DICK'S Sporting Goods’ Post

⚽️[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿 Premier League first: Liverpool FC and STRAUSS sign official workwear partnership👏 Liverpool FC and STRAUSS have entered a new multi-year global partnership to become the club’s official workwear partner. This marks the Premier League’s first workwear partnership. Starting from the Reds’ pre-season tour of the USA, the STRAUSS brand will be prominently visible across club channels, branded signage, and high-visibility assets, including pitchside LED screens at Anfield, viewed by over 400 million TV viewers. Ben Latty, CCO of LFC, stated: “As a family-owned business with hard work and innovation at its core, STRAUSS aligns perfectly with our values as a club. We both take great pride in our heritage, our communities, and teamwork.” Henning Strauss, CEO of STRAUSS, commented: “Liverpool FC is one of the biggest names in sports, with a fanbase to match. This partnership moves STRAUSS into the Premier League, underscoring our global ambition.” This partnership is a strategic alliance that will significantly enhance STRAUSS’s brand recognition and market penetration. Leveraging Liverpool FC’s global brand power and extensive fanbase, STRAUSS will benefit from increased visibility and reach across diverse audiences. The partnership will also enable STRAUSS to strengthen its presence in international markets, especially in the UK and the Americas. With the collaboration extending to digital channels and social media, STRAUSS will have opportunities to engage with Liverpool FC’s millions of followers. This includes promotional activities, product placements, and exclusive content, showcasing the innovation and quality of STRAUSS workwear. Moreover, Liverpool FC’s players and staff wearing STRAUSS workwear will further cement the brand’s image of professionalism and performance. In summary, this partnership represents a perfect synergy between sports and business, offering mutual benefits and growth opportunities. By joining forces, Liverpool FC and STRAUSS are setting a new standard in sports marketing and brand collaboration, potentially influencing future partnerships in the industry. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #liverpoolfc #premierleague #strauss #football #footballfans #workwear #england #partnership

Can a partnership still survive once the music stops? Adidas and DFB, the German football association, have parted ways. On paper, this partnership was never destined to end. Two powerhouse German brands, one common goal to promote and sell German football both domestically, and globally. But priorities change. Grassroot development in any sport requires cash. A lot of it. Nike it would appear had deeper pockets. That said, partnerships don’t always breakdown for financial reasons. Sometimes the mutual association survives beyond when time is called. Stella Artois and film. Carling and football. Texaco and Formula One. Fosters and comedy… They survive because the sponsorship or collaboration is executed properly. Creative aligns with the spaces in which the partnership exists. Every tangible touchpoint associated with the partnership exploited, from the packaging to the letterheads. Every eventuality is explored, from pop-up events to tactical PR. The Adidas/DFB partnership was forged in the 1950s. A strong association takes time. But even when priorities change, those nurtured collaborations continue to survive, to the benefit of all involved. Thinking what a collaboration could do for you? Link to chat in the comments… #marketing #partnerships #collaborations #WorsePunOf2024Below

Retail is the most dynamic of all the elements of the marketing mix. It is constantly evolving to provide the customer with unique shopping experiences. This may be the way to SAVE shopping malls and lead to a resurgence of brick and mortar sales! What other retailers will step up and reinvent the shopping experience?

Brands skillfully play the sports sponsorship game to score big on the field of brand positioning. Here's a closer look at the power players: 1. Nike – The heavyweight champ, known for "Just Do It," partners with superstar athletes and top teams. 2. adidas – A major league player in sports apparel, outfitting diverse sports teams and stars. 3. The Coca-Cola Company – A veteran sponsor at Olympics and premier sports events, spreading refreshing cheer. 4. Gatorade bolt – The MVP in sports drinks, always on hand to keep athletes at their peak. 5. Red Bull The daredevil, famous for jaw-dropping stunts and extreme sports sponsorships. 6. PUMA Group – The agile player in soccer, basketball, and track and field, oozing style. 7. Under Armour Armour – The gridiron guru, dominating with performance gear, especially in American football. 8. ROLEX – The official timekeeper at prestigious events like Wimbledon and the Masters golf tournament, ensuring timing perfection. 9.Mercedes-Benz AG – The luxury brand, revving up its image by aligning with Formula 1 and top-tier golf tournaments. These brands don't just play, they dominate. Sports sponsorships connect them with a global fan base, aligning their brand with excellence, teamwork, and unwavering determination. 🏆💪 To all the branding enthusiasts out there, I would greatly appreciate your insights on how brands execute diverse strategies to establish their brand positioning. Your valuable opinions and expertise are welcome! #branding #brandidentity #brandawareness #brandevolution #nike #adidas #cocacola #gatorade #redbull #puma #underarmour #rolex #mercedesbenz

