College Fashionista’s Post

The collaboration LUSH x Shrek, I can't keep silent about it, it seems to me like the marketing campaign of my dreams! You can buy a bath bomb that turns the water into a swamp, a slime shower gel, or just green slime. You can check out what the pop-up in London looks like for this collection here: https://lnkd.in/dSRD7sNT And here, what the entire collection looks like (and how cool the photos they made for it are!): https://lnkd.in/dNq4-wMQ I understand that Lush does not use social media, but they send out boxes to influencers (oh, I wish it were me someday!). A terribly charming video can be viewed here: https://lnkd.in/dEPSDqPh Yes, as usual, it plays on the feelings of someone who grew up on Shrek, but it's a very cool implementation! #contentcreation #creativemarketing #contentcreator #marketingcollaboration #viralcontent

💡 With #Airbnb's recent lackluster earnings, marketing stunts like renting out a life-size Polly Pocket house are still clever (as a 90s kid, I would totally rent this for an event). But what Airbnb—and many brands—really need is to think like a media company. Here's what I mean: people want to connect with brands on a deeper, more meaningful level. While the past few years, especially this one, have been all about AI and efficiency, we're starting to see a shift in consumer sentiment. Airbnb should double down on content and collaborate with knowledge influencers—think Bourdain 2.0. We need content that connects us to the brand, and TikTok is full of creators who could produce great short-format series for Airbnb. Airbnb

🌟 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑺𝒑𝒐𝒕𝒍𝒊𝒈𝒉𝒕: 𝑨𝒊𝒓 𝑾𝒊𝒄𝒌'𝒔 𝑽𝒊𝒃𝒓𝒂𝒏𝒕 𝑺𝒄𝒆𝒏𝒕𝒆𝒅 𝑶𝒊𝒍𝒔 🌟 Air Wick has once again demonstrated the power of influencer marketing with their latest campaign promoting their new Vibrant Scented Oils. By collaborating with a variety of lifestyle influencers, Air Wick effectively showcased their products in action, driving home the benefits and appeal of their newest offering. 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏 𝑯𝒊𝒈𝒉𝒍𝒊𝒈𝒉𝒕𝒔: --𝑩𝒐𝒐𝒔𝒕𝒆𝒅 𝑷𝒓𝒐𝒅𝒖𝒄𝒕 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔:Reached a wide target audience through engaging influencer content. --𝑰𝒎𝒑𝒓𝒐𝒗𝒆𝒅 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: The campaign led to a 39% increase in engagement rate, thanks to quality content created by influencers. --𝑩𝒓𝒂𝒏𝒅𝒆𝒅 𝑯𝒂𝒔𝒉𝒕𝒂𝒈 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: Air Wick saw a significant rise in the usage of their branded hashtags, further extending their campaign's reach. This campaign is a perfect example of how strategic influencer collaborations can elevate a brand's presence and drive meaningful engagement. Kudos to Air Wick for this successful initiative! 👏✨ At Viral Candy Media, we specialize in creating impactful influencer marketing campaigns just like this. With our expertise in the entertainment and fitness niches, we can help your brand achieve similar success. #InfluencerMarketing #AirWick #CampaignSuccess #BrandAwareness #day8ofchallenge #ViralCandyMedia https://lnkd.in/eneyD5B7

From alcohol to renovations👨🏽🔧👩🏻🔧 Very interesting campaign with Beams renovations over the past few months. It was an exciting challenge to utilise hand selected influencers to engage specific audiences who would not only just be interested in the unique service, but who might be at a position to engage with it! #clients #influencermarketing #socialmediamarketing #influencer #renovationproject

Does your marketing campaign stink? 😷 While formulating an ideal campaign, we often dwell on the impact of words and visual appeal, yet how often do we contemplate the smell of a campaign? Scenting is one of the most powerful ways to build connections and forge lasting memories. I thought this campaign by Nest was brilliant. Click to read about how Nest New York partnered with the Fifth Avenue Association to scent an iconic stretch of Manhattan’s Fifth Avenue. https://lnkd.in/g9KvdeCG #scenting #pr #publicrelations #marketing #hospitality #tourism #lifestylebrands #influencer #verticalvideo #hospitalitymarketing #travelmarketing #lifestylemarketing

