Lindt & Sprüngli’s Post

Taste of Innovation: Latin America Candy Market Trends Revealed. Exploring the Sweet Landscape of the Latin America Candy Market! Uncover trends, market dynamics, and the flavor-filled potential that awaits in the world of treats. Whether you're a confectionery professional or simply sweet-toothed, this report is your gateway to the evolving candy market in Latin America. For more information read the full report: bit.ly/3ZjfCAY Some of the key players in the market are Grupo Arcor, The Hershey Company, Nestlé, Perfetti Van Melle, Ferrero, Chocoladefabriken Lindt & Sprüngli GmbH and many more. #marketresearchreports #news #latinamerica #marketoutlook #informesdeexpertos #ide #latinamericacandymarket #candymarket #candy #foodandbeverages #growth

The poor Firecracker. Every day is a school day. She’s sitting doing some schoolwork and scoffing Ferrero Rocher which a very lovely house guest gave us last weekend. So I say, bite into it carefully … Ferrero places a significant emphasis on R&D to maintain its edge in the competitive confectionery market. As a privately owned family business, it allows itself longer investment payback than its corporate peers. The company invests in R&D to innovate its products, improve quality, create new manufacturing processes that ensures its sweets are yummy and distinctive. … a notable example of Ferrero's investment in R&D and innovation is its patents for the Ferrero Rocher. The chocolate is unique for its multi-layered structure - a whole hazelnut encased in a thin wafer spherical shell filled with hazelnut chocolate, coated in milk chocolate and chopped hazelnuts. The production process and the shell itself are both patented. Those of you that were in the UK in the 90s (I was only just born obvs) will remember the triumph of kitsch that was the 'Ambassador's Party' Ferrero Rocher ad as a glamorous guest declares: “Ah, Monsieur, with these Ferrero Rocher you're really spoiling us”. I’ve just explained to The Firecracker that this is what adverts used to be like: https://lnkd.in/eUvbjJ8N. You see, if you think I can be a Consumer Products and Retail bore at work … just imagine living me with 😂 #FMCG #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert RETHINK Retail

If I gave you 2 chocolate bars, one is square-shaped and one is rounded, would it make a difference? That’s the big question Cadbury had to ask themselves in 2011. With their most popular product Dairy Milk, Cadbury experimented and changed the shape of their chocolate to rounded edges, keeping their competitors in mind. With high hopes and an unchanged recipe, they were out to capture more market share than ever. They couldn’t believe the backlash they received. Hundreds of consumers complained about a change in taste and how the chocolate had lost its appeal. Cadbury had no option but to let people know the aim was to make the chocolate melt better in the mouth. They made sure to let people know that it was ONLY the shape that had changed and NOT the recipe. Which did not impact the consumers as they wished would. They had to finally revert back to the square-shaped chocolate as we see it today. The controversy highlights how the look and feel of a product can influence our perception and enjoyment. It is clear that product innovation, especially products that have been on the market for so long, is a delicate balancing act. Companies need to listen to their customers and rely on behavioural science and research as they push the boundaries of design. What do you think of this bizarre controversy? Do you think they should’ve pushed the rounded shape? #marketing

[EPISODE 4]🛡️"Brand Breakdowns" Unwrapping Cadbury: A Sweet Success Story 🍫 Cadbury, a name synonymous with delicious chocolate, has been delighting taste buds for generations. Let’s dive into the SWOT analysis of this iconic brand to understand its market position better. Strengths 💪 - Strong Brand Equity: Cadbury enjoys global recognition and trust. - Innovative Product Range: From Dairy Milk to Creme Eggs, Cadbury's creativity knows no bounds. - Global Reach: Available in over 50 countries, Cadbury has a massive international presence. Weaknesses ⚠️ - High Sugar Content: Health-conscious trends challenge Cadbury’s traditional recipes. - Product Dependency: A significant reliance on chocolate products makes the brand vulnerable to market shifts. Opportunities 🌟 - Healthier Options: Launching low-sugar or healthier alternatives can attract new customers. - Emerging Markets: Expanding into developing countries with growing chocolate demand. - Sustainability Initiatives: Strengthening eco-friendly practices to appeal to environmentally conscious consumers. Threats ⚠️ - Intense Competition: Facing strong rivals in the global confectionery market. - Economic Instability: Financial downturns affecting luxury spending habits. - Shifting Preferences: Growing demand for healthier snacks could impact chocolate sales. Cadbury’s sweet success story continues to evolve. By leveraging its strengths and seizing new opportunities, Cadbury can maintain its delicious dominance in the chocolate world! 🍫🌍 📢Stay tuned for more insights and delicious updates. See you soon! 👋🚀 #Cadbury #ChocolateLovers #BrandAnalysis #SWOTAnalysis #MarketingStrategy #GlobalBrand #ConsumerGoods #Innovation #Sustainability #MarketGrowth

