Shazana Raja’s Post

🌍 Embracing Diversity in Marketing: Why Multicultural Agencies Are Essential 🌍 In today's global marketplace, understanding diverse cultures isn't just beneficial—it's essential for successful marketing strategies. That's where multicultural marketing agencies shine. 🔍 Cultural Insights: These agencies offer invaluable cultural insights that can't be gleaned from traditional market research. By tapping into their expertise, businesses can tailor their messaging to resonate deeply with diverse audiences. 👥 Diverse Teams: With diverse teams at their core, multicultural agencies bring together individuals from various backgrounds and perspectives. This diversity fuels creativity and innovation, enabling them to navigate the landscape and connect authentically with communities. 🚀 Engaging Networks: Instead of casting wide fishing nets, multicultural agencies live and breathe the diverse networks they serve. They're embedded in communities, working alongside influencers and groups to ensure messages not only reach but also truly resonate with the target audience. By partnering with multicultural agencies, like us, businesses can go beyond surface-level engagement and forge meaningful connections. Remember, in today's interconnected world, networks are the key to unlocking success in diverse markets. Let's embrace diversity and create marketing strategies that truly reflect the rich tapestry of our world. www.multiculturaluk.com #MulticulturalMarketing #DiversityAndInclusion #MarketingStrategy

#Influence. In B2B and B2C environments, you usually refer to the world of influencers. In policy communications, that is a verb—and the whole purpose. This strand of communications is missing in Brussels, as content creators are usually not involved in strategies (let alone the #EUInfluencers). But are they really not relevant? Think again. It might be a great way to innovate and be creative—while getting access to an engaged community. - looking to influence public opinion on microplastics to put pressure on policy makers in the EU? Many passionate people with thousands of followers are out there raising awareness. - looking to change regulation on the sale of low-cost textile products? Cool influencers are looking to educate on the many threats of fast fashion. - organising a media trip? Why not invite Hugo Décrypte, who invented a whole new, accurate and non-biased media to talk to make world and national news accessible to young people? The list goes on and on. I saw a post by Charlelie Jourdan a few days ago. He explained how he had 12 influencers understand why the EU matters: by crafting concrete stories around EU values. Stories and communities matter. Thoughts? Other influencers stories in the bubble? Ps: cheers to little sis’ Clémence Demeyer, Paris-based Influence Manager, who still has no idea what we are doing here in Brussels. Time to bridge the gap 🫰 Filip S.

💡 When you think about #CorporateInfluencing, think twice.    …because there may just be so many 👉 more benefits to a Corporate Influencer Program than what you see at first glance!    ✅ Of course, it is a great way for companies to gain awareness, reach and engagement through authentic voices of employees while employees get to share their stories, establish thought leadership and expand their network.    However, at Beiersdorf, we’re taking it to the next level as we believe corporate influencing goes far beyond just marketing: it is about #empowerment of people, strengthening our #companyculture, and unlocking new opportunities for growth and #innovation.    #ProudtoB 💙 Beiersdorf's superpower are its people and its unique culture. We are incredibly #ProudtoB with all the Whaam, Wows and Oooops. Telling these stories authentically, means being true to ourselves, building resilience and ultimately an even stronger employer brand.    #Spotlighton 🗣️ Beiersdorf is full of superheros in casual business (quote of an employee 😃). Here is your platform to seek the limelight, reach new audiences and expand your influence.   #HiddenMentor 🤝 And speaking of influence: Corporate Influencers will naturally become mentors for others. By sharing your Beiersdorf stories, achievements, and lessons learned, you provide an accessible form of mentorship to others.    #RealtalkDiversity 🌈 Giving a voice to minorities to share their very personal experiences of what it's like to work at Beiersdorf will be a powerful means to break barriers for potential newjoiners.    #InnovationSpark 💡 Ultimatley, corporate influencers help fuel innovation, by building relevant networks, exchanging and creating feedback loops that might otherwise go unnoticed.    That's why Andrea Ott and I are absolutely 🌟 THRILLED 🌟 to launch Beiersdorf's first Corporate Influencer Program #BtheVoice!   We could not have wished for anyone better to hold the Kick-Off Keynote than our CHRO Nicola Lafrentz, Misel Ahom and Céline Flores Willers, CEO of The People Branding Company and #TopVoice on LinkedIn. Everyone was fully hooked!! 🚀 A HUUUUGE THANK YOU to Julia Nuyken, Sabine Schiermeier and Elisa Maehl for bringing #BtheVoice to live in record time with us. You are amazing. 💙   #Beiersdorf #ProudtoB #BtheVoice #CorporateInfluencing #CareChangesEverything  

Didn't get to join PRWeek UK & Campaign UK for #Influencer360? No need to worry. I've got your back 👏 Starting with Shaping Culture | Finger on the Pulse: Keeping up with the Speed of Culture. Joined by amazing speakers at Pernod Ricard, Red Bull, VisitBritain, and Glow For It. Here are 5 key learnings: Capitalise on Cultural Trends 📈 All our speakers agreed that you can get ahead by keeping up with TikTok trends, but Daisy Kelly rightly mentioned, only join the right trends. Even if your not on TikTok - or due to your product would be restricted on there - use the app, understand the changes and keep your finger on the pulse! But build a Community-Centric Approach First 💕 Aaron Fairweather put it perfectly, the community exists without you, and they will decide if your brand has value in their conversations - so make a positive impact, find your community and actually enact change. Be a Leader in Conversation 📢 Don't just follow trends, create your own and be bold. As Rachael Sansom put it "whoever is next to rip up the rule book will be the ones to re-write the rules". So be bold and stand out. Ensure your engagement is authentic 🌞 We heard lots of examples of how brands are doing this, just like Bethany Louise Walker's example of their activation around Women's Football. Partnering with women who were pushing boundaries in their own way, supporting small women's clubs and designing their own kit! Don't silo Influencer activity, make it part of something bigger! 🌎 Caitlin Johnson highlighted the importance of Influencers and driving culture, allowing creators to be a core part of your integrated campaigns to increase value of partnerships, but also make speed of culture a top priority.

