Lenskart.com’s Post

The paradox of choice hit us recently. At Lenskart! We went shopping for specs - one pair each for 3 of us in the family - to the Lenskart outlet on MG Road, Pune. We spent more than 60 minutes selecting and trying out different frames. But did not buy anything. Reasons I think were: - one frame we selected was only for zero power specs, which wasn't obvious so that time was wasted. - frames are displayed on different shelves across the store. Too many choices without proper categorization (at least we felt) left us overwhelmed. - shortage of staff to guide the buyers. Across the road is a Titan Eye Plus shop. Smaller in size, less choice, and sales person to guide us. And in 45 min we ended up buying specs for all 3 of us. This experience left me wondering what matters more? I am inclined to think it's the sales person. And without that a wide range is not helpful. It actually leads to the paradox of choice. What's your experience? #choices #paradoxofchoice

As a top eyewear retailer with 1400+ stores in India and Southeast Asia, Lenskart.com needed a data-driven strategy for profitable expansion. We at GeoIQ took that task head-on and partnered with Lenskart, launching 900+ profitable stores across 200+ cities. Our #ML algorithms analyzed demographics, retail presence, and commercial indicators, optimizing site selection and preventing cannibalization. Read on to learn more about the role data can play in your retail strategy and connect with us to set up a demo today. #retail #retailanalytics #locationAI #locationdata #retailexpansion #data #dataanalytics

Do you know that ~ 550 million people in India have poor eyesight and need vision correction? But buying good quality spectacles and lenses is a costly affair and an issue of access, especially for those hailing from Tier 3/Tier 4 cities of the country. To solve this massive problem, Lenskart.com was started. In the guide below, I talk about the company's initial years, its business model, and its secret sauce which helps it stand out in terms of price and quality. Hope you find it intriguing! #business #strategy #lenskart

It's been over a year since I started working here, and I would really like to share my experience in hopes that it can answer questions for other individuals who may be interested in joining this great organization. #lenskart seems like a place that is the dream Port of Call for all newcomers from different industries and backgrounds. Not only just newcomers but this is a space for anyone who wants to learn more and more. Learning is like a never-ending process here. Now let's discuss some more aspects other than learning that you can experience here at one of the biggest organizations in this country. #Positive Work Culture and 😎 Chill Atmosphere helps people to function smoothly at their Workplace which is quite a boost for any company that is working out there in the industry and #Lenskart is the one that is providing people with these comforts. No, these are not the only things that you can get here at this organization. The Safety level at this workplace is insane. For Females proper safety levels are maintained so that they can work comfortably and that too without any inconvenience. Approaching and Communicating with your Seniors is so easy here. This Workplace is filled with the passion and Intelligence of Brilliant Minds. Some insane ideas are shared here by different personalities and you can never know what a brilliant mind with that idea can be of yours. So #lenskart is the place where you can come and clean your lens, Is it of your Eyes or your Mind - this is the place for you.#lenskart #domorebemore #Lenstribe #eyewear #leadership

So, today, I had walked in Lenskart.com store in bangalore, just to get myself new variant of glasses ( I was already using one from lenskart for more than a year now) I wanted to make sure my eyesight is still same, so went with a eye testing, staff was very supportive in getting my eye tested and also suggested few frames. now, the story begins, post selection of a frame, I was told cost is 5000, If I go with 1+1 offer , then need to pay 6000 🤔😕 BA by profession, i started off with series of questions, tried understanding reason behind charging 5000 for a glass Glasses were branded and Lenskart BLU (blocks the blue rays) If I go with non branded and just Anti glare then it still costs 4000 being a commerce student, was unable to figure out maths against the price point, and just walked out of store. it's not that I can't afford to pay, but company who claims there motto is vision correction and advertise more as a social responsibility doesn't reflect in prices they charge. Ina country like india where income of larger chunk of people is still around 5-10k a month, going for a lenskart glasses is far from the reach.. this is just my opinion, I may be wrong.. I will continue using my current glasses for some more time.. 😊

