Good Ads Matter’s Post

Now THIS is how you destroy your competition with one simple ad! These ads are brilliant because there’s a subtlety to them, there’s a mystery and there’s the suspend- you know what’s coming but you’re awaiting the reveal. Just to put it out there, I would never buy this car regardless of the ad- so it had zero affect on me and probably does you too. But with big brands, the ads often turn into jabs at one another because of their big budgets, whether through commercials or billboards. I still would urge the vast majority of brands to create content that is engaging and has potential to go viral- check out my 5 Systems of Winning Content- it’s FREE- link in bio, and start creating your own masterpieces! #carad #viralvideos #advertisingcampaign

What if that statistic was someone you loved? #GoodAdsMatter In the gripping road safety ad titled “There's No One Someone Won't Miss,” the Victorian Government's Traffic Accident Commission confronts us with a stark truth: 249 lives were lost on the roads in 2014, each leaving a void in their loved ones. one's hearts. This powerful campaign features Francisco, a man faced with the heartbreaking reality of these numbers, and it drives home the message of shared responsibility in road safety. As we watch him confront his painful realization, we are urged to reflect on our own habits and choices behind the wheel. With Australia still grappling with road accident rates, this ad serves as a poignant reminder of what's at stake. Are we willing to change our driving habits before it's too late? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟳𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: Australia Year: 2015 Brand: Transport Accident Commission (TAC) Agency: Clemenger BBDO Brisbane/ Proximity Executive Creative Director: Ant Keogh Creative Director: Stephen de Wolf Copywriter: Jim Robbins Art Director: Luke Thompson Planner: Matt Pearce Senior Agency Producer Digital: Ben C. Agency Producer: Emma Williamson Group Account Director: Naomi Gorringe Account Director: Kate Joiner Account Management: Lee Simpson Senior Account Manager: Jarrick Lay Director of Design: Jake Turnbull Director: Jonathan Kneebone / The Glue Society Producer: Helen Morahan DOP: Ryley Brown Editor: Michael J. Lutman Flame Artist: Eugene Richards Music Composer/Arranger: Rob Law Post Production Company: The Butchery and The Refinery Sound Designer/Engineer: Paul Le Couteur Sound House: Flagstaff Studios 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Innovation #Creativity #DigitalMarketing #Inspiration #Advertising #Branding #PurposeStudios #PursuePurpose

Here's a tip: Use brand repetition in DRTV. Smaller brands with smaller budgets need to make sure they use their brand wisely in their TV ads. Along with your CTA it’s your secret weapon. At ABF Pictures we use the 6 to 8 rule. If you say it 6 to 8 times it will stick, guaranteed! You might not always have the budget for TV ad frequency, so make every 30 sec spot count. (If you can’t hit six times don’t panic - just use it as much as you can without sounding silly). Use graphics and onscreen branding to assist. It’s a technique we love at ABF Pictures. I love it when ABF Pictures work with a brand that allow us to use the brand name within the TV creative. Like this ad below for Goodtogo Travel Insurance. It’s simple copy that makes sense and I’m pleased to say that early results for this campaign have been strong, with the brand seeing those all important spikes in response. Another win for ABF Pictures! 💪🏻 The ABF Pictures team did a lovely job on this campaign. If you would like to know more about objective focused, responsive TV advertising then I would give ABF Pictures a shout! You can see the ad for Goodtogo on UK TV screens right now 📺 #tvadvertising #videoproduction #videomarketing #tvcommercials

Appreciation Post for Meaningful Ads! (Part-16) This advertisement is by a new brand, “Pawfectly Made” that makes pet food. How to disrupt a category when incumbents are strong, and you still want to drive awareness with limited budgets? You put in the work of understanding your target audience and consumption TG. It’s a rare occurrence of it happening flawlessly in one film. This campaign is a masterclass in setting the importance of how “Basics Always Win” For me, the key highlights were: 1. Insight: The campaign insight, “Pets crave love, not food” is simple and powerful. It rings true with the pet parents. I can tell, as I am one and have friends who agree with me 😊 2. Long-Form Storytelling: We have always heard the debate about short vs. Long-form because of reduced attention spans. But sometimes a message should be ‘Long and not Short’ to be heard and convert consumers. 3. Cast and Work on Characters: I don’t mention this point enough. But an idea alone doesn’t make a great ad film, it’s the cast and working on giving life to characters that make it whole. Congratulations to the creative and brand team for bringing this alive :) #NewCampaign #Pets #advertising

