Emer Lawn’s Post

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Managing Director at Starcom Ireland

Always a pleasure to spend a few hours listening to fresh perspectives and watching great work. Thanks to IAPI for a great Media Matters event, and to Andrew Simon of Edelman Canada for the wisdom. Andrew summarised with the following reminders: 💥Embrace the Chaos. (There's opportunity in how we respond) 👍Trust your Instincts. (Make the recommendations we believe in) 💸Be ready with reinforcements. (Invest in paid media to amplify a great idea) ❤ Impact comes from action. (We have the chance to make a real difference...only if we do something) Coupled these with some great case studies (my personal favourite Dove's #KeepTheGrey if in need of some inspiration)...! 👩🦳 The panel discussion featuring Niall Tracey, Kelli O'Keeffe, and Core's Gemma Gilmore was a really important and honest one...about creating the right environment for everyone to build on one another's ideas across agencies...while acknowledging that sometimes the best idea wins. 💡 Great to catch up with so many familiar faces as well. 🤝 Well done Charley Stoney and IAPI - Institute of Advertising Practitioners in Ireland. #AlwaysLearning

Cynthia Baloula

Founder and Managing Director at CB Media & The Video Marketing Academy - Video Production & Digital Marketing

9mo

It sounds like an awesome event, Emer!

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