Mission? Drive meaningful impact!
As I wrap up the year, I've been deep in a Circularity case study for Flippa K, collaborating with an amazing team of creatives and strategists. Looking ahead to 2024, my journey continues: merging sustainability, creativity, and business growth. Mission? Drive meaningful impact, navigate challenges, and redefine the landscape, especially for the fashion industry and clients within!
♻️ During this study, several key themes emerged, including reshaping overstock, redefining rental fashion, and introducing impactful initiatives that steer structural and behavioral change. We've also explored benchmark tools, crafted local ecosystems, and breaking norms through innovative partnerships—all aiming for circular change.
Special thanks team (Caroline, Carl, Peter, Johan & Paso)! 🙌
Speaking of sustainable actions. As I dive into the State of Fashion 2024 Report on this final day of the year, I'm sum up some learnings.:
🌍 In the coming year, a challenge for fashion executives will be striking a balance between sustainability and branding. (71% of fashion executives plan to increase brand marketing spend in 2024)
🌍 Additionally, 87% foresee sustainability regulations significantly impacting businesses, placing it high on the C-suite agenda.
💶 The industry's focus on growth centers on strategic sales, favoring price and promotion alterations over volume increases. Notably, over half of the industry intends to raise prices according to recent surveys.
🎽 Moreover, expect opportunities within segments like sportswear and outdoor wear, driven by government initiatives and changing consumer preferences toward well-being. Meaning, “Gorpcore” is likely to accelerate.
🥇 Consumers are seeking value, leading to increased interest in pieces that maintain or appreciate in value over time.
🤳 Authenticity and relatability are becoming pivotal, influencing the rise of less-polished influencers in line with transparency.
✏ However, 2024, it's not about generating endless content but crafting storytelling that amplifies a brand's clear personality!
Here's to a purposeful and insightful 2024! ⭐
Report by The Business of Fashion & McKinsey & Company #sustainability #sustainablefashion #circularfashion #circularity
PMO at Alior Bank
9mo„Sustainability is here to stay”💚love it:)