Multicultural UK’s Post

🌍 Embracing Diversity in Marketing: Why Multicultural Agencies Are Essential 🌍 In today's global marketplace, understanding diverse cultures isn't just beneficial—it's essential for successful marketing strategies. That's where multicultural marketing agencies shine. 🔍 Cultural Insights: These agencies offer invaluable cultural insights that can't be gleaned from traditional market research. By tapping into their expertise, businesses can tailor their messaging to resonate deeply with diverse audiences. 👥 Diverse Teams: With diverse teams at their core, multicultural agencies bring together individuals from various backgrounds and perspectives. This diversity fuels creativity and innovation, enabling them to navigate the landscape and connect authentically with communities. 🚀 Engaging Networks: Instead of casting wide fishing nets, multicultural agencies live and breathe the diverse networks they serve. They're embedded in communities, working alongside influencers and groups to ensure messages not only reach but also truly resonate with the target audience. By partnering with multicultural agencies, like us, businesses can go beyond surface-level engagement and forge meaningful connections. Remember, in today's interconnected world, networks are the key to unlocking success in diverse markets. Let's embrace diversity and create marketing strategies that truly reflect the rich tapestry of our world. www.multiculturaluk.com #MulticulturalMarketing #DiversityAndInclusion #MarketingStrategy

Chinese consumers uniquely engage with global events like the Olympics, driven by strong national pride and digital savviness. Over 90% actively follow Olympic content on platforms like WeChat and Weibo, making their engagement profound. 🔍 Effective Strategies: 1. Leverage Social Media: Engage on WeChat, Weibo, and Xiaohongshu (RED) with Olympic-themed content. 2. Highlight Sustainability: Promote eco-friendly practices to attract environmentally-conscious consumers. 3. Pride: Align campaigns with cultural values for deeper connections. 🤝 POLARIS+ Approach POLARIS+ harnesses cultural events like the Olympics to drive brand relevance. Our strategy includes: - Targeted Content Creation: Craft content for Chinese platforms. - Influencer Collaborations: Partner with key influencers to amplify reach and engagement. Join forces with POLARIS+ to leverage cultural events, elevating your brand's presence within the Chinese community. #OlympicMarketing #ChineseAudiences #BrandStrategy #POLARISPlus #GlobalEngagement #Sustainability #CulturalConnection

Didn't get to join PRWeek UK & Campaign UK for #Influencer360? No need to worry. I've got your back 👏 Starting with Shaping Culture | Finger on the Pulse: Keeping up with the Speed of Culture. Joined by amazing speakers at Pernod Ricard, Red Bull, VisitBritain, and Glow For It. Here are 5 key learnings: Capitalise on Cultural Trends 📈 All our speakers agreed that you can get ahead by keeping up with TikTok trends, but Daisy Kelly rightly mentioned, only join the right trends. Even if your not on TikTok - or due to your product would be restricted on there - use the app, understand the changes and keep your finger on the pulse! But build a Community-Centric Approach First 💕 Aaron Fairweather put it perfectly, the community exists without you, and they will decide if your brand has value in their conversations - so make a positive impact, find your community and actually enact change. Be a Leader in Conversation 📢 Don't just follow trends, create your own and be bold. As Rachael Sansom put it "whoever is next to rip up the rule book will be the ones to re-write the rules". So be bold and stand out. Ensure your engagement is authentic 🌞 We heard lots of examples of how brands are doing this, just like Bethany Louise Walker's example of their activation around Women's Football. Partnering with women who were pushing boundaries in their own way, supporting small women's clubs and designing their own kit! Don't silo Influencer activity, make it part of something bigger! 🌎 Caitlin Johnson highlighted the importance of Influencers and driving culture, allowing creators to be a core part of your integrated campaigns to increase value of partnerships, but also make speed of culture a top priority.

