GetGo Café + Market’s Post

Every single one of these women is someone you should know. BRAVE COMMERCE Podcast #iwd2024 #iwd24

Please join TPG Partners Barbara Youngs and Deena Pitzele as they discuss the Transformation of Private Brands Thursday April 4th at 1:00pm EST. During this free webinar, hosted by Women Impacting Storebrand Excellence™ (WISE), you will learn: 1. How consumer priorities and behaviors have quickly changed 2. How private brand shoppers strategically navigate the complexities of an unpredictable market 3. What is driving private brands' growth and how retailers are outperforming manufacturers. 4. The value of a strong innovation pipeline 5. Private brands' omnichannel approach and what needs to change   This presentation will discuss what has transformed and how to best future proof private brands.  https://lnkd.in/g9x-XJpX

Dove always strikes an emotional chord, and they do it with such intention. Their new campaign is a perfect example—featuring women over 60 just being their authentic,a beautiful selves. No filters, no fluff—just real people showing us that beauty has no age limit. This is what happens when a brand taps into real emotion and meaningful storytelling—it goes beyond selling a product and starts inspiring us to see beauty in all its forms. When brands connect with us on this level, the impact is lasting. #dovelove #campaign #brand #emotion #storytelling #advertising

People are losing their STANLEY-LOVING minds over this new collab with Starbucks, and it's blowing my mind how easily people can be influenced. As soon as the (very) limited edition pink cup hit store shelves, it was like a scene out of a movie – shoppers were literally battling it out to grab one. It’s genius, really... capitalize on scarcity and exclusivity, creating a frenzy over an otherwise ordinary item. It’s the exact same cup as the other Stanleys, but since it’s super rare, people want to have it. THEY NEED TO HAVE IT. You see because owning a Stanley is about more than having another cup that keeps your drinks cold for days. If it was about having cold water, we have many options for that. The Stanley is about the status. But, it wasn’t always like this. Stanley has been around for years- 110 to be exact. Before we all started carrying these things around like the latest accessory, the only people who carried a Stanley, were... WORKING MEN! Yep, it was originally targeted toward construction workers, hikers, etc. Not really the status symbol type. All that changed when a popular women’s blogging team got their hands on it. After that, women everywhere had to get one! Stanley went viral, showing you that when you target the right audience, and use the power of influence, you get... hoards of enthusiastic fans, ready to do almost anything for a simple product. Women body-checking each other, camping outside stores... just to get their hands on a cup. Cuz let’s not forget what this really is here... a cup. Not really any different from many cups I’ve seen. And it was never really about the cup. It was about the status. Change my mind. #stanleycup #viralpost #influencermarketing #consumermarketing #onlineshopping #starbucks #news https://lnkd.in/gJbnRi3b

I recommend downloading the article and reading the story behind these powerful women leaders. So inspirational.

💡Buying Power, Visibility, and Collaborative Advantage Reflecting on insights from an inspiring fireside chat with the remarkable Edwina Dunn OBE, co-founder of dunnhumby, a global leader in customer data science and the genius behind Tesco's Clubcard launch, my three key takeaways: 1️⃣ Women drive 70-80% of all consumer purchasing through buying power: This isn't just about women participating in the decision-making process; they often are the decision-making unit and shape consumer trends and propel economic growth. Understanding this buying power is crucial for any business looking to thrive in today's marketplace. 2️⃣ You can't be what you can't see: The emphasis on the crucial role of representation and visibility, particularly for women in leadership, resonates deeply. It's not just about breaking barriers; it's about paving the way for future generations. 3️⃣ The power of two in leveraging collaborative advantage: Insights on the transformative potential of collaboration and partnership highlight the path to unparalleled success. Whether it's synergistic co-founder dynamics or strategic alliances, harnessing complementary strengths fuels innovation and competitiveness. Together, we can drive change. #LeadWithInclusion #CollaborativeAdvantage #Innovation

Hey Network - are you interested in or responsible for private brands businesses? Check out the webinar that The Partnering Group is facilitating on the Transformation of Private Brands on 4/4 at 1:00pm EST!

🌟 Happening Today! 🌟 Don’t miss out on this webinar on "The Transformation of Retail and Consumer Goods", taking place TODAY, April 4th! With The Partnering Group's Barbara Youngs & Deena Pitzele, this session is set to explore the dynamic changes sweeping through the retail and consumer goods industries. 🚀 What to Expect? In-depth discussions on the latest industry trends Innovative strategies to harness digital transformation. Inspirational success stories from the frontlines of change This is your chance to gain invaluable insights and connect with industry experts—all from the comfort of your home or office. Whether you're deep in the trenches of retail and consumer goods or keen to learn about the sector's future, today’s webinar is tailored for you. ✨ Act now! Secure your spot and join us for an engaging discussion on shaping the future of retail and consumer goods. #RetailTransformation #ConsumerGoods #DigitalInnovation #WebinarToday

Step by step the right direction!!

e.l.f. Cosmetics has launched an eye-catching campaign highlighting a startling statistic: there are more men named Richard, Rich, Rick, or Dick on corporate boards than a significant number of minority groups. e.l.f. Cosmetics, however, stands out as one of only four U.S. publicly traded companies with a board that's two-thirds women and one-third diverse. Huge ads around Wall Street, including the Fulton Street station, feature the provocative slogan, “It’s ok to be a Dick. But America’s Boardrooms need more of everyone else.” The campaign has sparked excitement across e.l.f.'s social channels, with followers praising its boldness and commitment to diversity. It's a powerful reminder of the importance of diversity and representation in corporate leadership. As one Instagram follower put it, “The approach. The tenacity. The accuracy. 🔥🔥🔥🔥.” For brands, this should be another great example of how genuine diversity initiatives resonate deeply with consumers, and taking a stand can lead to significant brand loyalty and admiration. #DiversityInLeadership #CorporateDiversity #ELFCosmetics #BoldCampaign #InclusionMatters