In a recent conversation with Howard Krais, co-founder of True, he highlights the transformative power of building a brilliant champion network. Howard shares his expertise on identifying the right champions, keeping them motivated, and leveraging their influence to drive meaningful organisational change. These networks, when nurtured effectively, can amplify engagement, enhance communication, and create a culture of connection across organisations. Read more: https://lnkd.in/e9GgF-dQ If Howard Krais’s approach to champion networks resonates with you, don’t miss the opportunity to explore his insights further. Discover how his training course, Creating Brilliant Champion Networks, can help you build a community of influencers, foster trust, and empower employees to lead impactful change initiatives. Learn more and register: https://lnkd.in/evxP4s9S #Communication #Networking

Being an influencer goes far beyond creating content—it’s a business, and like any business, it comes with challenges... At INTHEKNOW Global, we’re more than just a management agency; we’re advocates for our talent, ensuring they have the support they need to thrive. Here’s a glimpse at how we work behind the scenes to empower our creators: 🌟 Negotiating Fair Deals: We ensure contracts not only reflect the value of our influencers’ work but also protect their rights and creative freedom. 🌟 Managing Expectations: We work closely with brands to set realistic goals, timelines, and deliverables, reducing stress for our talent (and the brands!) 🌟 Championing Diversity: We actively push for inclusive campaigns, ensuring our creators are celebrated for their unique identities. 🌟 Providing Guidance: We equip our influencers with the tools to grow their platforms and careers. 🌟 Fostering Trust: Our relationships with both brands and creators are built on transparency, ensuring everyone feels heard and valued. When our creators succeed, everyone wins—and that’s what drives us every day. If you’re a brand or influencer looking for a partner who truly has your back, let’s connect. 💬 #TalentManagement #InfluencerAdvocacy #SocialMediaMarketing

📢 Shout Out: Successful Marketing, PR and Social Media Strategies 📢 Want to get ahead in the #MuseumMarketing game? Join us on 9 October for discussions on: ❤️ Putting collections at the heart of your PR strategy 🤝 Engaging with influencers 🤬 The culture wars 📰 Building press relationships with tight budgets 👍 Social media platforms to stick with – and those to ditch 🤖 How to actively engage with AI Book now from just £35 👇

In today’s world, inclusivity isn't just a "nice-to-have" — it's a strategic advantage that can significantly impact your brand's success. According to The 2023 Inclusive Consumer Report, 62% of consumers choose brands that prioritize diversity in their communications. At WARTO Communications, we believe in making inclusivity a core part of communication strategies, and we’re seeing it drive real results. From working with diverse influencers to ensuring inclusive language, it’s clear: inclusivity is more than a trend—it’s a game-changer for building trust, loyalty, and long-lasting relationships with your audience. 💬 But how can brands truly embrace inclusivity, and what steps should they take to get it right? 🤝 Dive deeper into: The power of inclusive language in influencer collaborations Practical tips for ensuring your messaging aligns with your values How inclusivity helps build emotional connections with your audience 🔗 Read the full article on Medium to discover how inclusivity can elevate your brand and drive success: https://lnkd.in/d3PWivr8

"Hong Kong’s ‘Never Normal’: Trend or True? Over 40 Hong Kong brands have teamed up with creative agency TBWA\Worldwide and influencers to launch a new platform and campaign that attempts to reshape Hong Kong's identity as ‘NEVER NORMAL’, focusing on the region’s diverse cultures. Various personalities are sharing ‘never normal’ stories about Hong Kong’s culture and experiences. (Video: https://lnkd.in/e2HpxCET) Joanne Lao, CEO of TBWA, was open that the primary focus of the campaign is the local audience: “Our ambition is to rekindle the pride HongKongers deserve to have towards their remarkable home city, [planning for] collaboration activities with community of brands, creators and influencers.” The campaign visuals are duly brash and bold, with eye-popping synthetic colours and blinking headers. If this is how the residents feel in that special region, and if, in its own way, the campaign’s nearly hysteric style normalises uncertainty - the goal of improving civic pride will be achieved. If Hong Kong, on the contrary, simply tries to stand out, going ‘not normal’ is not original anymore. Austin, one of the recently most successful place brands in the US, has firmly made ‘weird’ a classic. ‘Never normal’ is becoming quite a crowd. #PlaceBranding #HongKong #Campaign #PlaceIdentity #InfluencerMarketing #PlaceMarketing #CitizenEngagement We bring you worthwhile or inspiring news from the industry of place branding.

🚀 Ready to craft a global brand narrative that sings? Seek no further, Landelion is your guide to crafting communication strategies that travel well. 话题标签 #GlobalMarketing #BrandCommunication #CulturalIntelligence #Landelion #GlobalExpansion #SocialMedia #CrossBorderCommunication #SoutheastAsia #EuropeanMarket #MiddleEast #Africa