After approximately three years of construction, Lindt & Sprüngli has unveiled the plant extension to the Lindt Cocoa Center in Olten, Switzerland. By expanding its plant in Olten, Lindt & Sprüngli has showcased its dedication to Switzerland as a business location. Over time, the Olten plant has become more important for the entire Lindt & Sprüngli Group. It is now the largest and most significant cocoa mass plant within the global production network. Read more: https://lnkd.in/gegfu4Ks #FBTechNZ #FoodAndBeverageTechnologyMagazine #FoodTechnologNZ #FoodIndustry #BeverageIndustry #KiwiInnovation #FoodTech #IndustryTrends #IndustryInsights

In the latest Red Flower Factory blog: We sat down with Giorgio Scarella, the Global Head of Consumer & Shopper Understanding for ice cream at Ferrero, one of the leading names in chocolate and confectionery. 🎉🍦 In this insightful conversation, we delved into: ⚡️ Gen Z's expectation for speedy product innovation and how Ferrero is adapting to meet these demands. 📖 The crucial role of transparent and consistent brand storytelling in building trust and loyalty. 🍨 The importance of creating unique and memorable experiences for ice cream fans. Giorgio shared some fascinating insights into how Ferrero is navigating the ever-evolving landscape of consumer expectations, especially among the younger generation. Don't miss out on these valuable perspectives from a leader at the forefront of the industry! Read more using the link in the comments below! #ConsumerInsights #GenZ #ProductInnovation #BrandStorytelling #Ferrero #CustomerExperience #ConfectioneryIndustry

Shelf Life 022: Meeting Consumers Where They Are I’m not saying to dumb down your brand; quite the opposite. I agree with González that consumers are ready to be inundated with new cultures. I wrote about the Boba Bubble in 2022. Since then, we’ve seen more and more brands hop on board, Starbucks being one of them. Matcha is also on the rise; we recently shared Matcha Yaad on The Dieline, and I think we’ll continue to see the ingredient shine even beyond just beverage products. I’m intrigued by this matcha granola. So, if the real issue is that buyers don’t think leaning into the culture of international products is the real issue, I inspire them to rethink and remodel. Meet consumers where they are because, well, they’re already there. Read and see more on The Dieline! https://lnkd.in/eM-3Kz2Z

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How did Cadbury’s re-conquer the corner shop? The creator of the Dairy Milk is this year celebrating its 200th year of existence from its usual perch at the top of Britain’s chocolate industry. Cadbury’s sales, excluding those made in discounters, rose by 10.7% to £2.1bn last year, according to the researcher Nielsen. Fresh growth has been fuelled by a steady stream of new products, from Creme Egg bars to a nutty praline Dairy Milk. After more than 100 launches since the takeover, Cadbury now boasts more than 630 products. Shopkeepers with displays resembling a “wall of purple” — so-called because of Cadbury’s signature purple packaging — are rewarded with discounts or free cases of chocolate. Yet as the nation unwraps its Easter eggs this year Cadbury and the rest of the chocolate industry are facing a daunting future. Free chocolate for vendors is only one of the ways this 200-year-old brand has stayed on top. But can it keep customers sweet while cutting the sugar?