Grzegorz (Greg) Kalucki’s Post

In the realm of consumer goods, a paradigm shift is unfolding. The second-hand market is not just growing; it's thriving with purpose and potential. 📈 Our latest piece, by the always insightful Gosia Radkiewicz and Anna Rejkowicz, explores the ascendancy of pre-owned fashion and technology in Europe, underscored by a commitment to sustainability and budgetary balance. ⚖️ Discover how leading brands are embracing this change, positioning themselves at the forefront of a retail revolution.     Join the conversation on sustainable consumerism. Let us know what you think. ⬇ #noaignite #ecommerce #trends Access the full article here: https://lnkd.in/db54ueHU

“We’re all in an industry which has spiraled out of control. Overproduction is up to 40% in fashion. It means that almost half the pieces we produce don’t end up in the hands of consumers.” That was the opening line of Konrad Olsson founder of Scandinavian MIND, yesterday at Retail Talks, Sustainability and Profit at Epicenter Store. But there is hope. If we work with technology we can achieve sustainability and full circularity. Sharing the main insights I wrote down from the different speakers: 👩💻 E-commerce was supposed to be a more sustainable way of selling but ultimately it is not, it increases over production and shipping and returns have a huge impact on the environment. The issue is that most brands who want to become sustainable are not tech-educated and you need technology to achieve sustainability. “What brands really need now is not only a Sustainability Officer but a good CTO”. So on point again Konrad. 💰 The only way to get a project about sustainability implemented is to show how it drives financial value to the CFO said Natasha Franck, CEO at EON. With their “digital twins” (or what most commonly called a Digital Product Passport) EON help brands control their resale channels. Ultimately it increases the product lifetime value by selling it multiple times. 🌿 Digital product passports are an opportunity for the consumer to take full ownership and responsibility of the product, to truly care about the product. Malva Carlsson at Houdini Sportswear looks at nature as a blueprint. “Nothing becomes waste” and so should it be for fashion as an industry. 🏃♀️ We are front-runners here in Sweden when it comes to sustainable practices in fashion and we should keep inspiring other markets. I was glad to hear Helena Waker share that when she was in Paris last week at a big fashion fair a lot of french brands were inspired and looking up to Swedish fashion. It’s happening here and we can be proud of that. 🛍 The most important reason why Shein is so successful is because they are extremely close to the trends. Customers want to come back to the website because there is always something new. Only resale can compete with that. By being very strong on data, knowing what customers are looking for, what’s trending you can restock unique items of the same category and drive traffic. That’s one of the reason behind the success of ARKIVET Second Hand as Martin Hallander was sharing on stage. Thank you Coco Jacoel for setting up such a great line up of speakers and content. My take is that indeed, it has all spiraled out of control but there is hope. Technology will help us get but tech awareness and adoption need to increase dramatically in coming years in the fashion industry. 👉 If you’re a fashion brand and you want to start implementing a more sustainable way to handle online returns with technology, I’ll be happy to chat.

The fashion industry landscape is evolving rapidly, and those who harness technology to reshape their supply chains and adapt will lead the way. By leveraging data insights to produce what consumers truly desire in smaller quantities and at faster speeds for swift delivery, brands can, not only reduce inventory waste but also pave the path towards sustainability and longevity. While this model has been utilised for fast fashion, there's a compelling opportunity to pivot towards sustainable practices instead. https://lnkd.in/dfazMYpk #BusinessofFashion #Fashionaihub #AIforFashion #AI4Fashion #AIforBusinessValue #AIforFashionSustainability

