⚽️[Sports Biz News]🏴 Premier League first: Liverpool FC and STRAUSS sign official workwear partnership👏
Liverpool FC and STRAUSS have entered a new multi-year global partnership to become the club’s official workwear partner. This marks the Premier League’s first workwear partnership.
Starting from the Reds’ pre-season tour of the USA, the STRAUSS brand will be prominently visible across club channels, branded signage, and high-visibility assets, including pitchside LED screens at Anfield, viewed by over 400 million TV viewers.
Ben Latty, CCO of LFC, stated: “As a family-owned business with hard work and innovation at its core, STRAUSS aligns perfectly with our values as a club. We both take great pride in our heritage, our communities, and teamwork.”
Henning Strauss, CEO of STRAUSS, commented: “Liverpool FC is one of the biggest names in sports, with a fanbase to match. This partnership moves STRAUSS into the Premier League, underscoring our global ambition.”
This partnership is a strategic alliance that will significantly enhance STRAUSS’s brand recognition and market penetration.
Leveraging Liverpool FC’s global brand power and extensive fanbase, STRAUSS will benefit from increased visibility and reach across diverse audiences. The partnership will also enable STRAUSS to strengthen its presence in international markets, especially in the UK and the Americas.
With the collaboration extending to digital channels and social media, STRAUSS will have opportunities to engage with Liverpool FC’s millions of followers. This includes promotional activities, product placements, and exclusive content, showcasing the innovation and quality of STRAUSS workwear.
Moreover, Liverpool FC’s players and staff wearing STRAUSS workwear will further cement the brand’s image of professionalism and performance.
In summary, this partnership represents a perfect synergy between sports and business, offering mutual benefits and growth opportunities. By joining forces, Liverpool FC and STRAUSS are setting a new standard in sports marketing and brand collaboration, potentially influencing future partnerships in the industry.
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3moIt's inspiring to see DSG as an Official Supporter of Team USA for LA28! This partnership reflects a strong commitment to both customers and athletes, creating a unique connection through storytelling and engagement. I can't wait to cheer for Team USA, this year and in LA28 and would love to be part of a company that values such impactful initiatives. Go Team USA!