eTail Connect’s Post

🛒The definition of a category in-store is not the same as the definition of a category online 💻 Having an eCatman strategy can make you a better partner to your retailer and make your products more visible to consumer. Learn how in our webinar… It’s not too late to register for the Stratably webinar today at 12pm EST! #omnichannel #ecommerce #commerce #digitalshelf

🚨 Webinar alert 🚨 As organizations begin to operate in an omnichannel world, category management is no longer just an in-store specialization but one that needs to expand to eCommerce. 💡 On July 17 at 12pm ET, our own Lauren Livak Gilbert will join Russ Dieringer of Stratably to unpack how category managers can apply traditional assortment, pricing and promotions practices to eCommerce, and what they need to do differently. Attendees will learn how to build an eCatman strategy along with the impact it can have on the business. 🔥 Register below ⤵ #digitalshelf #commerce #content #ecommerce #omnichannel #brandstrategy #categorymanagement #retail

As our retail partners continue to invest in their foodservice programs, we've made lots of improvements to our menus, integrations, and automation to support them. For example, we recently rolled out a new category-first menu layout that allows our partners to upload images and customize the branding of their different menu categories to highlight their diverse offerings and give their customers a quick way to explore the offering before diving into specific products. In the coming months, we'll be adding a lot of exciting features and even some new omnichannel capabilities that we can't wait to share! #cstores #omnichannel #digitalcommerce

It’s clear that merging online and in-store marketing campaigns is a game-changer for retailers. 🛍️🛒 A recent discussion with Andrea Edström, Ecommerce Country Manager for the Nordics at Deichmann, confirmed this. According to the data, Deichmann's initial campaigns resulted in a 60% increase in leads, with 70% retention of those generated through gamification 🚀. Many marketers will understand the value of growing high-quality marketing lists for long-term success, and for Deichmann, gamification has become a key strategy for growth. 👞👟👠👡👢 Read more about how gamification and omnichannel strategies in this insightfull conversation with Andrea: https://lnkd.in/dU8h9Zi4 #RetailMarketing #RetailExperiences #InteractiveMarketing #LeadGeneration #DataStrategy #ECommerce #Omnichannel

The omnichannel grocery market is thriving, and there are still huge markets of unfulfilled demand for retailers to step into. However, the industry is facing some critical challenges that are inhibiting brands from reaching their full potential, and we believe it’s vital to see and understand these problems to avoid them in the future. In this presentation, you will find expert insights on the current state of the omnichannel grocery market from our COO Evgeny Chernikov and Enterprise Solutions Director Henlaw Louw. Their combined decades of experience give them a unique perspective into the industry’s current trajectory as well as where it’s headed. Find out how grocery businesses can optimize operations to become true omnichannel staples in their respective geographic markets. #omnichannel #egrocery #ecommerce #personalization

For the perfect omnichannel strategy, a lot of information and questions need to be consolidated and answered. The result of the strategy determination process determines the degree of omnichannelisation from 0% to 100%. The most important strategic points are ✅ What is the company goal for omnichannel? (e.g. more sales, brand development, closer customer contact, ....) ✅ Which products should be sold via omnichannel? ✅ What resources are available to the company? ✅ What legal form should be used to integrate the omnichannel approach into the company? Can you think of any others? Write them in the comments below. 👇 #omnichannel #omnichannelstrategy #customerjourney #commerce #ecommerce

A robust Omnichannel strategy is key to ensuring a consistent brand experience across all touchpoints. From initial interaction to the final purchase, Omnichannel ensures seamless integration across various channels, providing customers with a unified shopping journey. At CG Access Group, we continually identify opportunities to enhance our Omnichannel offerings, ensuring that we better serve our customers with every interaction.  From setting up warehouses to facilitating logistics networks for multiple retail partners, we're here to provide a complete Omnichannel solution tailored to the needs of major retailers! Get in touch with CG Access Group today to learn more about how we can elevate your brands Omnichannel strategy! 🛍️💻📱🌐 #CGAccessGroup #Omnichannel #OmnichannelStrategy #BrandConsistency #UnifiedShopping #CustomerExperience #RetailSolutions

What is the best way to attract clients and use a full-scale approach, guaranteeing the customer will want to buy from you and not anyone else? The answer might be at the tip of your tongue: omnichannel. Yet what is a true OMNICHANNEL EXPERIENCE? In our latest article, we present you our full conceptualization of omnichannel experience: what is it, and why many leaders mistake omnichannel for multichannel? How can you truly personalize your omnichannel approach to drive your revenue? How do leading companies like The Walt Disney Company, Starbucks, and Spotify manage to excel in their omnichannel approach? Learn all this by accessing our article by hitting the link below. https://lnkd.in/dR4jyEen #omnichannel #retail #maket #innovation #industry

From promoting brand loyalty, harnessing data and supporting an effective international expansion, an omnichannel approach is becoming a major power play for retail brands 🛒 And as Ingenuity's Managing Director of Retail Naomi Wright shared, "for a business who doesn't own any stores, Ingenuity is obsessed with omnichannel." We sat down with Ali Jones Chief Customer & Omnichannel Officer, Matalan, Penny Herriman CMO, Pentland Brands and Tom Adams Partner PwC to explore their expert views on how brands can adapt to customer expectations in an omnichannel world 🌎 Click here to watch the full session - https://lnkd.in/d2kaX2bA #Ingenuity #Retail #Omnichannel