A key element of JOANN Stores first major post-bankruptcy initiatives: leveraging influencers. The reason? "A focus on younger customers is at the heart of our rebranding effort". Why 🤔 ? According to the latest stats on Gen Z spending habits, The spending power of Gen Z is $450 billion and they are expected to represent a global retail spending of 17% by 2030, which is a big number. How 😳 ? Authenticity, Third-party validation, and Community are what Gen Z values. Here’s how a few brands revamp their marketing strategies to align with these young consumers and master the art of the infinite loop of commerce. 1. Activate the entire brand community — from customers to founders. 2. Give influencers autonomy in their content creation process.  3. Encourage user-generated content — and repurpose it everywhere. 4. Build a reciprocal relationship with consumers to turn one-time transactions into long-term brand loyalty. Hit me up for more resources 😁 #influencermarketing #digitalmarketing #Genzmarketing

This was a new and unique campaign for the TSA team. One that we loved working on and that brought positive challenges to the team. Upon reflection, it highlighted the importance of key stages in our set up with clients ahead of any work getting underway. Such as, before beginning our journey with a new client whether that be influencer or social, there are some key questions asked up front from us. One of which is "What is the purpose of....?" Commonly the second half of that sentence is "...using influencers for your business / marketing strategy" This to many might seem simple and obvious. But getting complete clarity on the purpose behind any campaign we complete across influencer or social with our clients is extremely important! Why? Because it allows us to ensure that the approach taken from the strategy and creative to the influencer selection to content creation aligns exactly with that purpose to ensure the best results for our clients. Each and every one of our clients has a different purpose behind using influencers or social media services. If you're interested in this area or would like to know more, I'd love to connect! harry@tsagency.co.uk 📩

If you have mess or clutter in your home, lifestyle influencers would like you to consider one solution and one solution only, writes Amanda Mull: putting all of your possessions into an endless array of clear plastic bins.

Staying Ahead of the Curve: Top Influencer & Content Creator Trends The influencer marketing landscape is constantly evolving, and keeping pace is crucial for success! Here's a breakdown of some hot trends from the past week: 1. Micro-Influencers on the Rise: Forget the mega-stars! Brands are increasingly recognizing the power of niche "micro-influencers" with highly engaged, specific audiences. This targeted approach can be a powerful marketing strategy, especially for B2B events. 2. #AuthenticityAlways: Consumers crave genuine connections. Highly filtered, staged content is falling out of favor. Look for influencers embracing a more "real" aesthetic and focusing on storytelling. 3. The Power of Community: Influencers are building thriving online communities beyond traditional platforms. Look for engagement happening in industry-specific forums, Slack groups, and targeted social media communities. 4. Evolving Regulations: The U.S. Federal Trade Commission (FTC) is keeping a close eye on influencer marketing practices. Transparency remains key, and clear disclosure of sponsored content is essential. 5. The Rise of "No-Code" Tools: Creating high-quality content is no longer exclusive to tech wizards. User-friendly "no-code" platforms are empowering influencers to build websites, apps, and automate tasks, making content creation more accessible than ever. SyncTechnologies: Empowering Your Influencer Strategy SyncVIP can be a valuable tool in your influencer marketing toolbox! Our platform streamlines communication, facilitates collaboration, and helps you manage partnerships seamlessly. Ready to level up your influencer marketing efforts? Get your free SyncVIP account by clicking the link below! https://lnkd.in/g5y9cAT6 #SyncTech #InfluencerMarketing #EventProfs #ContentMarketing

Super interesting article here by my colleague Ilze du Toit, which explores the concept of pre and post-luxury. For UHNWIs and billionaires, there's a point in time when luxury goods become irrelevant and lose their significance as they no longer feel the need to signal their wealth. For luxury marketers targeting this audience, this is when it's about selling the 'experience' above all else. Click below to read more ⬇