🚀 Soccer kit suppliers for 24/25 : insights and strategies The upcoming season's eagerly awaited list of football kit suppliers is finally out! Let’s dive into the key takeaways and strategies shaping the industry: 1️⃣ Diversification strategies European-based approach: Some brands, like PUMA Group, take a diversified approach. They bet on entire leagues, aiming for broad market coverage. Country-based approach: Others, like Nike, focus on specific clubs. Their strategy revolves around securing high-profile deals with individual teams. 2️⃣ Brand footprint expansion Smaller players are making waves in various leagues. Keep an eye on brands like Castore, Joma Sport, hummel, and Macron—they’re leaving their mark! 3️⃣ The “one and only” strategy Certain brands adopt a “one-team” approach. Examples include New Balance , KELME, Zeus, lotto, Giorgio Armani , Eye, and Sudu. They either focus intensely on one main team or strategically let existing sponsorships expire. This deliberate choice reflects their commitment to specific partnerships and market dominance. Football brands often set trends in sports, leisure, and lifestyle. Stay tuned for exciting developments in the kit supplier landscape! ⚽👕 What do you think? #Football #SportsBusiness #Strategy #MarketTrends #sport #soccer #trend #fashion

The recent announcement of the German national football team ending its 77-year sponsorship with Adidas and switching to Nike in 2027 has sparked widespread discussion in the sports industry. This move signifies a significant shift as Nike secures a seven-year deal as the main supplier for all national football teams. As someone deeply entrenched in the world of sports partnerships, I believe this decision highlights the dynamic nature of sponsorship agreements and the importance of aligning with brands that share similar values and visions. Nike's commitment to supporting grassroots sports and women's football played a pivotal role in securing this partnership, showcasing the value of corporate social responsibility in today's competitive landscape. While Adidas faces a blow with the loss of association with one of the most prestigious national teams in football, Nike's partnership with the German national football team presents an exciting opportunity for both parties. Nike's aim to elevate the German team's global brand and athletes to global heroes aligns perfectly with the team's aspirations for international success. For partnerships in the sports industry, this development underscores the significance of strategic alignment and proactive engagement. As brands seek to expand their reach and influence, collaborating with organisations that share similar values and objectives can lead to mutually beneficial outcomes. It will be fascinating to observe how this partnership unfolds and the impact it has on the global sports landscape. Congratulations to Nike and the German national football team on this exciting new chapter! ⚽️👟 #SportsPartnerships #BrandAlignment #GlobalSports #Nike #GermanFootballTeam

⚽️[Sports Biz News]🏴󠁧󠁢󠁥󠁮󠁧󠁿Maximizing Revenue for England: FA and Fanatics Strengthen Global Partnership 👏 The Football Association (FA) has announced the renewal of its long-term partnership with Fanatics, a global leader in digital sports merchandising. This expanded agreement is set to enhance the retail and eCommerce strategies for England's national teams, focusing on maximizing revenue and deepening fan engagement. Under the new terms, Fanatics will continue to manage the official online England Store and oversee on-site retail at Wembley Stadium during England home games, domestic cup finals, and concerts. Additionally, Fanatics will take on a pivotal role in sourcing new licensees, ensuring that England's merchandise remains top-tier across all categories. This renewal comes after significant growth in merchandise sales for England's Men's and Women's teams, both online and at Wembley Stadium, since the partnership began in 2018. Key milestones, such as record-breaking sales during Euro 2024 and the recent kit launch, have underscored the partnership's success. James Gray, FA’s Commercial Director, highlighted the importance of this partnership for supporting all levels of football in England, from grassroots to professional. Fanatics' International President, Stephen Dowling, expressed his excitement about bringing England fans closer to their teams, particularly following the successes of the past summer. This partnership not only aims for commercial success but also emphasizes sustainability, with Fanatics committed to ethical supply chains and eco-friendly merchandising practices. Through this collaboration, the FA and Fanatics are not only enhancing the fan experience but also contributing to the broader goals of corporate social responsibility and long-term value creation. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising   #england #fanatics #wembley #football #soccerfan #england #merchandising

