Craft Worldwide reposted this
We are honored to share that ADLaM for Microsoft by McCann New York and Craft Worldwide New York has been named the winner of Fast Company's "World Changing Ideas" in the Advertising category. ADLAM is a powerful example of how creativity can enrich humanity – helping to preserve a beautiful culture and language. Said Abdoulaye Barry, who created the early handwritten form of ADLaM with his brother Ibrahima, "If you want to save your language, you have to be able to write it.” Read more about the project here: https://lnkd.in/eKM4kFhV #TruthWellTold #McCannWorldgroup