Barfly Consulting’s Post

Know the tech and understand the business. This has been one of my key takeaways from speaking with customers and what I'm convinced sets this company apart. It’s about intimate knowledge. When you demonstrate exceptional technical expertise and a deep understanding of industry problems and processes, you can create the best possible solutions.

By being part of this industry now for almost a decade (!), I've experienced first-hand its magic, versatility and the opportunities it provides. That's not necessarily seen by everyone. We’ve announced our third installment of the Behind the Label report, “Redefining What it Means to Work in the Alcoholic Beverage Industry.” This year's report highlights the fact that many people see the alcoholic beverage industry as a great place to work, but in order to attract the best and most diverse talent, it's important that we prioritize fostering a sense of belonging. Through our research, the report found three categories of misperception in the industry which include - who works in the industry, the types of jobs available, and the opportunities to advance and grow. The good news is, as an industry that is built around social occasions, we have what it takes to tackle these misperceptions. It's important that we continue to foster environments that are inclusive, while communicating and educating about the impressive career paths possible within the industry. To read the report and learn more about The HEINEKEN Company USA’S Behind the Label initiative, visit www.heinekenusa.com Thomas Palladino Halley Barnes Connie Kim Maggie Timoney Segolene Prot Tanisha Udoyen

🌟 Did You Know? Many big brands started with small beginnings! 🌟 From neighborhood markets to world-renowned brands, some of today’s most popular food and beverage companies began with a small setup and a big vision. What made the difference? Great products, strategic networking, and a drive to grow. At Global Products Expo, we believe in the power of small beginnings and the potential in every brand to become a household name. Ready to take the next step in your journey? 👉 Learn more about us at globalproductsexpo.com #SuccessStories #BigDreams #FoodAndBeverage

The market has changed significantly compared to the 1940s when McDonald's first began, a time when competition was much lower. Today, before launching products, it’s essential to have people taste them and give feedback so that any needed improvements can be made before going public. This is why large companies, valued in billions, often organize multiple product tasting events to avoid losses or damage to their reputation. For such events to run smoothly and gather real-time feedback, partnering with experts like Amber Effect Events ensures everything goes as planned. #FoodTastingEvent #BusinessTastingExperience #ClientEngagement #AmberEffectEvents #LocalFlavors #CorporateEvents

A very good article by Adam Leyland from The Grocer on Carlsberg Group bid to buy Britvic plc and the potential coming together of a leading alcohol and soft-drinks company. The next few weeks will tell if Carlsberg is successful in it's quest to acquire Britvic, but it does open the question will the beverages industry now see other similar moves in this approach to M&A activity? Will other leading beer companies look to follow the lead set by Carlsberg? Would a leading spirits company look to acquire a softdrinks company with a strong mixer and tonic range? For any beverages company, strategic and long-term growth is all about winning "share of throat" through having a strong and varied portfolio of brands and products to meet consumer needs across different occasions and need states. M&A activity offers the potential to do this quicker than through organic growth. Interesting times ahead! #alcohol #softdrinks #categoryblurring #occasions #beverages #Carlsberg #britvic Carol Dunne Gwyneth Kelly David Deeley Brian Short Sheelagh Pentony Lars Jensen Paul Villis Gilles Halotel Mark Allen Jerry O'Keeffe Ian Chesworth Sergio Saavedra Rodríguez Birgit Schaaf Erika Minaguchi Jean-Philippe Delforge Bourcard Nesin John Craven Joshua Schall, MBA Farrah Gilsenan Marc LEJEUNE Erlon Pereira Alison Wilkinson Declan Stack Mark Gallo Xavier Herrera Francois Sonneville Kristof König Jean Noel Ortal Magdalena Edyta Przewoźnik Barbara Lezzer Alison Van Houten David Walsh Stephen Rannekleiv

🚨 Raising the Bar: Store Brands Are Becoming the Toast of the Town 🚨 Private label brands are no longer just a "budget alternative." In today’s beverage alcohol space, proprietary labels are competing head-to-head with established brands—blending quality, innovation, and storytelling to win over consumers. 🥂 From premium craft-style spirits to niche varietal wines, retailers are leveraging private labels to stand out, capture trends, and optimize their margins. Curious how private labels are reshaping the U.S. alcohol market? Check out our latest insights on the evolution and what it means for national brands. 📊👇 #BeverageIndustry #AlcoholTrends #PrivateLabel #CraftedAdvisors #RetailStrategy #AlbertsonsCompanies #TraderJoes #Costco #RetailTrends

✨ Introducing the next edition of Fusion by Diageo ✨ 🚀 This industry-leading partnership lab helps growth-stage companies scale their business and transform the consumer experience. 🙌 Proud to have worked on a refreshed visual system, and new digital first campaign to promote their second edition. 📣 A massive shoutout to our incredible team for their hard work on this one. And special thanks to Miguel Olarte, Benjamin Lickfett, Nikita Shimkus, Dhruv Sarin and Floris Kibedi Varga for being dream partners once again. Thinking about scaling your business with one of the world’s leading premium drinks brands? Check the link in the comments to find out more. #DigitalTransformation #Diageo #ConsumerExperience

The Boston Beer Company in talks to sell itself to Beam Suntory for $>3.5bn As predicted at the beginning of the year, we expect a progressive bounce-back of M&A transactions in the FMCG industry driven by mid-size transactions ($1-6bn EV) on same categories involving mostly US-based assets This transaction would make it the largest M&A transaction in the FMCG industry over the last 9 months. For perspective, FMCG M&A deal value in Q1 2024 were a meager $1.5bn More details in our latest FMCG M&A publications: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝟮𝟬𝟮𝟯 𝗠&𝗔 𝗥𝗲𝗽𝗼𝗿𝘁 – 𝗦𝗲𝘃𝗲𝗻 𝗞𝗲𝘆 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 & 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗙𝗼𝗿 𝟮𝟬𝟮𝟰 https://lnkd.in/edKUDrEG 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠&𝗔 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗔 𝗡𝗲𝘄 𝗕𝗼𝘁𝘁𝗼𝗺 & 𝗙𝗼𝘂𝗿 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 https://lnkd.in/eER9wNWY 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #CPG #FMCG The Coca-Cola Company Nestlé Procter & Gamble PepsiCo Unilever Mondelēz International AB InBev The HEINEKEN Company Carlsberg Group Molson Coors Beverage Company Asahi Beverages Pernod Ricard Diageo Campari Group Keurig Dr Pepper Inc. Danone https://lnkd.in/eNiEB5pj

🌐 IOTA Impact is empowering a global beverage leader to optimize their channels, tackle new challenges, and turn insights into action. Discover how our collaboration is reshaping their strategy and setting the stage for future success! 💡 👉 #beverageindustry #iotaimpact #datainsights #channeloptimization #businessgrowth #innovativesolutions #strategicpartnership