Datavant’s Post

Attention Metrics + Sales Lift We are thrilled to team up with Integral Ad Science to measure their latest #CPG campaign! Check out our latest #CaseStudy blog to discover the power of attention metrics. https://hubs.li/Q02By9FS0 #AdTech #MarketingEffectiveness

As major platforms such as Meta lean into business-to-consumer chat / messaging, we're seeing an emerging opportunity for businesses to bridge the gap between their 1-to-many communications (typical on 3rd party platforms) and the the 1-to-1, personalized communications that are driving omnichannel marketing automation. This could become a key touchpoint in driving sales, as well as unifying the customer journey

Many thanks, dear Jérôme Bouteiller, for this lightning⚡ interview (and hopefully lighting💡). So, how do we see 2024?  - without surprise, advertisers looking for always more performance - the end of 3rd party cookies (if not postponed again by Google), but definitely an opportunity to innovate - the acceleration of Attention, progressively installing itself as a new standard on the branding market, and certainly contributing to reducing the number of ad impressions (ie finally “depolluting” the open web...?) So, in short, only good things! ;) cc Outbrain, Zemanta, Engagement DSP, IAB, Alliance Digitale #OpenWeb

Why should advertisers care about Jivox IQ DaVinci❓ With our pre-approved retailer template gallery, media teams can browse and select the most appropriate dynamic creative template for a variety of strategies and activate retail media campaigns within minutes 🙌 Learn more: https://bit.ly/43EROuA

For our last round of 2023 digital data, we caught a record month in December. Not only did our total digital spend reach new heights, but our year-over-year monthly total was in the green for the first time since we began our Deep Dive series. By a slight margin of just $22.1M, advertisers did indeed invest in digital more heavily than they did in the same month of 2022. Check out our official digital dashboard. https://bit.ly/3PaUFVV #FreeTheData #Digital #AdIntel #AdTech

mediaQX enables you to leverage the power of data in advertising. Discover this power on World Telecommunication and Information Society Day and take your campaigns to the next level! 🔍 #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning

I have been speaking with several AdTech professionals over the last few weeks, and here are a few of their predictions for 2024. ·     More and more advertisers will turn to digital out-of-home advertising. ·     Online choice architecture will be subject to deeper scrutiny and regulation. ·     The Digital Markets, Competition, and Consumers (DMCC) Bill, which will be passed. Do you agree? Anything to add? #adtech #adtechnology #adtechnews

Number of events triggered in Jan 24 on Medial - 1,32,000. (0.13M) In April 24 (first 15 days)- 4.6 Million! (3485% growth). Liquidity on Medial is skyrocketing all metrics. #medial #medialapp #consumerinternet.

Are you going to #SXSW2024? Check out Noor's session! She's covering how businesses can navigate hype cycles in advertising by separating the real trends from the mere fads. If you're going to be in Austin on 3/9, this one's a can't-miss! More info 👉 ow.ly/pI1230sAenX #SXSW #BasisTechnologies