts and predictable revenue for you. Win-win! —Lower acquisition costs for loyal customers: Subscribed customers cost less to reach than attracting new ones. It's a win for your budget too! 2. Strategize for Prime Day & Big Events: Don't undervalue your hard work! Mega-sales events like Prime Day are great for traffic, but avoid deep discounts that hurt your profits. a) Maintain stable prices beforehand: Don't erode your discount value by lowering prices before big events. b) Focus on coupons for pre-event promotions: This lets you offer discounts without impacting Amazon's calculated price. c) Gradually raise prices after events with coupons: Ease the transition back to regular prices without shocking customers. 3. Synchronize Promotions Across Channels: —Promotions are part of your overall sales strategy: Consider your website, stores, and other channels to avoid price inconsistencies and disgruntled partners. —Link your Amazon deals with off-platform campaigns: Run Amazon deals alongside promotions on your website, influencer marketing, or email campaigns. Example: A stationery brand can use Amazon deals alongside back-to-school promotions on their website and influencer videos for a multi-platform sales boost. Remember: Smart promotions are key to building a successful Amazon presence. Follow these tips and watch your sales soar! #amazonppctips #amazonsales #amazonadvertising #AmazonSuccess #ecommercebusiness #amazonads #amazonsellingtips #amazondropshipping #amazonppc #amazonseo #Amazon #amazonppctips #AmazonMarketing #AmazonAdvertising #EcommerceSuccess #AmazonSuccess #NicheMarketing #BusinessGrowth #CustomerFocus #EcommerceTips #AmazonStrategy #MarketSuccess #BusinessExpansion #amazon #ecommerce #sellers #productresearch #onlineselling #ecommerce #sellers #productresearch #onlineselling #ppc

Abandoned carts are a common challenge in e-commerce, but they also present a unique opportunity to re-engage potential customers and convert lost sales. One effective strategy we’ve implemented is leveraging brand tailored promotions specifically targeting customers who have abandoned their carts. 𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐖𝐨𝐫𝐤𝐬? 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Tailored promotions make customers feel valued, as offers are customized to their specific interests and shopping behaviors. 𝐑𝐞-𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Sending targeted reminders and special offers helps bring back customers who were on the verge of purchasing. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬: By addressing potential barriers to purchase with strategic incentives, we can effectively nudge customers towards completing their transactions. 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐎𝐮𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐀𝐛𝐚𝐧𝐝𝐨𝐧𝐞𝐝 𝐂𝐚𝐫𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 In a recent campaign, we targeted brand cart abandoners over a 90-day period and saw impressive results. Here’s a snapshot of our success: 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Brand cart abandoners (90 days) 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐢𝐳𝐞: 36,242 𝐎𝐟𝐟𝐞𝐫: 15% off 𝐓𝐨𝐭𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝: $3,780 The brand has already captured the first page with top positions for all of the keywords available for top-selling products. This strategic positioning has further amplified our visibility and conversion rates, proving that targeted efforts yield significant returns. By understanding and addressing the reasons behind cart abandonment, we were able to significantly boost our sales and enhance customer loyalty. ----------------------------------------------------------------------------------- AGL is a complete Amazon Brand Management agency dedicated to assisting brands facing growth challenges. #AGL #AmazonFBA #Ecommerce #AmazonSeller #EcommerceTips #FBA #AmazonBusiness #Amazonads #AmazonPPC #AmazonAdvertising

Amazon Prime Day is almost here! The ecommerce event lands July 16 and 17, and Recom’s checklist is tried and true to maximize sales:  ✅ Pricing and Promotions: Set up Prime Exclusive discounts and Best Deals by event deadlines   ✅ Inventory Validation: Confirm adequate inventory levels and verify stock shipment to Amazon by the event deadline.   ✅ Buy Box Control: Secure the Buy Box by continuously monitoring seller activity, pricing, and taking action against unauthorized sellers. This is crucial at all times, but especially during high-traffic events like Prime Day.   ✅ Advertising Plan: Develop and optimize PPC campaigns and DSP specifically for Prime Day. Create structured spending pivots throughout the month, week, day, and even hourly.   ✅ Storefront and Brand Content: Refresh Amazon Storefront and content (as needed). Highlight Promotions/Deals on Storefront.   ✅ Technical Checks: Resolve listing issues and ensure backend system readiness for Prime Day traffic.   ✅ Contingency Planning: Develop backup plans and establish clear team communication for handling any issues that may arise during Prime Day.   ✅ Real-Time Reporting: Set up real-time reporting to track and analyze Prime Day performance as it happens.  At Recom, our holistic approach ensures continuous success well after Prime Day. We maintain rigorous Buy Box control, for a start. Then we optimize product listings, enhancing titles, descriptions, keywords, images, and A+ content to boost visibility and sales. Additionally, we work with our brand partners to drive traffic to their Amazon listings through a robust off-Amazon marketing strategy that leverages social media, influencers, PR, and email marketing. This comprehensive approach guarantees your brand remains competitive on Prime Day and beyond.  #PrimeDay2024 #Ecommerce #AmazonPrimeDay

Amazon Prime Day 2024 is in full swing ✨ With predictions of a record $14 billion in sales, are your digital strategies ready? Mediashotz asked top adtech and ecommerce experts for their insights on maximising this global shopping extravaganza including Graham Tricker, LiveRamp's VP Revenue UK. Graham gave his perspective on how data collaboration can unlock more sophisticated cross-channel performance measurement and campaign optimisation, all while having an enhanced view of the full customer journey in order to give your brand a competitive edge. Learn more about making full use of the available customer data surrounding Amazon Prime Day on MediaShotz here: https://lnkd.in/eX7iMZWN #PrimeDay2024 #DigitalMarketing