Aruliden’s Post

Spencer Paul Bagley, VP of Brand Design at Aruliden, Material's award-winning design studio, shares his thoughts on the relationship between brand and product.

Continuing our long-standing partnership with WHOOP, we collaborated with STUDIOS Architecture to transform our deep understanding of the WHOOP brand into a vision for their unique headquarters in the heart of Boston. WHOOP’s HQ embodies the brand’s core mission of “Unlocking Human Performance” physically, mentally, and emotionally. The space is centered around a prominent staircase, serving as the humanistic core, fostering connection and blurring the lines between technology and human relationship. Go inside the new space here: https://lnkd.in/gecjcS5S

Introducing Aruliden x Cécred. We helped Beyoncé bring to life a brand that advances the future of hair care through a combination of cutting-edge science and centuries-old wisdom. Inspired by Ms. Tina’s true and time-tested cocktailing, the singular line helps to rescue, strengthen, and grow hair for all. Aruliden worked to create the packaging for products that are supercharged with the most advanced science and deliver truly powerful care. Primary pack shape language draws cues from ancient architecture, with its stone-like texture balancing technical typography to reinforce the brand’s role as a bridge between hair care’s past, present, and future. Read more here: https://lnkd.in/gdQM29uP

It’s officially summer! Don’t forget your sunscreen.    Aruliden was asked to rethink the overall brand and packaging for Supergoop! to emphasize the brand’s mantra to "Live Bright! Every. Single. Day." We provided a scalable visual strategy that brings clarity to the product portfolio, while staying true to the spirit of Supergoop! Masterbrand. Read all about it: https://lnkd.in/gkKDt9zY

Aruliden is hiring an Industrial Design Director and Freelance Industrial Designer!   We are looking for people who want to work with the world’s greatest brands, companies and leaders -- who are passionate about creating groundbreaking brands and experiences and have the skills and talent to do so. Sound like you or someone you know? Apply now: https://lnkd.in/gvBcSX5E

Wishing our clients, partners and friends a wonderful holiday and a safe and happy New Year. Here's to more award-winning design together in 2024. 

Our latest work with Movado launched with an evergreen campaign titled “Connecting The Dots”. The campaign re-introduces Movado as a universal and cultural timekeeper, capturing a diverse array of hands, from all walks of life, all connected by Movado’s iconic watches. Inspired by Movado’s timeless signature: the single dot at 12 o’clock, symbolizing high noon. The campaign connects the dots between the past and the present, unearths stories of the brand and celebrates its radical simplicity, harmony, and iconic quality. Strategically launched before NY Fashion Week, the campaign exists across OOH, digital, and print. #connectingthedots #campaign  Full case study here: https://lnkd.in/ez2um2BE _______ Aruliden Team: Caroline Askew, Spencer Paul Bagley, Samantha Moore, Jaein Lee, Cristhian Sabogal, Jaisy Roman, Adriana Ciravegna, Jake Craney Photographer/Director: Julia Noni DoP: Htat Htut 1st AD: Steven Valle Production: Tann Services Styling: Yohana Lebasi Casting: Ricky Michiels Set Design: Matt Cullen Manicurist: Natalie Pavloski Music: Commercial Music Post: Noah Weisfogel, gloss postproduction

We’re thrilled to introduce our partnership with luxury watch brand Movado. A pioneer in the industry — Movado has been mastering the art of watchmaking since 1881. Aruliden partnered with Movado to reinforce its credibility and carry the brand into the future. The re-positioning, refreshed brand identity, and launch campaign is inspired by the rich heritage of the brand. Throughout Movado’s history people knew to expect the unexpected—always delivering the perfect balance of creative ingenuity and timeless restraint. This next chapter masterfully merges the brand’s core pillars of craftsmanship, innovation, artistry, and modern design into a cohesive, iconic expression. Thank you to Movado Group, Inc for the continued partnership. https://lnkd.in/ez2um2BE #branddesign #strategy #webdesign #campaigndevelopment ——— Aruliden Team: Caroline Askew, Spencer Paul Bagley, Samantha Moore, Jaein Lee, Cristhian Sabogal, Jaisy Roman, Adriana Ciravegna, Jake Craney, Matt Herron, Lauren S., Tony Beardmore, Michelle Antebi Movado Team: efraim grinberg, Margot Grinberg, Marnie Cappellini, Shefali Murdia, Spencer Stumbaugh, Behzad Soltani, Alan Chinich,  Yoomi Hahn, Heather Cohen, Ann Kantra 💼, Samantha Smee, Sean E., Diane Fox

We’re hosting an open studio night in our New York City space in celebration of Fast Company’s Innovation Festival, and you're invited to join. On Tuesday, September 19, join us as we celebrate innovation in the world of tech, beauty, branding, and experience design with the team's recent physical and digital prototype work on display.    Space is limited, please use the link below to RSVP. Tuesday, September 19, 4pm – 7 pm  440 Park Ave South, 16th Floor  New York, NY 10016  https://lnkd.in/gf4-Jszh