Craft Worldwide’s Post

🌎️ Themed "Connecting the World for a Shared Future", SNCF attended the ICA Seminar on Co-op Trade and Development and training course on International Trade for Co-operatives in Beijing, China!📜📥 More than 40 co-operators from 17 countries participated in the co-operative seminar. 💬 Strategies surrounding trade and development for co-operatives were briefly discussed, with several co-operative federations or co-operative representatives sharing their past experiences nurturing the co-operative ecosystem. In an interview with SNCF, Ms Layanne VASCONCELLOS, a business analyst from Sistema OCB—the Brazilian co-operative federation supporting co-operatives in Brazil—shared how the federation strives to empower co-operatives by creating a marketplace for co-operatives to cross-sell their products. “It’s a good and more competitive way of getting to their consumers directly,” she said 🗯 Mr Hüseyin Polat, a United Nations Co-operative Development Consultant, pointed out that early collaborations by the MONDRAGON Corporation seemed to have favoured or benefitted private companies or corporates, but this has changed in recent years with greater emphasis placed on co-operatives. Mr Polat had urged Mondragon, the largest industrial co-operative group in the world, to be a role model. In response, Mr Iñigo Albizuri Landazabal, the Director of Institutional Relations at Mondragon Corporation and President of CICOPA, explained Mondragon’s focus has always been on encouraging social good. However, he quipped that the same rhetoric could have been applied to Brazil, a country with the most number of co-operatives in the world. 🙌 “Trust between co-operatives is very important in trade,” said chairperson of Israel-based social change organisation AJEEC-NISPEC Mr Schmuel Dor, who concluded the intense discussion. Read this story here: https://lnkd.in/gK7hbGBw #supplytrade #trade #cooperatives 

Just wanted to share our latest article, written by Kedar Ganesh Dhargalkar, with you!

A lot of "stuff" happens at Cannes Lions International Festival of Creativity every year. Arguably, a lot of it is white noise as different brands, agencies, and service providers each try and take control of the narrative for their own business and PR agendas. Which is why it was so refreshing to work with Insights Lighthouse, an organisation dedicated to the fostering the root of all creativity (that would be the power of #insights!) and the community of practitioners who uncover them. WATCH THIS SPACE #Storytelling #InsightsBuildBusiness #InsightsBirthCreative

What’s Behind Magnífica de Faria’s New Partnership with RSS? Discover the Innovative Collaboration. #MagníficadeFaria #RSSPartnership #SpiritsIndustry #InnovativeCollaboration #BrandExpansion #MarketGrowth #IndustryTrends #SpiritsInnovation #BusinessInsights #PremiumSpirits

🌎 Some time last year, I headed to Beijing to cover the Seminar on Co-operative Trade and Development by the International Cooperative Alliance, as well as China's first International Supply Chain Expo, which was hosted by the China Council for the Promotion of International Trade and opened by China's Premier Li Qiang. 💬 In an online address, Ms Simel Esim, the Head of the Co-operative Unit for the International Labour Organization (ILO), praised co-operatives' longstanding working relationships with the ILO. “Co-operatives ought to integrate better in the ever-evolving nature of global supply chains and trade,” she said while reflecting on the opportunities for global supply chain integration of co-operatives to be sustainable and fair. More than 40 co-operators from 17 countries were in attendance too. 🍀 I also spoke to Ms Layanne VASCONCELLOS, a business analyst from Sistema OCB—the Brazilian co-operative federation supporting co-operatives in Brazil—shared how the federation strives to empower co-operatives by creating a marketplace for co-operatives to cross-sell their products. “It’s a good and more competitive way of getting to their consumers directly,” she said. However, creating such an initiative required considerable technical expertise and significant leverage on technology, Ms Vasconcellos added in a follow-up interview. Read the full story below: #cooperatives #china #supplychain

Did you know…💡 Bass Brewery’s “Red Triangle” trade mark holds the distinction of being the first to be registered under the UK’s Trade Mark Registration Act, and was filed on 1 January 1876 - the day the act came into effect. The BASS trade mark is however not the oldest registration in the world. This distinction belongs to a Czech beer trade mark for PILSNER BIER, which was filed in 1859 - You might know this today as Pilsner Urquell. Interestingly, the oldest registered trade mark in South Africa is the GLENLIVET word mark which was filed in 1888 for whiskey. Like its UK and Czech counterparts, this mark is still in force today. These examples underscore the significant role trade marks play in maintaining brand identity and heritage. Whether it’s a globally recognised symbol or a regional favorite, trade marks not only protect the legal exclusivity of a brand, but also preserve its historical legacy and emotional connection with consumers. Let STEYN IP® help you secure your brand’s legacy. 🎸 #STEYNIP #DreamersWelcome #AINNO #LegalMavericks #ProtectingCreativity #ProtectingDreams #IPinsights #createPROTECT #letsTALKip #intellectualproperty #intellectualpropertylaw #trademarks #patents #copyright #designs #YourBrandProtected #dreamBIG #IPLaw #ip #InnovationMatters #FileFirst #SIP #FunFactFriyay #funfactfriday The Glenlivet Pilsner Urquell: The Original Beer Experience

More great resources for industry specific pd, this set is for hospitality. Great for those delivering and assessing safe in venues Don't forget to document your pd with content summaries so you can align them with units you deliver. https://lnkd.in/eNnGu6_A

Ok, big brands. Someone owes me a matcha something or other and explain to me the difference between a Creator’s “professional commitments” and their “bona fide professional commitments…” I mean, you took the time to italicize ‘bona fide’ and it made me go “oooooh” and crave a miniature cucumber sandwich…but then I shook off the fantasy and deleted. How many ingenuine professional commitments do you have in your week? #creatoreconomy #influencermarketing #contracts #bonafideNonsense

Designed in ITALY by Andrea Affinito

One of the pleasant notes of fine spirits bottles is to taste them as well as invest in them! We do believe that the knowledge of the good we are investing in, is the basis for deciding to invest in it. Here an extract of The Spirits Club Event Presentation followed by our Masterclass in Rome 🥃 #InvestmentOpportunity #LuxuryInvestments #SpiritsMarket #PremiumSpirits