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How Arsenal F.C X adidas brought a "Touch of Class" to their latest campaign To those planning their next big campaign: I’ve seen campaigns with great ideas fall flat. And I’ve also seen simple concepts take off because they had that extra "touch of class." If you’re working on something that you want to go viral… You might be focused on the big, bold moves. The flashy headlines. The shock value. Your team might be telling you to go all in... that it needs to be loud to get noticed. And you’ll likely nod, thinking that’s what it takes to break through the noise. BUT, I can assure you, it’s often the subtle, thoughtful details that make all the difference… A touch of class—whether it’s in the design, the talent booking, the messaging, or the execution—can elevate your campaign from just another post to something people can’t stop sharing. It’s not just about being seen. It’s about being remembered. Arsenal X Adidas did just this in their latest video. By bringing in a few big names, tapping into Arsenal nostalgia, and using distinct references throughout, they created a short film that resonated deeply with their audience — P.S. I don’t watch football, so this isn’t coming from a fan’s perspective. If you want to talk about adding that touch of class to your next campaign, I’m here free next week. Let’s connect.

⛳ 𝑰𝒕 𝒘𝒂𝒔 𝒂 𝒉𝒆𝒍𝒍 𝒐𝒇 𝐚 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑: 𝑵𝒊𝒌𝒆-𝑻𝒊𝒈𝒆𝒓 𝑾𝒐𝒐𝒅𝒔 The partnership between #Nike - #TigerWoods which recently ended after 27-years, is what I consider "𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅 𝒐𝒇 𝒔𝒑𝒐𝒓𝒕𝒔". A partnership built on 𝘚𝘩𝘢𝘳𝘦𝘥 𝘝𝘪𝘴𝘪𝘰𝘯, 𝘝𝘢𝘭𝘶𝘦𝘴, 𝘗𝘢𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘔𝘶𝘵𝘶𝘢𝘭 𝘙𝘦𝘴𝘱𝘦𝘤𝘵 that made both parties a load of money and created some iconic moments in sports. What is next for Tiger Woods now? what is his Next Chapter going to be? We don't know as yet, but one thing we do know is that times are changing and that we are currently witnessing a 𝐜𝐥𝐞𝐚𝐫 𝐬𝐡𝐢𝐟𝐭 𝐢𝐧 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐧𝐨𝐰 𝐰𝐚𝐧𝐭𝐢𝐧𝐠 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐚𝐜𝐭𝐢𝐯𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. A distinct departure from the 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘮𝘣𝘢𝘴𝘴𝘢𝘥𝘰𝘳𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘰𝘧 𝘢𝘵𝘩𝘭𝘦𝘵𝘦𝘴 to now looking for a 𝘨𝘳𝘦𝘢𝘵𝘦𝘳 𝘭𝘦𝘷𝘦𝘭 𝘰𝘧 𝘪𝘯𝘷𝘰𝘭𝘷𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘩𝘢𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘳𝘢𝘯𝘥𝘴 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩. #MichalJordan pioneered this with his #AirJordan brand retaining ownership of his royalties, estimated to be around 5% of every Jordan sale made by Nike. Now we also see #LeBronJames with his involvement with companies like Blaze Pizza and his media production company, SpringHill Entertainment, and #RogerFederer with his strategic investment in On Shoes, to name a few. Athletes also are recognising the 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍 𝒃𝒓𝒂𝒏𝒅𝒔 and the influence they have on their communities. 𝘐𝘵'𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘰𝘷𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝒍𝒐𝒏𝒈-𝒕𝒆𝒓𝒎 𝒇𝒊𝒏𝒂𝒏𝒄𝒊𝒂𝒍 𝒔𝒆𝒄𝒖𝒓𝒊𝒕𝒚, 𝒎𝒂𝒌𝒊𝒏𝒈 𝒂 𝒍𝒂𝒔𝒕𝒊𝒏𝒈 𝒊𝒎𝒑𝒂𝒄𝒕 𝒃𝒆𝒚𝒐𝒏𝒅 𝒕𝒉𝒆𝒊𝒓 𝒂𝒕𝒉𝒍𝒆𝒕𝒊𝒄 𝒄𝒂𝒓𝒆𝒆𝒓𝒔 as well as having more control over their own brands. Am excited to see how this 𝑨𝒕𝒉𝒍𝒆𝒕𝒆-𝑬𝒄𝒐𝒏𝒐𝒎𝒚 will serve as a catalyst for 𝐚𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝 𝐢𝐧 𝐬𝐩𝐨𝐫𝐭𝐬 (𝐚𝐭 𝐚𝐥𝐥 𝐥𝐞𝐯𝐞𝐥𝐬) 𝐚𝐧𝐝 𝐩𝐥𝐚𝐲 𝐚 𝐛𝐢𝐠𝐠𝐞𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲. Exciting times! #athletes #sportseconomy #sports #partnerships #innovation #sponsorship #marketing

