The countdown is on! Next week we'll be at MAD//FEST LONDON for the very first time co-hosting the dentsu agency lounge with our sister brands ✨ #dentsuatMADFest
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Business Strategy and Creative Branding: Bringing The Best of Humanity Forward for the global Fortune 500.
Long-term brands and agency relationships WORK BETTER.
Tick follows tock follows tick follows tock... 🏄♂️ There aren’t may 20+ year client/agency relationships left in advertising so here’s a celebration of the work produced through the partnership of Guinness and AMV BBDO. 🍺 "The relationship has lasted this long because, despite the inevitable highs and lows of 26 years, there is such a deep shared passion, commitment, and love for Guinness across the board." Michael Pring, deputy chairman of AMV BBDO An expert on drinking the brand, Creative Salon Worldwide's Jeremy Lee has taken a look back at some of the extraordinary ad campaigns from Greatest Ad Ever™ “Surfer” to “Welcome Back” - the journey is an impressive one. And it’s all still brilliant. Thanks to Grainne Wafer for offering her thoughts on why this relationship has proven so successful over the decades too. 🤲 I'll include a link to the piece in the comments below 👇 and here's my own personal favourite from the pantheon of ads highlighted too. #Guinness #Diageo #advertising #agencyclient #partnership #brandmarketing
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When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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THE ROAD TO CANNES 2025 While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us. Erase Valentine’s Day- Mondelēz International x Ogilvy While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction. And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day. Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi. Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole. With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing. A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow. Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀 Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day. Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.
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Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation
About last night... We’re on a high after watching the Dentsu Creative Canada team take home a Gold Media Lion for “The Inflation Cookbook”. Congratulations again to everybody behind this well-deserved win! 🔗 Click here to unpack the work: https://lnkd.in/eVzD2f7c Cannes Lions International Festival of Creativity dentsu Jordan Doucette Stephen Kiely, Rafik Belmesk, Yasuharu Sasaki Jayme Blasko Paola Motka #CannesLions2024
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As we come towards the end of our most successful Olympics ever (how good!), I've found myself wondering why some of Australia's biggest advertisers have chosen to irritate us with a single ad creative on frequency of what must be getting towards an average of well over 100. Notwithstanding the latest data from Kantar, System1 and Analytic Partners tells us that ad wearout doesn't exist, surely these brands would better serve their audience (and themselves) by building on their narratives with multiple creatives or at least a few cuts of the same. Advertising is a value exchange and to endear your audience and build brand equity you need to give something back - be it goosebumps, a laugh or just entertainment. I'm talking to Qantas, Woolies and NRMA here. All great creatives, but surely no longer adding marginal utility (or the intended tears) for these brands with what will no doubt be many more incremental exposures over the next few days. Hats off to Telstra here who probably invested a little more in creative to entertain the audience with multiple executions over the Games. I'm still not bored of their ads.
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A Managing Director, leading & creating event & digital media solutions with an outstanding team of experts who specialise in Live and Digital media communications.
Do you need to create something special? This is how you do it in three easy steps: 1. Contact the Mediamaker Events team and get creative 2. Let the Mediamaker Events team acquire the best venue options 3. Work with the Mediamaker Production team to create your best event 'ever' How hard can it be ? Let's make something special together! Contact us at hello@mediamaker.co.uk where you're in the best hands. #weloveawards #wearemediamaker
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Viva la vulva! To mark 10 years of Essity and AMV BBDO, I asked top creatives to share their favorite ads from the partnership and explain why. “What looking at all this work confirms is how tantalizing our job is. It just takes one idea. One idea is to unlock an account and change the fortunes of both clients and agencies. One tiny spark. Land this and it breeds confidence in the agency/client team, unlocks more great thinking and allows the agency to go from strength to strength creatively." Thanks to Quiet Storm Agency's Trevor Robinson OBE, Wonderhood Studios' Aidan McClure, Accenture Song's Vix Jagger, FCB London's Owen Lee and Hijinks Tamryn Kerr for their picks. Read what they had to say on The Drum: https://lnkd.in/en6b-ARz Which ad is your fav?
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2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world. The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50. Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible. BBDO Worldwide #IMPACTBBDO #WARC #BBDO
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Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger
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Every creative should have the opportunity to work at least once with a client as good as Ricardo Malaquias. Learn more about Ricardo in this fine LBBonline - Little Black Book interview.
Betclic Group's campaign and creative manager Ricardo Malaquias and new Pro User tells LBB's Hannah Baines about lessons learned and the projects he's proudest of after working across three different markets. 🔗Read here: https://hubs.la/Q02KzdQD0
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