The fashion industry is undergoing a seismic shift, driven by a surge in the second-hand market. This isn't just a fad; it's a conscious move towards a more sustainable future. Let's explore why: 🛒 Consumer Shift: Data speaks volumes. eBay's 2024 Recommerce Report shows 59% of global consumers have purchased second-hand in the past year, with 70% planning to do so again. 🛒 Gen Z Leads the Charge: This eco-conscious movement is particularly strong among Gen Z. A whopping 83% are open to second-hand fashion, positioning them as future drivers of the market. 🌏 Environmental Benefits: Second-hand fashion is a win for the planet: ▶▶ Combating Textile Waste: Landfills are overflowing with clothes. Second-hand shopping extends the life of garments, diverting them from landfills. ▶▶ Reduced Environmental Footprint: Clothing production is resource-intensive. Second-hand options cut down on water usage, energy consumption, and pollution associated with new clothing. 🌏 Beyond the Basics: Sustainability requires a holistic approach: ▶▶ Quality Over Quantity: While extending product life is key, second-hand shopping shouldn't fuel overconsumption. Prioritize quality pieces that align with your needs. 🌏 Brands Embrace Change: ▶▶ Partnerships: Major brands are taking note. Initiatives like Torrid's "Clean Out" program with thredUP offer convenient resale options. ▶▶ Sustainable Business Models: Integrating sustainability into core business models is a growing trend, demonstrating the industry's commitment to change. 🌏 Building a Sustainable Future: ▶▶ Curated Collections: Brands must offer high-quality, ethically sourced second-hand pieces. ▶▶ Influencer Collaboration: Working with sustainability-focused influencers can further empower consumers to make conscious choices. The second-hand revolution is here to stay. By embracing this movement, we can foster a culture of conscious consumerism and create a more sustainable future for fashion. Let's extend the life cycle of clothing, minimize our environmental impact, and all while looking stylish! #Sustainability #SecondHandMarket #CircularEconomy #EcoFriendly #SustainableFashion #Recommerce #GreenLiving #EcoConscious #SustainableLifestyle

The fashion industry is undergoing a seismic shift, driven by a surge in the second-hand market. This isn't just a fad; it's a conscious move towards a more sustainable future. Let's explore why: 🛒 Consumer Shift: Data speaks volumes. eBay's 2024 Recommerce Report shows 59% of global consumers have purchased second-hand in the past year, with 70% planning to do so again. 🛒 Gen Z Leads the Charge: This eco-conscious movement is particularly strong among Gen Z. A whopping 83% are open to second-hand fashion, positioning them as future drivers of the market. 🌏 Environmental Benefits: Second-hand fashion is a win for the planet: ▶▶ Combating Textile Waste: Landfills are overflowing with clothes. Second-hand shopping extends the life of garments, diverting them from landfills. ▶▶ Reduced Environmental Footprint: Clothing production is resource-intensive. Second-hand options cut down on water usage, energy consumption, and pollution associated with new clothing. 🌏 Beyond the Basics: Sustainability requires a holistic approach: ▶▶ Quality Over Quantity: While extending product life is key, second-hand shopping shouldn't fuel overconsumption. Prioritize quality pieces that align with your needs. 🌏 Brands Embrace Change: ▶▶ Partnerships: Major brands are taking note. Initiatives like Torrid's "Clean Out" program with thredUP offer convenient resale options. ▶▶ Sustainable Business Models: Integrating sustainability into core business models is a growing trend, demonstrating the industry's commitment to change. 🌏 Building a Sustainable Future: ▶▶ Curated Collections: Brands must offer high-quality, ethically sourced second-hand pieces. ▶▶ Influencer Collaboration: Working with sustainability-focused influencers can further empower consumers to make conscious choices. The second-hand revolution is here to stay. By embracing this movement, we can foster a culture of conscious consumerism and create a more sustainable future for fashion. Let's extend the life cycle of clothing, minimize our environmental impact, and all while looking stylish! #Sustainability #SecondHandMarket #CircularEconomy #EcoFriendly #SustainableFashion #Recommerce #GreenLiving #EcoConscious #SustainableLifestyle

There’s a storm brewing in fashion retail, and it's called oversupply. Up to 40% of fashion products go unsold each year, contributing to 60 billion garments wasted. Our latest blog delves deep into this issue and explores solutions with insights from industry experts. Read now: https://hubs.ly/Q02lD7N80 Featuring insights from: 🌟 Dave Rolleston, Founder & CEO, The Charity Hub 🌎 Lucy M., Head of Client Services at By Association Only - Shopify Plus Agency 🍃 Daniel Parekh-Hill, CEO at Flare 🛍 👋 Tom Locke, Founder, Noughts & Ones - Shopify Agency Discover how technology can minimize overproduction and reduce environmental impact, and learn how e-commerce agencies can promote sustainable practices. Plus, find out how fashion brands are striking a balance between consumer expectations and sustainability. Join the conversation and take action towards a more sustainable fashion industry! 👚

