Cheil Spain’s Post

Who else is going to #AWNewYork23? Down to chat ad tech, the future of RMN, identity, programmatic, and more!?? .... or just Tswift and Kelce conspiracies 👀 Either way, hope to see you there! #DigitalAdvertising #BasisTechnologies #AdvertisingWeek

No discussion about OMG’s long-term strategy for driving growth for our agencies, our clients, and our talent would be complete without an Omni sidebar. In this excerpt from his end-of-year sitdown with Digiday, OMG CEO Florian Adamski describes how Omnicom’s open operating system is the “connective tissue” that enables OMG's Agency as a Platform offer. Read the full interview here: https://bit.ly/3GGLKXC #BeOMG

Secure, transparent and safe. That is what you get from Spectrum Reach Advanced Products. Read more about how we are first to earn the “Certified Transparency” seal from TAG! #spectrumreach #builtforwhatsnow #builtforwhatsnext #TAGcertified #teambako

Invalid traffic refers to clicks and views that aren't from real people interested in your content. IVT hurts your most valuable asset - your AD INVENTORY. 🚨 https://bit.ly/3V61EBI Ad revenue under attack? Fight back with Traffic Cop, the #1 solution for invalid traffic (IVT). Traffic Cop's advanced tech identifies and eliminates ad fraud 24/7, giving you clear insights into your real audience.🛡 Take control with Traffic Cop. Try it now! #monetizemore #invalidtraffic #trafficcop

❗ BridTV has been acquired by TargetVideo, follow us on our new account at 👉 TargetVideo ❗ The deadline for the implementation of IAB Europe’s Transparency & Consent Framework 2.2 update is behind us. The update brought about important novelties in the realm of transparency in data collection and processing. These include: ✔️ Updated legal basis for data collection for content and personalization, ✔️ Data processing information transparency enhancement, ✔️ Vendor information expansion and standardization, ✔️ Facilitation of the withdrawal of consent, And more. TCF 2.2 is an important step towards a more open and transparent online advertising environment for all involved parties. You can see the full list of novelties and learn more about them on our website. 📖 The link is in the comments below 👇 #iab #iabeurope #tcf #tcf22 #dataprocessing #transparency #datacollection

Those transitions though... 🤌 OpenFortune is the ad world's craftiest Trojan horse. It's conquered the fortune cookie network, and now puts leading brands in the hands of millions of consumers - every single month 🥠 Want to see how they do it? Link in the comments. #webdevelopment #webdesign #websitedesign #webdesignagency #mobileoptimization #digitalagency

Warc has just published an extract from the dentsu 2024 Media Trends report - looking at how the big tech platforms are changing, each now with similar features, but also increasing their ad load. It's great to see how well our new report is going down with clients and in the industry at large. https://lnkd.in/eThwhZ4e?

At this year's Advertising Week New York, we are gearing up for a critical and honest conversation on Brand Safety vs. Ad Fraud: The Difference and Why It Matters to Brands, on Wednesday, October 18. Renewed in recent months, there is rightly industry anger at the lack of transparency of the walled gardens when it comes to campaign management. Why is this important? Aside from the obvious ad fraud implications, fraudulent placements can put your brand in legal or reputational peril. In this discussion, we’ll discuss what brand safety means, the distinction between brand safety and ad fraud, and what they mean to advertisers looking to protect their brands and reach audiences with the most engaging, relevant content. Featuring: 👤 Danielle DeLauro (Moderator), EVP, VAB 👤 John Vilade – Head of Sales, PREMION 👤 Mark McKee – General Manager, FreeWheel 👤 Arielle Garcia – Consultant, Advisor & Fractional Chief Privacy Officer, ASG Solutions Stay up to date on all our AWNY updates here: https://lnkd.in/ejujqpRg #AWNEWYORK23 #greatmindsthinkunalike

How do you make a complex, acronym-heavy topic like "Solving the identity crisis on #CTV" an engaging and informative conversation? 1. Boil the word soup down to the key challenge: Identify who is watching the TV screen and make that data actionable for advertisers. 2. Have amusing, expert panelists who can explain things through personal experience. I had a blast moderating this session at #CTVAdDaysLosAngeles! A major takeaway was the necessity of extensive collaboration and sharing best practices among tech providers and historically ultra-competitive companies. This is essential to unlock the full potential of this vast market segment. Let's go!🤝 📺 📈   Kevin Lemberg Tyler Fitch Jarred Wilichinsky Josh Sharma Dataxis Klever Programmatic Juan Pablo Conti #CTV #Advertising #Programmatic

In a recent Q&A with VideoWeek, Head of AV, Harry Packshaw, shared his perspective on the challenges of the complex Connected TV (CTV) market. As the industry grapples with ad fraud threats and an abundance of platforms, there is an inherent need for collaboration and cross-channel measurement. By video advertising excelling at building emotional connections with consumers, it makes it a powerful tool for both brand building and short-term sales for advertisers. Read the full interview here to find out more: https://lnkd.in/dmdDFWSC #CTV #VideoAdvertising #BrandBuilding