#Influence. In B2B and B2C environments, you usually refer to the world of influencers. In policy communications, that is a verb—and the whole purpose. This strand of communications is missing in Brussels, as content creators are usually not involved in strategies (let alone the #EUInfluencers). But are they really not relevant? Think again. It might be a great way to innovate and be creative—while getting access to an engaged community. - looking to influence public opinion on microplastics to put pressure on policy makers in the EU? Many passionate people with thousands of followers are out there raising awareness. - looking to change regulation on the sale of low-cost textile products? Cool influencers are looking to educate on the many threats of fast fashion. - organising a media trip? Why not invite Hugo Décrypte, who invented a whole new, accurate and non-biased media to talk to make world and national news accessible to young people? The list goes on and on. I saw a post by Charlelie Jourdan a few days ago. He explained how he had 12 influencers understand why the EU matters: by crafting concrete stories around EU values. Stories and communities matter. Thoughts? Other influencers stories in the bubble? Ps: cheers to little sis’ Clémence Demeyer, Paris-based Influence Manager, who still has no idea what we are doing here in Brussels. Time to bridge the gap 🫰 Filip S.

💡 When you think about #CorporateInfluencing, think twice.    …because there may just be so many 👉 more benefits to a Corporate Influencer Program than what you see at first glance!    ✅ Of course, it is a great way for companies to gain awareness, reach and engagement through authentic voices of employees while employees get to share their stories, establish thought leadership and expand their network.    However, at Beiersdorf, we’re taking it to the next level as we believe corporate influencing goes far beyond just marketing: it is about #empowerment of people, strengthening our #companyculture, and unlocking new opportunities for growth and #innovation.    #ProudtoB 💙 Beiersdorf's superpower are its people and its unique culture. We are incredibly #ProudtoB with all the Whaam, Wows and Oooops. Telling these stories authentically, means being true to ourselves, building resilience and ultimately an even stronger employer brand.    #Spotlighton 🗣️ Beiersdorf is full of superheros in casual business (quote of an employee 😃). Here is your platform to seek the limelight, reach new audiences and expand your influence.   #HiddenMentor 🤝 And speaking of influence: Corporate Influencers will naturally become mentors for others. By sharing your Beiersdorf stories, achievements, and lessons learned, you provide an accessible form of mentorship to others.    #RealtalkDiversity 🌈 Giving a voice to minorities to share their very personal experiences of what it's like to work at Beiersdorf will be a powerful means to break barriers for potential newjoiners.    #InnovationSpark 💡 Ultimatley, corporate influencers help fuel innovation, by building relevant networks, exchanging and creating feedback loops that might otherwise go unnoticed.    That's why Andrea Ott and I are absolutely 🌟 THRILLED 🌟 to launch Beiersdorf's first Corporate Influencer Program #BtheVoice!   We could not have wished for anyone better to hold the Kick-Off Keynote than our CHRO Nicola Lafrentz, Misel Ahom and Céline Flores Willers, CEO of The People Branding Company and #TopVoice on LinkedIn. Everyone was fully hooked!! 🚀 A HUUUUGE THANK YOU to Julia Nuyken, Sabine Schiermeier and Elisa Maehl for bringing #BtheVoice to live in record time with us. You are amazing. 💙   #Beiersdorf #ProudtoB #BtheVoice #CorporateInfluencing #CareChangesEverything  

In a recent conversation with Howard Krais, co-founder of True, he highlights the transformative power of building a brilliant champion network. Howard shares his expertise on identifying the right champions, keeping them motivated, and leveraging their influence to drive meaningful organisational change. These networks, when nurtured effectively, can amplify engagement, enhance communication, and create a culture of connection across organisations. Read more: https://lnkd.in/e9GgF-dQ If Howard Krais’s approach to champion networks resonates with you, don’t miss the opportunity to explore his insights further. Discover how his training course, Creating Brilliant Champion Networks, can help you build a community of influencers, foster trust, and empower employees to lead impactful change initiatives. Learn more and register: https://lnkd.in/evxP4s9S #Communication #Networking