🌍Interested in Sustainable Fashion or Circular Tech? Join our upcoming webinar: "Exploring The Emergence Of Recommerce In Fashion" - And dive into the transformative power of re-commerce within the fast-paced world of fashion. The resale and e-commerce sector is not just about financial benefits; it's about shaping a new approach to fashion that values reusing and maximising the lifecycle of garments. This shift could be crucial as the sector grows three times faster than the overall fashion market, with the potential to reshape consumer behaviour and the entire industry landscape. 💡 Webinar Highlights: Hear firsthand in a roundtable discussion from industry trailblazers like: • Joe Metcalfe, Founder, Thrift+ → The pre-loved marketplace on a mission to end fashion waste • Maria Sofia Gazzotti, Chief Commercial Officer, Reflaunt → Technology company that brings Resale-as-a-Service to fashion brands and multi-brand retailers. • Charlotte Morley, Founder, thelittleloop → Closed-loop rental marketplace bringing brands direct to consumers via our cutting-edge circular retail model. Engage directly with our experts in a lively discussion about the future of re-commerce. Connect with peers and leaders deeply embedded in the circular economy. 🔗 Reserve your seat now and join us as we explore re-commerce in fashion. Whether you're a founder, a tech innovator, or a business leader, this webinar offers crucial insights into leveraging re-commerce for circular growth. 👉https://lnkd.in/eT7sus_Z #Recommerce #SustainableFashion #CircularTech

Mission? Drive meaningful impact! As I wrap up the year, I've been deep in a Circularity case study for Flippa K, collaborating with an amazing team of creatives and strategists. Looking ahead to 2024, my journey continues: merging sustainability, creativity, and business growth. Mission? Drive meaningful impact, navigate challenges, and redefine the landscape, especially for the fashion industry and clients within! ♻️ During this study, several key themes emerged, including reshaping overstock, redefining rental fashion, and introducing impactful initiatives that steer structural and behavioral change. We've also explored benchmark tools, crafted local ecosystems, and breaking norms through innovative partnerships—all aiming for circular change. Special thanks team (Caroline, Carl, Peter, Johan & Paso)! 🙌 Speaking of sustainable actions. As I dive into the State of Fashion 2024 Report on this final day of the year, I'm sum up some learnings.: 🌍 In the coming year, a challenge for fashion executives will be striking a balance between sustainability and branding. (71% of fashion executives plan to increase brand marketing spend in 2024) 🌍 Additionally, 87% foresee sustainability regulations significantly impacting businesses, placing it high on the C-suite agenda. 💶 The industry's focus on growth centers on strategic sales, favoring price and promotion alterations over volume increases. Notably, over half of the industry intends to raise prices according to recent surveys. 🎽 Moreover, expect opportunities within segments like sportswear and outdoor wear, driven by government initiatives and changing consumer preferences toward well-being. Meaning, “Gorpcore” is likely to accelerate. 🥇 Consumers are seeking value, leading to increased interest in pieces that maintain or appreciate in value over time. 🤳 Authenticity and relatability are becoming pivotal, influencing the rise of less-polished influencers in line with transparency. ✏ However, 2024, it's not about generating endless content but crafting storytelling that amplifies a brand's clear personality! Here's to a purposeful and insightful 2024! ⭐ Report by The Business of Fashion & McKinsey & Company #sustainability #sustainablefashion #circularfashion #circularity

Want to hear your opinion: Dear all, I would like you to express your opinion on sustainable fashion. Lately, too many brands have entered the fast-fashion business model market, and now, the world is trying to fight towards a greener, more sustainable world for us all. Trying to make the best use of the tools we already have. Let´s take a look at one of the most successful fast fashion company: Whenever I go, I see this company in particular occurring all the time: TEMU No matter the site I visit, no matter the platform I am on, no matter the device I am on – their adverts are just everywhere..okay, very good marketing team (needless to point out! - really talented people there, or AI? 😀)  The “history” of the company goes back as far as September 2022, when it first launched in the US; after a big success, it has emerged in 49 other countries!! It is owned by PDD Holdings (also holds Pinduoduo). There is no transparency; it is like a lion that has appeared and is rapidly taking a bigger and bigger share of the online apparel market. 👗 I would lie telling you that I have not tried to make a purchase from Temu. I did! And the quality? Exactly as the price tells! Therefore, I am wondering if sustainability in clothing even matters to you as a consumer. Or do you buy fast fashion because it is just cheap and it is only clothes, or do the brands offer just nice clothing that does the work, so you buy it because it is nice and just wanna be trendy? What would you personally convince you to purchase sustainable fashion? Would it be all a matter of price?  #sustainableliving #sustainablefashion

Earth Day! 🌎 How can dropshipping, marketplace models, and ethical practices help your fashion brand make a positive impact on the planet while staying on-trend? Read our latest blog to learn more 👉 https://lnkd.in/dtwk3ayN #earthday #sustainablefashion #dropshipping #marketplaces #ethicalfashion #retail #retailtechnology #fashion #sustainability