Sports Direct has launched its summer campaign featuring football stars including Conor Gallagher, Jordan Pickford, Rúben Diasand and Ian Wright ahead of the EUFA European Championship kick-off on Friday (14 June). Read more here. #fashion #fashionnews #retail #retailnews #Euros #Sportsdirect #sports

RedBull to add a third team in 2024 * Bernard Arnault’s family is set to acquire a majority stake in second-tier football club Paris FC, investing alongside Red Bull in a move to diversify into sports. * The Arnault family will initially take a 55% stake through its holding company Agache, before buying out current club chairman Pierre Ferracci’s 30% holding in 2027.  * RedBull will acquire a 15% in Paris FC * Bernard Arnault will commit €200m plus to develop the squad and facilities over the next few years. Arnault Family * The Arnault family owns a 48% stake in LVMH through Agache and controls 64.3% of the voting rights. * Arnault holds an 81% stake in Agache through Pilinvest, a Belgian holding company * LVMH is a luxury goods conglomerate that includes brands like Louis Vuitton, Dior, Tiffany & Co, Tag Heuer, Moet & Chandon & 100% of Dior. * 2007 Arnault jointly owned 10.69% of Carrefour French supermarket retailer with Colony Capital. * Beginning of Oct 24 LVMH signed a 10-year ($100m yr) deal with Formula 1 for $1 billion, replacing Rolex SA. Scope of partnership includes hospitality, bespoke activations, limited edition products, and content creation. * LVMH was a major sponsor of the 2024 Olympic and Paralympic Games held in Paris  * 2022 Arnault put his LVMH ownership under a private holding company equally owned by his five children, which has the power to take control of LVMH RedBull in 2024 Paris FC * October Red Bull to acquire 15% in French Ligue 2 club Paris FC Jurgen Klopp * October 2024 RedBull announced that Jurgen Klopp will become Global Head of Football in January 2025. Omiya Ardija FC * August 2024, Red Bull announced the acquisition of Omiya Ardija, a Japanese J3 team (third division).   * Red Bull acquired 100% ownership of the club from Nippon Telegraph and Telephone East (NTT East). * This was the first time a foreign company undertook sole ownership of a Japanese professional league team Leeds Utd * May 2024 Red Bull purchased a minority stake in Leeds Utd and became their principal shirt sponsor. The RedBull deal is seen as a significant commercial boost for the club. #Multiclubownership #footballbusiness #footballfinance

It’s official: adidas x Prematch 🤝🔥 Today marked a very special day in Prematch’s history as they team up in a strong partnership with adidas. I absolutely LOVE what Lukas Röhle, Fiete Grünter, niklas brackmann supported by all their incredible team have done with this game changing ecosystem for grassroots football, supported by an incredibly strong group of investors including my great friend Ralf Reichert. Grassroots team sports is still unfortunately an underserved market, including in football, which has the largest multi billion community of engaged players & fans in the planet and Prematch has been doing an incredible job to lead the change in Germany today and in the world in the future for sure. Called by many "The Super Platform for Real Football", Prematch is europe's fastest growing team sports platform while is elevating the existing grassroots communities and democratises access to the 360 Digital identity for every recreational football athlete and the respective community and is today used in every German locker room. adidas has been under a large transformation over the last year with new executive Management, new stock market highs, an amazing buzz around Euro 2024 with at the New Jersey design for Germany and now partnering with Prematch to redefine grassroots football and pushing the community and next gen football beyond core markets globally Liga Portugal invited Lukas Röhle for the last TFS 2023 in Porto where Lukas spoke in a super interesting panel with other very interesting disruptive companies in this space like Nordensa® & Tonsser and everyone in the room could see the ambition and the mass opportunity ahead. Hope that we can have a repeat for this year edition 😀 For many years amateur football was treated unfortunately by the industry like an under asset and only a few believed in its real potential. Today finally we can see the world shifting and open its eyes to this incredible ecosystem that is now jump starting. And when we add the organised competition space, the power of co-creation and the capability of innovate the rules, the product, the distribution and personalisation, will be no surprise to anyone that this will be one of the highly priorities for all the world class investment players out there. Actually should be no surprise to say that Prematch is one of the strategic partners of Baller League, the fast growing amateur football league property globally. So if you want to listen and you want to open your eyes to what is fast coming, watch very closely this space. Let’s change the game, together! More to come.