The summer heat just doesn’t stop—and DDB Health is no exception! With a new group of new hires, it’s easy to see why the agency is hot and shining brightly these days. ☀️ At DDB Health, we dream boldly, dare to take on new challenges, and care passionately about making a difference. Please welcome Thomas Cordell, Mikayla Goria, Jenna Payesko, Genevieve Spearman, Isabel Paris, Eoin Tunney! We’re so excited to see how you’ll navigate your teams to the next level! 🧭 📊
DDB Health New York’s Post
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Didn't you hear? We're in the business of leveling up. 📈 😎 In our recent success story with Wavemaker, we reveal how we supported their team in delivering high-quality insights and rapid performance reports, supporting their clients, and uncovering new areas of opportunity. Learn more in our full case study here: https://lnkd.in/dGg9vSeU
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As we begin a brand new year - one thing that will perhaps remain unchanged is the economic uncertainty. What will likely change is tech, digitization, and new ways in which consumers engage with brands. Brand versus performance - an age old debate - but as relevant as ever! What do you think? Looking forward to the Adweek Outlook 2024 discussion next week with an amazing panel!
Brand x Performance, how do you get the balance right? ⚖️ Join our Global Chief Client Officer, Divya Gururaj at Adweek's Outlook 2024 for a no holds barred conversation on how getting the balance of brand and performance marketing right will be critical to drive long-term stability while meeting short-term sales goals. 📈 Divya will be speaking in a panel alongside Natalie Sunderland from BNY Mellon, Marisa Thalberg from SeaWorld Parks & Entertainment and Luz Corona, MPS Corona from Adweek. Register below! 👇
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Check out our webinar featuring a leader in hiring based on objective data and diversity - Paramount! #harver #hiring #talentacquisition #peopleanalytics #diversity
We've got a blockbuster of a webinar on #DEI in #hiring in store for you – get your popcorn ready! 🍿 Paramount Advertising has achieved a 245% increase in ethnically diverse new hires, a byproduct of reimagining their entire #TA process to include new candidate requirements and a behavioral assessment component. Next month, join Paramount VP of People Analytics & Workforce Planning Tanmay Manohar and our own Andrew Avrin as they reveal the blueprint to how the media giant did it. Registration: https://bit.ly/483Heiq
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Rob’s post is so right. Being a successful CMO is very, very hard. Having worked with CMOs ( and their demanding CEO bosses) for 35 plus years, I clearly know why this is true. It is because you need to get so many complicated things right to win. And you need to get them all right. 1. You need to be driving a brand that has strengths that the world needs more of. 2. You need to get the marketing and brand strategy right. 3. You need the right partners to develop a brilliant campaign and to execute it flawlessly. 4. You need a supportive organization and proper funding. 5. You need good data and presentation skills to prove what’s working to stay funded. 6. You need to be a good leader but also good with people and modest enough to not become a target. 7. You need a strong CEO who believes in brand building, and in you! 8. You need some time. 9. And you need a little luck to get all this to work no matter how brilliant you are. And one last thing. 10. If you are blessed to get 1-9 right, and your business is growing, you need to do it all over again year after year. To keep going up, you need to make the campaign better each year. Being a CMO is hard, but if you find a good one, he or she is invaluable. I worked with some great ones over the years on brands like VW, Titleist, Hershey, Jack Daniel’s, Ocean Spray, Fidelity, Citizens Bank, Huntington Bank, Reese’s and Royal Caribbean. CEOs need great CMOs. Great advertising agencies need great CMOs too. 🙏☘️
CMO tenure: 37 months. (h/t Adweek)
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Partner & Head of Development at Mischief | GQ 20 Most Creative Companies in the World | 5x #1 Agency of the Year | Agency Comms Team & New Biz Team of the Year 22, 24 | Fast Co Most Innovative Agency 22, 23, 24
2023 by the numbers (and so on and so forth) for Mischief @ No Fixed Address: ⚡️ Adweek’s US Agency of the Year ⚡️ Campaign US #1 Agency of the Year (for the second year running) ⚡️ Effie’s Most Effective US Indy Agency ⚡️ Ad Age #3 A-List ⚡️ Fast Company’s Most Innovative Ad Agencies of the Year ⚡️ 16 new brands added without a pitch ⚡️ +250 new biz opportunities (96% decline rate) ⚡️ +50 campaigns launched (around 2,000 total assets globally) ⚡️ 100% client retention ⚡️ 98% staff retention Every year at Mischief is a blink-hard-and-rub-your-peepers kinda year. Year four is already teed up to bring even more heat, which is not hard to believe when you see the weirdly-mega talent we’re home to. ❤️
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In my first episode of #idkwithkay I talk about how advertisers should be advertising to GenZ by bringing back nostalgia and Walmart did that perfectly here. Listen to the full episode now: https://bit.ly/45TW1tL.
This Walmart ad is so fetch. 💖 The campaign was created by a collective of Publicis Groupe agencies including Fallon, Publicis NY, the community, Contender and Digitas North America. https://adweek.it/3Mqw9yP
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I have loved and admired the branding from Southwest Airlines for as long as I can remember, so I can say it was truly an honor today to interview PR Manager for Southwest Airlines Derek K. Hubbard! Find out which leaked Super Bowl ads we thought were best so far 🏈 and so much more great insight for crafting a great story for your brand across all the #digitalmarketing channels! #digitalsummit #marketinginsights #digitalmarketing #marketingevents
It's a huge weekend for marketing and branding (oh and football too!) 🏈 PR Manager for Southwest Airlines, Derek K. Hubbard joins host Danielle Blanchette on this week's spotlight interview to dish on the best leaked Super Bowl commercials 🙌 , the power of UGC for brands of every size, and how he keeps himself and his team in a creative mindset telling the story for one of the nation's most recognizable brands. ✈ 💙 Watch the full interview here: https://lnkd.in/e83sHdBH #digitalsummit #digitalamarketing #marketingevents #storytellingmarketing #brandbuilding #marketingexcellence
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We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brasil
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CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang
Thanks Ad Age we're honored to be in such great company. Suzanne Powers Samantha DiGennaro
New ad agencies are opening rapidly—inside the trend and how they can survive
adage.com
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🚀 Strategic Account Executive growing relationships and revenue • Strategic Accounts • Data & Technology • Market Research • Collaborator • Team Builder
Improving the ad experience through ad innovation! ...and frequency management FYI the Pause Ad is a non-disruptive format that connects your brand directly with audiences during a user-initiated break in the viewing experience.
What gets in the way of the ideal ad experience? Frequency. Hear what top leaders have to say on this topic at #TVNow. Thanks to Publicis Media's Shelby Saville, OMD USA's Kelly Metz, MAGNA Global's Allison Kallish, GroupM's Jessica Brown, FreeWheel's Katy Loria, Havas Media Network's Mike Bregman, Magnite's Sean B., and The Trade Desk's Tim Sims.
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Associate Director, Talent Acquisition at Omnicom Health Group
1moWelcome all to this wonderful team!