Cathay/HSBC Hong Kong Sevens’ Post

The 2024 Cathay/HSBC Hong Kong Sevens brought together 40,000 fans for a true festival of rugby. 28% of ticketholders were from overseas, energising the city and reinforcing Hong Kong’s position as a premier destination for tourism. From 1 December 2023 to 7 April 2024, over 8,000 global news clippings about the Hong Kong Sevens were generated. We also reached 14,300,000 users across social media, helped by our “Greatest Hits Relay” campaign. 30 international teams competed across 72 matches, including in the inaugural Melrose Claymores tournaments, while 2,500 Minis and Youth Players took to the field in morning rugby sessions. 5 live entertainment performers also joined in on the action, as 3 incredible days combined to deliver 1 unforgettable party. 2024年國泰/滙豐香港七人欖球賽匯聚40,000名球迷,呈獻一場欖球盛宴。28%的持票人自海外抵港赴會,為這座城市注入活力,同時鞏固香港作為首選旅遊目的地的地位。 我們樂見在2023年12月1日至2024年4月7日期間,共產生逾8,000條有關香港國際七人欖球賽的全球新聞新聞。在「無懈可擊(Greatest Hits)」網上接力活動觸及14,300,000名用戶。 30支勁旅濟濟一堂,參加72場賽事,其中包括首屆舉行的 Claymores銀劍賽,另2,500名小型及青少年欖球員參加賽前的欖球表演賽。 5個表演單位亦為賽事加入現場音樂娛樂,打造三日難忘派對。

To view or add a comment, sign in

Explore topics