Being an influencer goes far beyond creating content—it’s a business, and like any business, it comes with challenges... At INTHEKNOW Global, we’re more than just a management agency; we’re advocates for our talent, ensuring they have the support they need to thrive. Here’s a glimpse at how we work behind the scenes to empower our creators: 🌟 Negotiating Fair Deals: We ensure contracts not only reflect the value of our influencers’ work but also protect their rights and creative freedom. 🌟 Managing Expectations: We work closely with brands to set realistic goals, timelines, and deliverables, reducing stress for our talent (and the brands!) 🌟 Championing Diversity: We actively push for inclusive campaigns, ensuring our creators are celebrated for their unique identities. 🌟 Providing Guidance: We equip our influencers with the tools to grow their platforms and careers. 🌟 Fostering Trust: Our relationships with both brands and creators are built on transparency, ensuring everyone feels heard and valued. When our creators succeed, everyone wins—and that’s what drives us every day. If you’re a brand or influencer looking for a partner who truly has your back, let’s connect. 💬 #TalentManagement #InfluencerAdvocacy #SocialMediaMarketing

Male and female promoters play crucial roles in various fields such as marketing, sales, public relations, entertainment, and sports. Both genders share core skills like strong communication, networking, creativity, and professionalism. Male promoters often excel in face-to-face interactions, making them effective in sales, public relations, and event promotion. They are key figures in organizing concerts, sports events, and marketing campaigns. Female promoters, on the other hand, frequently leverage social media and personal relatability to connect with audiences, making them successful as brand ambassadors, influencers, and event organizers in sectors like fashion, beauty, and wellness. While male promoters may focus more on direct engagement and public relations, female promoters often bring a strong sense of empathy, multitasking abilities, and aesthetic awareness to their roles. Despite these differences, both male and female promoters share the common goal of increasing awareness and engagement for the products, services, or events they represent, showcasing adaptability and professionalism in their strategies. #male #female #promoters #maleandfemalepromoter #promoters #LocalMarketing #advertisingStrategy

On National PR Day today, let's reflect on 10 must-dos for a PR PROFESSIONAL 1. Build strong relationships with media personnel, influencers and stakeholders. 2. Prioritize truthful communication to maintain trust with your audience. 3. Keep yourself updated on current events, industry trends and emerging technologies. 4. Develop compelling stories that resonate with your target audience. 5. Use analytics tools to track the impact of your campaigns. 6. Address inquiries, feedback and crises promptly and professionally. 7. Explore innovative approaches to capture attention and stand out. 8. Be prepared to pivot your strategies as needed. 9. Foster collaboration within your team and across departments. 10. Invest in professional development to stay ahead of industry developments. #NationalPRDay #CommunicationisKey

✨ Highlight of the Week ✨ After more than two years of virtual collaboration, I finally had the chance to meet @William IG: william_kdm (+ 78k followers ) face-to-face! He traveled all the way from Portugal to Berlin, and this meeting reminded me why building genuine relationships is key in influencer marketing. In this field, it’s not just about the business side—it’s about nurturing a partnership based on trust, creativity, and mutual growth. Working with William has been an inspiring journey, as we've both learned and grown from each other’s perspectives. And now, I’m thrilled to announce that he’s officially stepping into the role of our Brand Ambassador for France for Sunday Natural! 🌍 This milestone is more than a title; it’s a testament to the power of teamwork and shared vision. Things I've learnt while working with William : ⚡ Collaborate as a Team with Influencers: Success in influencer marketing is all about true partnership. Approach influencers as teammates, not just collaborators, and work together towards shared goals. ⚡ Partner with Influencers who Genuinely Love Your Brand: Authenticity is key. Choose influencers who are genuinely passionate about your brand and values, as this connection shines through in every piece of content they create. ⚡ Allow Space for Creativity and Flexibility: Give influencers room to be creative and adapt to the needs of their audience. This flexibility allows them to produce content that feels fresh, real, and more engaging. ⚡ Build Genuine, Human Connections: Foster a personal relationship with your influencers. Go beyond transactions to create a partnership—this human touch is the foundation of long-term success.   It was truly a pleasure to finally connect in person with William , and I’m beyond excited for the future of our collaboration. 🚀 #InfluencerMarketing