ExpertVoice’s Post

Learn how Expert Voice can connect you to authentic customers who want to review your product. Bonus it will also drives sales and brand awareness in your industry. Learn more from the Harris poll study. 

It's no secret some people have outsized influence. I don't think I'll ever get tired of seeing data that supports just how important the role of a credible expert is in the consumer journey. Fun new insights from our collab with The Harris Poll. #consumerinsights #customerreseearch #customerexperience #trustedrecommendations

The Gen Z consumer is thorough in decision-making, consulting many sources before making a product and brand choise and is adpt at navigating multiple channels including social media platforms. #CX https://lnkd.in/dgrqabrC

Curious how Temu and SHEIN are shaking up the eCommerce world? Discover their winning strategies, from super low pricing to gamified shopping and bold influencer marketing. Learn how to: • Leverage discovery-based shopping • Boost loyalty with gamification • Create a buzz with influencer marketing Customize these tactics to fit your brand and audience. And learn which Temu & Shein strategies to avoid. Get you copy of the guide now: https://lnkd.in/gY8ACrj6 #Ecommerce #EnterpriseTech #Influencermarketing 

Unlocking the rich audience can be a game changer for your e-commerce brand! 🚀 Most marketers target people interested in high-value goods, but this alone doesn’t guarantee success. Just because someone is interested in expensive items doesn’t mean they can afford your product. Instead, try this winning audience combo 👇👇👇: 1️⃣ Select “frequent international travelers.” 2️⃣ Narrow down to “people who prefer high-value goods.” This powerful combo targets individuals who not only have the financial capacity but also an interest in premium products. Give it a shot and watch your results soar! If you have any questions, DM us. Don’t forget to follow us for more invaluable tips! 🌟 #ascentmediaagency #ecommerce #socialmediamarketingtips #30daychallenge #ecommercechallenge #ecommercetips #scaleyourbusiness

It's Friday & for some, that means payday followed by some shopping. 🙋🏼♀️ Dive into our free report and uncover the juicy insights you've been craving to spice up your retail strategy as you market to consumers! 🔍 Discover where tech-savvy consumers are scouting for electronics and how fashionistas are excavating the latest trends in apparel! 🤩 Uncover untapped influencer marketing goldmines and ride the wave of "best" product lists and shopping guides! 🛍 Don't miss out on this retail revolution and explore the growth of “best” product lists and shopping guides https://lnkd.in/eXktg6dp

In today's shopping landscape, the sheer abundance of product choices has left shoppers feeling overwhelmed and constantly comparing options online. With concerns over fake reviews and questionable endorsements on the rise, nearly nine in 10 individuals are becoming more selective about the reviews they trust, according to the newly released study by The Harris Poll, conducted on behalf of ExpertVoice. This skepticism has fueled a renewed appreciation for genuine expertise, with a striking 81% expressing doubts about influencers lacking product knowledge. As a result, firsthand experience and knowledge are now highly valued commodities, with 77% of Americans prioritizing expertise for clarity and confidence in their shopping decisions. The study, drawing responses from over 2,000 U.S. adults, shows notable transformations in consumer purchasing behaviors, demonstrating a pronounced surge in the quest for reliable product recommendations, underscoring the pivotal role of credibility when in comes to shopping decisions. ➡  For a deeper dive into the survey findings and to access the full report, go to: https://lnkd.in/eyiw6z5G ➡ See the press release here: https://lnkd.in/eTVZhsRM

Lea Karam: “The increasingly crowded online ecosystem means that now more than ever, brands are struggling to grab attention, drive sales and lock down loyalty. Cracking audience behaviours can provide some much-needed strategic direction — and this starts with marketers embracing adaptability.” With high interest rates and an uncertain economic outlook, it is vital that brands truly understand consumer behaviour. Lea Karam explains how brands can stay on the consumer behavioural pulse in MediaCat Magazine: https://lnkd.in/emk-duUS #behaviour #behaviouralscience #consumerbehaviour #marketing #strategy

🚀 Where Should Your Brand Expand Next? In 2024, expanding your eCommerce brand into new channels is essential for staying competitive and reaching a broader audience. Key opportunities include social commerce platforms, voice commerce, and mobile-first design. Embracing these trends can significantly enhance customer engagement and drive sales. Curious about how to optimize your brand for these new channels? Let's chat and explore the best strategies together! Read the full post below! #eCommerce #BusinessGrowth #DigitalMarketing

Episode one of The Ecomm Insider is live on Ticker. This week I dive into my favourite trends for 2024 and beyond including: ➡️ Hyper-personalisation ➡️ Brand partnerships ➡️ Nano and micro influencer partnerships (or watering your garden as Mike Loder would say) ➡️ EGC and more! Watch ⬇️ and leave me your thoughts - I'd love your opinion on upcoming topics.