The latest Brand Finance rankings are out, and it's no surprise that The Premier League boasts 6 of the Top 10 most valuable football club brands! This speaks volumes of the appeal of the league and is a massive advantage for brands associated with the teams in the league. Add to this, a staggering reach of over 3.2 billion viewers globally, and you see that the Premier League offers unparalleled exposure at a very cost-effective rate #sports #sportsbiz #sportsbusiness #brand #brandfinance #football #premierleague #sportssponsorship SportQuake Liverpool Football Club Manchester City Football Club Tottenham Hotspur Football Club Arsenal F.C Manchester United Chelsea Football Club

Everything you need to know in #SportsBiz today: 1. Barcelona's Lamine Yamal signs long-term adidas endorsement deal 2. WSL saw highest web search increase in sports last year, finds new Redtorch report 3. PFL MENA set for April 2024 launch 4. The CW wants take advantage of RSN troubles and cord-cutting by expanding sports coverage 5. Saudi Arabia to host new FIFA-backed series of international games 6. Bundesliga introduces 'ref cam' for the first time 7. Diamond Sports Group wins approval for $450m financing deal in bankruptcy case 8. Washington Spirit agree Snickers sleeve deal for 2024 season 9. F1 and DHL agree expanded multi-year global partnership 10. Everton's ten-point deduction over financial regulation breaches reduced to six on appeal 11. NASCAR and Xfinity in talks over new sponsorship deal starting 2025, says SBJ 12. AFC Bournemouth confirms multi-year training kit sponsorship with Las Vegas tourism agency 13. Canal+ increases stake in Asian streamer Viu to 30% 14. San Diego Wave Fútbol Club expands 24 Hour Fitness deal to include back-of-shirt sponsorship 15. Sauber agrees Wi-Fi deal with Extreme Networks Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Well that was boring, wasn't it. ⚽ 💀 Still, at least the ads have delivered during UEFA EURO 2024. And now that we're a week-and-a-bit into the Euros, I think we can now crown the Ad of the Tournament – Adidas's 'Hey Jude', starring Jude Bellingham and various gutted/elated England fans. How do you feel about it? A glorious victory – or a tedious nil-nil snoozer? #euros #euros2024 #marketing #b2bmarketing #sportsmarketing #advertising #ukadvertising #ukmarketing

Everything you need to know in #SportsBiz today:   1. Warner Bros. Discovery posts $400m Q4 loss but David Zaslav reiterates commitment to extend NBA rights 2. Stephen Ross seeks to sell minority stake in Miami Dolphins and Hard Rock Stadium 3. Red Bull agrees multi-year deal with Premier Padel covering top tier partnership and live streaming 4. Nike's new 'see-through' pants causing problems for MLB players ahead of new season 5. Sixth Street co-founder Alan Waxman expects to see “more structural change in European football” 6. Judge rules NCAA compensation regulations likely violate antitrust laws 7. Russia's Olympic Committee loses CAS appeal against Olympic suspension 8. Bundesliga and Sportradar agree long-term data deal extension 9. Tommy Hilfiger signs up as F1 Academy official partner 10. DAZN and Evision strike a MENA partnership to bring FAST channel to STARZ ON platform 11. Castore moves into new category with long-term World Snooker Tour technical partnership 12. IMS expresses frustration with F1 over trademark infringements over 'Greatest Spectacle in Racing' 13. Borussia Dortmund names PRIME as official hydration partner 14. NASCAR proposes a seven-year charter deal but teams want permanent 'franchise status', reports SBJ Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