Humour in marketing is making a come-back this year and I'm very excited 🍿 As Andrew Roberston of BBDO Worldwide so brilliantly put it: “If brands are truly looking to make the world a better place, we could do a lot worse than make people laugh.” Why now? 😴 We have 'purpose fatigue' and are craving some levity 🏆 Cannes Lions have introduced a 'humour' category for 2024 👼 Pampers' 'Poonami' ad was found to be the best cinema ad of November ✅ 91% of respondents favoured brands that included humour in their promotional content (Oracle) 🎉 AdWeek's top 20 ads of 2023 contained fewer sentimental ads, and more intentionally funny ones 🤩 Humour leads to recommendation: 80% say they’re more likely to recommend a funny brand The decline of humour in advertising has been in response to - even necessitated by - world events like Covid-19, the cost of living crisis and political and social tensions, and recently we've hit 'peak purpose'. In short, we don't need anything else making us cry right now, especially not an advert for toothpaste. But how? It's tricky for brands to navigate humour with that backdrop: no one wants to be called tone-deaf, out of touch, unfunny... Or cringey. There's no one-size-fits-all for humour, but these feel like good starting points: 🙌 Know who YOU are, as a brand. A weak sense of self = lack of clarity and confidence in your messaging 👀 Know your audience: the humour will come from this knowledge, like a human truth or a ridiculously specific pain point they have 🎯 Before the campaign goes live, make sure you've tested it against lots of diverse viewpoints (to avoid a 'How did THAT get signed off' moment) There is lots of data out there about how humour helps brands be more memorable, distinctive and effective. And, as marketers, it's such a brilliant, stretchy and enjoyable challenge to work on. So, there are plenty of benefits to getting it right. I can't wait to see what brands come up with this year. #brandmarketing #pragency #creativecampaigns #digitalpr #brandbuilding #digitaladvertising Sources: After decades of consistent decline. humor in advertising is roaring back in 2024 via The Drum https://lnkd.in/ebhXMQEr Creative trends 2024: humour and creators will lead the way via Adweek https://lnkd.in/eZpb68fX The humor and empathy behind Pampers' cinema ad effectiveness via Marketing Week https://lnkd.in/eHbSpDhZ Humour and emotion revive creative advertising via Digital Marketing News https://lnkd.in/eKK5Em6T British Gas: 'People want positivity and humour in advertising' via Campaign Magazine UK Brands need to marry humour and purpose via WARC https://lnkd.in/eEGV7pdq

Ever since I first watched this ad, I've been intrigued by what makes it so effective. Finally, last week, I committed to a deep dive, and here are the key factors that propelled this video to insane levels of popularity. #advertising #creativedirector #contentmanager #cocacola #ritushinde

Unlocking member stories, one ad at a time! Explore how HCF Australia and Clemenger BBDO are reshaping advertising with authenticity and inclusivity. read more: https://lnkd.in/g6GJNh68 Tatiana Papavero | Tristan Graham #HCFAustralia #ValueAds #MarketingCampaign #Australia #Innovation #MarketingTechnology #adtechtoday

A DRINKABLE AD! Have you ever heard of a drinkable ad, you might not have heard of it but, McDonalds have already done. They has once again successfully used their advertising & Marketing intelligence and turned it into an innovative yet entertaining ad, where they have collaborated with the blockbuster movie SHAZAM! To know more about this please connect with us at @thirdeyeblindproduction #cocacola #cocacolamarketing #marketing #advertising #interactivemarketing #creativemarketing

 In 2012, Coca-Cola made waves in the marketing world by boldly mentioning their competitors in their advertising! This daring move broke the unspoken rule in the industry, redefining brand rivalry and setting a new standard for marketing strategies. *Copyright: Alvise Avati 2012 #DigikoreDigital #marketingcampaigns #casestudy #cocacola #cocacolad #admarketing #adcommercial

Not many companies know this. How do you create irresistible ads that evoke the emotions of people? In the world we live in, attention is fleeting. You only have 8 seconds to grab the attention of your prospect and get them continue the ads. I have watched many great commercials that made me laugh, sad, excited, and the ones that I couldn't help but shudder. One of the brands that create irresistible ads is Coca-Cola. In 2016, Coca-Cola released an ad tagged Brotherly Love. Watching this ad stirred my emotions because I could understand the bond between the two brothers. The part where the older brother stood up against the bullies stood out for me. The theme song 'Hey Brother' kept ringing in my head until it became my anthem. If I could vividly remember this ad, it means Coca-Cola understands the importance of storytelling. Brands that infuse stories into their ads understand the psychology of human emotions. People want what they can relate with, and stories are the easiest way to grant them their wish. If you are looking for a way to sell your brand, incorporate stories in your ads. Let people understand what your brand is about and how it can help them. Storytelling is vital for every business. PS: Have you watched an ad you can't forget? What made it unique? #30dayslinkedintourwithtomide #storytelling #storytellingforbusiness #businesswriting