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🌟 Execute Brand Experience Summit: Optimizing the Consumer Journey with Data We’re wrapping up our celebration with the final highlight of our summit series: Brian Maloney, Sr. Manager of Global Digital Products at Beam Suntory, spoke with attendees on the topic of optimizing your consumer journey with the right data. 💡 In his session, he shared the value of personalizing the way your brand communicates with your consumers, including through experiential, to drive brand loyalty. 📊 Enter consumer data collection True personalization relies on a deep understanding of your consumers and their journey with your brand. That means that if you’re not capturing the right data, it can be hard to guide consumers along a journey that leads them from awareness all the way to advocacy. 💬 Brian left us with this golden quote: “Understand how, when, and where to communicate with people. Brand loyalty is not one size fits all.” Thank you to Brian for guiding us through the intricacies of incorporating personalization into your strategy! #BrandExperiences #SummitFinale #ConsumerJourneyOptimization #ARExecSummit #IgniteRevenueSuccess

🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

This is the #1 factor that drives CPG product trials.   (And no, it’s not product quality.)   It’s Brand Differentiation.   CPG is a battle of commodities. To win → your product must stand out. To win → your product must be unique. To win → your product must attract customers. A key to all these? ↳ Strategic Brand Development.   I just did the most comprehensive branding episode on the show. I’m joined by Kevin Smith, a fellow CPG brand development expert who’s been building CPG brands for the last 15+ years and the founder of SmashBrand. This is a mandatory listen for CPG founders and stakeholders. That's not an overstatement. Find out for yourself → https://lnkd.in/gyU4mJdz P.S. Don't forget to repost ♻️ this for others.

J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

Industry Experience Spotlight💡: Consumer Packaged Goods & Retail Recently, Limelight Insights partnered with a popular baby formula brand to conduct market research to help inform the company's positioning and branding. Through a series of focus groups, the experts at Limelight Insights were able to help assess how the brand could best communicate its value to inform product design, better understand their current and prospective consumers’ formula decision-making journey, establish which product benefits/claims to highlight to best reach intended audiences, and identify potential opportunities for brand expansion. Click here to learn more about this client success story, and reach out to the Limelight Insights team to learn how we can help your brand today: https://lnkd.in/ex6NTywh #industryexperience #clientwork #clientcasestudy #clientsuccessstory #casestudy #branding #brandstrategy #marketingstrategy #marketresearch #packagedgoods #consumergoods #retail

Marc S. Pritchard, Chief Brand Officer of Procter & Gamble and long-serving chairman of the board of Association of National Advertisers, delivered an opening keynote that drove home the point that success in marketing is driven by sweating customer insights well beyond superficial insights around behaviors. Precisely how they mop the floor or wash their dishes or the fears that grip parents about diaper leakage during a “poo tsunami” lead to product innovation and market growth. The results are consistently significantly positive. “Focus on insights and the job consumers need to get done, how they do those jobs, and where their satisfaction comes from” #Marketing #Insights #Growth

Ever wondered what sets legendary brands apart from the rest? 🤔 It's not just luck. We're uncovering the fundamental building blocks of a strong brand identity that resonates with consumers and creates lasting loyalty. Join us as we explore the secrets behind successful brands! #BrandAwareness #Superbrands #SuperbrandsGreece #SuperbrandsAwards #BrandExcellence #TopBrands

Cadbury, marking its 200-year anniversary in 2024, remains committed to its core message of generosity. The brand has consistently highlighted this value through its 'Glass and a half in everyone' platform since 2018, winning the Grand Prix at the IPA Effectiveness Awards in 2022. The anniversary campaign features a revival of the original advert 'Mum's Birthday,' emphasising the enduring theme of generosity in Cadbury's storytelling. Cadbury's marketing approach is the power of a consistent and emotionally resonant brand message. Cadbury has successfully maintained its focus on the theme of generosity over the years, creating a strong and enduring brand identity. Brands can benefit by identifying and consistently communicating a core value or message that resonates with their target audience. This not only helps in building brand recognition and loyalty but also establishes a meaningful connection with customers that transcends specific products or services. Cadbury's commitment to its message has proven effective in creating a lasting and impactful brand narrative. Are you a fan of Cadbury’s? #cadburys #advertisingandmarketing #marketingcampaign #marketingstrategy #awesomesauce

If you’re on the quest to create a brand that is as iconic as Cadbury, Xerox, Google, etc., you’ll want to make sure that your brand positioning is effective. Your goal will be to ensure that your customers perceive your brand as a value-adding, credible, and, most importantly, dependable service provider. This will create favourable brand equity and drive customers to choose you over your competitors. To keep an eye on your audience’s views about your brand, regularly perform perceptual mapping. This will help you see the gaps you need to fill and any changes in how your customers feel about the brand. As a result, you’ll be able to keep up with your audience’s perceptions and make timely adjustments to your brand positioning to meet their preferences. If you’re looking for advice on how to strengthen your brand positioning, reach out to us at info@dharmamedia.in! Our team of experts will be happy to show you the way. #BrandPositioning #TargetGroup #Consumers #Competitors #BrandValue