The excitement is back—football season is here! The Premier League and Championship are kicking off again, bringing with them a tidal wave of passion, anticipation, and unrivalled fan engagement. This is more than just the start of another season; it’s a golden opportunity to see how your brand can step into the spotlight and connect with millions of dedicated fans across the globe. Imagine your logo on the kits of iconic teams, seen by packed stadiums and millions of viewers tuning in from home. Picture your brand as an official partner, intertwined with the thrilling moments that define each match, each goal, each victory. Football isn’t just a sport; it’s a culture, a community, and a powerhouse of brand visibility. Sponsorship in the Premier League and Championship offers unmatched exposure and credibility. Whether it’s kit sponsorship, stadium advertising, or official partnerships, these assets provide a platform for your brand to be part of the action, the emotion, and the narrative that captivates fans week in and week out. Don’t just watch the season unfold— contact us and we can help you be a part of it. Partner with us and position your brand at the heart of one of the most watched and celebrated sports in the world. Let’s make the coming seasons, a winning one for your brand. #Football #PremierLeague #Championship #Sponsorship #Branding #SportsMarketing #BusinessOpportunities #Soccer

Everything you need to know in #SportsBiz today:   1. Aramark to operate food, drink, and experiences at Everton Football Club's new stadium in major tie-up 2. Liberty Q2 update reports F1 revenue up 20% year-over-year to $871m 3. TKO Group posts $851.2m revenue in Q2 as Ultimate Fighting Championship live event sales more than double and WWE revenue increases 11% 4. Atos limits the impact of CrowdStrike and other threats on Paris 2024 5. Boston Celtics owners retain JPMorgan Chase and BDT & MSD for sale, reports Sportico 6. Under Armour's revenue drops 10% YoY to $1.2bn for the quarter 7. Sony Interactive Entertainment renews UEFA Champions League deal 8. Paramount+ increases revenue by 46% year-over-year in Q2 9. SUEZ water brand and Škoda Auto renew partnerships with the Tour de France Femmes 10. Endeavor puts OpenBet and IMG Arena up for sale as Silver Lake takeover moves closer 11. Callaway exploring Topgolf spinoff as Q2 revenue comes in down 1.9% 12. FC Cincinnati backs Lead One sports and health investment vehicle   Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop-shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5

Great to see our Chairman David Gallop AM on stage SXSW Sydney discussion monetisation of athlete association rights. Beyond traditional sponsorships, athletes taking ownership in sports properties and alligned products is evolving. From the macro scale of Jordan and Nike, we are now seeing brand like Step One, which David also chairs, offer ambassadors equity as part of their endorsement. Similarly cricketers taking equity in T20 leagues is an emerging trend that will play a role in the ongoing reshaping of the structure of world cricket. Alligned values and an authentic connection between the athlete and the product are promotes for both parties in a partnership. The path forward will see athletes even more involved in the commercials of sport. And a little bit on sport expansion……for sports looking to expand into new markets, such as cricket in the US or NFL in the UK, playing games in not enough. Initiatives to get kids playing are important to building lifelong fandom.

What are the Educational, Health, or Economic Benefits to these Players and their Families for that kids uncompensated participation in any additional “NON-SCHOLARSHIP” private third-party postseason football games that pay the Universities and the Conferences for the use of their free labor to put on these highly profitable Bowl events. The answer is ZERO! These additional 1-5 POSTSEASON games are also above the Players’ 12 game athletic scholarship agreement? Our Proposal offers Major Benefits in all three Categories to the Players and their Families! Scholarship Football Players are owed Hundreds of Millions of dollars from this year’s Media contract that uses these Players’ Name, Image, and Likeness NIL without any equitable financial consideration to the Players or their Families! This lost Money could have a major impact on these Players lives, the lives of their current and future family members for generations? We do not support, or agree with the House vs NCAA Settlement or the current covert attempts to extend and expand this Antitrust exploitation of our young (mostly minority) FB & BB Players' labor that the US Supreme Court and Federal District Court have recently struck down as illegal and implausible.