Zudio story - Its actually a very intresting story! Tata used their learnings 🧠of bringing zara to india🇮🇳 to understand one very deep insight zara is a mass premium brand globally. But in india a shirt for ₹2500-₹3000 is expensive💰 and so what they realize is actually mass premium is one price below! And so zara -1 led to the creating zudio and they got this price point they made simple store black & white. Where the clothes did all the talking it was fashion 👗forward and for a very long time zudio had no marketing budget and no social media strategy. If you get the right product at the right price point to the right customer in the right store🛍️ format , they've reached 3,500 crore in a 5 to 6 year period TO 350 STORES! We ARE A big country 🇮🇳but we have so many unique nuances. And that shows how deep and big the indian market is ! if you spend time to understand this consumer you can really crack some beautiful opportunities. 🚫And who are asking about my makemycash product, I think the last sentence is the perfect answer. (I’m spending time on people to figure the right customers) #zudio #ratantata #makemycash #shopping #marketingagency #marketing #startup #companies #story

"Peyush Bansal is not like what you see on TV" - Lenskart Employee I recently bought contact lenses from my local #Lenskart store. While the cashier was billing, he said, "You must be related to Mr.Bansal, that's why you're buying lenses from his store". I chuckled and replied, "No, no! I trust this brand." 😅 Curious, I asked, "Have you ever met Piyush ji?" He said, "Yes, I met him in Gurgaon. Despite his TV persona, he's really approachable and friendly. He's nice, just like us. He meets everyone who attends training sessions." His words strengthened my trust even more. 🤝 Considering Lenskart has thousands of employees in India, it's impressive that he takes the time to connect with each of them. It's a great lesson for entrepreneurs, indeed. 🚀 His commitment to building personal relationships is truly inspiring. Entrepreneurs can learn a lot from his approach to business and customer relations. 📈 #lenskart #peyushbansal #sharktank #customerrelations #employeesatisfaction

Occasion wear brand Soch Apparels announced reaching the milestone of 175 stores across the country with the launch of its new store in Chennai. Covering 5,000 sq. ft. of retail space, the new store at Pondy Bazaar is Soch’s largest store in India. Click on the link below to know more... Soch Apparels Pvt Ltd I Vinay Chatlani I MANU CHATLANI #soch #sochapparels #storelauch #biggeststore #ethnicwear #fashionretail #ethnicfashion #occasionwear #retailexpansion #chennai #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailtrends #retailbusiness #ir #IndiaRetailing 

🚀 Exciting News Alert! 🚀 Thrilled to announce the launch of our Men’s Jewelry brand in retail stores across the country! With 12 stores already launched with our brilliant partners Lifestyle International Pvt Ltd and 8 more in the pipeline, the momentum is truly electric. At Toniq Retail Brands we're breaking new ground as the pioneers of branded, design-led Men’s Jewelry in India's retail landscape. It's an exhilarating journey into uncharted territories, and we couldn't be more excited about the possibilities ahead! Being the first to venture into this space comes with its own set of challenges and thrills. Every step of the way, we're embracing the learning experiences and relishing the chance to interact with our customers firsthand. I want to take a moment to celebrate our incredible team – the driving force behind this groundbreaking endeavor. Their vigor, creativity, and unwavering passion have been instrumental in making this vision a reality. As we embark on this exciting new chapter, let's continue to push boundaries, challenge the status quo, and redefine the norms of men's fashion. Together, we're creating something truly special that will leave a lasting impact on the industry. 💪 Here's to the journey ahead, filled with innovation, growth, and endless possibilities! Let’s go Sonali Lalvani 🚀 #ToniqRetail #MensJewelry #RetailInnovation #indiaretail #indiaretailing #retailindia IndiaRetailing.com Retail Dive Retail4Growth Images Business of Fashion (IMAGES BoF) IMAGES Group

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