Business Development, Marketing, Project and Product Management - Focused On Food And Agriculture
Restorative is a great marketing word since regenerative tends to suffer from the same misunderstanding or interpretation as sustainable. You end up having to define during the sale process, which can be cumbersome. Restoration covers a lot of those terms. There is such an important need for proper positioning and messaging of these practices so that they are meaningful to our consumers. #chicken #meatindustry #regenerativeagriculture Shelley Seed Mike Kotelko Larry Dalton Shiana Younger Understanding Ag, LLC - Experts in Regenerative Ag Regenerative Agriculture Venture Programme #regenerativeleadership #sustainability Kipster Sandra Vijn
With consumer interest in regenerative agriculture greatly increasing, farmers are wondering where the bridge lies that connects those consumers to the producer and more importantly, how can the farmer be compensated for management practices that regenerate soil health and biodiversity? Vital Farms recently released an organic egg marketed as "Restorative" with a price point of $10.99 per dozen. The product is certified Regenified, a certifying body co-founded by Gabe Brown. Shortly after it's launch, the product climbed to the top ten SKUS at Whole Foods Market, despite having a much higher price tag than it's competitors. Read the full article to learn more about consumer interest in regenerative agriculture https://lnkd.in/gFPdZuNe
