Ketchum’s Post

#WorldPRDay. To honor the PR professionals, our council president throws light on how PR professionals can navigate their work in this age of instantaneous social media amplification and anticipate potential crises, develop robust response plans, and vigilantly monitor online conversations. Read more to understand how one can embrace technology, innovation and strategic foresight will enable them to shape narratives, build connections, and drive impactful outcomes. https://bit.ly/RTViews1098

I think there would be more than a few people in my network that would be interested to see this 2024 globals comms report from Cision! 📱 How comms teams are shifting their social media strategies  💵 Current state of paid, owned, earned and shared media strategies 📊 Evolving role of data, technology and analytics in communications #socialmedia #pr

Nerd alert 🤓 Has your PR team ever told you that your press release received a bazillion impressions and an ad equivalent of a gazillion dollars? Check out my take on (actually) measuring the success of your earned media programs. How are you defining PR wins?

The just-released 2024 PRWeek and Cision Global Comms Report looks at the industry’s biggest priorities and trends through the eyes of senior-level leaders, including WE’s Dawn Beauparlant, CEO, North America, who points to data and analytics as an increasingly important tool for PR professionals, especially as the industry faces economic headwinds. “We need to build data-driven rationales for what we do,” she says. Read more of what Dawn and other industry insiders have to say about data, crisis comms, return-to-the-office policies and more in the Global Comms Report: https://bit.ly/47N8Tmv

Nick Tomlinson hit the nail on the head with his recent post in PRWeek "Navigating the Future: Predictions for PR Agencies in 2024." If your agency is built to merely meet expectations, it will no longer be enough. If you are not making data-driven business decisions, you will fall behind ... maybe even fail. PLEASE READ THIS if you are running an #agency, but specifically if you are running a #pragency. #organicgrowth #operationalgrowth #operationalexcellence

Are you missing an essential link🔗 that will make a world of difference in your reporting? For communication and public relations specialists, proving success is quickly transitioning from "what we have done" to "here is the impact we have created". All brands agree that listening to consumers is important. Raw, accurate and timely conversations driven by consumers in-relation to the brand or campaign supercharges the brand insight. Presenting the number of mentions, corresponding to brand sentiment, no one can claim that the communication did not provide an insufficient impact. As digital transformations continue to influence the future of business, actionable insights are a necessity for those who are seeking to continually thrive💫. #onlinemonitoring #mediaintelligence

Get ready for a game-changing decade in the world of public relations! 🚀 We're set to see the industry leverage cutting-edge tech and data analytics to design highly targeted campaigns. This will enable businesses to connect with their audience like never before. 🎯 Plus, these advanced tools will help PR pros manage corporate reputations more effectively, swiftly responding to crises and maintaining positive public perceptions. 💪 And let's not forget the focus on building stronger customer relationships with personalized communication strategies. 🤝 This evolution is set to enhance brand loyalty and perception, reinforcing the value of PR in the modern business landscape. 🏢 #PR #FutureOfPR #BrandLoyalty #DataAnalytics #TechInPR #CustomerRelationships #CorporateReputation #PublicPerception

Despite the ever-growing landscape of media channels, from platforms and placements, the competition to get the brand story in front of the right people is as competitive as ever. One thing we pride ourselves on at Ten Four is getting to know our clients, not just their brand story but them as people so we ensure a defined PR and digital strategy that ensures we are one step ahead of crowd: https://lnkd.in/eXGNtYNJ #PRNews #PR #Insight #DigitalMarketing #Strategy

Supporting brand marketers not to ‘make noise’ but to achieve their organisational goals takes more than great ideas. To really move the dial on improving reputation, growing awareness, changing perceptions or increasing sales, inspired insights is where it must begin. To celebrate AMEC Measurement and Evaluation's Measurement Month, we’re delving into some of our best techniques to uncover the actionable insights that matter for your 2024 #marcomms planning. Read the blog, featuring comment from media analyst Steph Bridgeman, here:  https://lnkd.in/eZhJTzBu

Measuring the value of PR programs has always been a challenge, but G&S Business Communications' analytics team has been able to stay ahead of the game. We're proud to have created a scoring system that measures increases in brand visibility across most public platforms and social media content's impact on engagement thanks to machine learning and Pearson coefficients. (Salute to Janelle Melecio, Alliyah Thompson, and Scott Miller). Check out this PRNEWS article to learn more about 5 different predictions for PR measurement. At G&S, we're grinding in this space to make more advancements that set us apart and highlight the value of PR and Comms.