LoopMe CEO & Founder Stephen Upstone explains why the rise of CTV signals a new golden age for ad breaks in The Drum: https://hubs.li/Q02GVKXn0 #ctv #ctvadvertising #connectedtv
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As more and more confusing acronyms emerge in the world of CTV, advertisers need to retain a focus on what’s important - finding a shared language that breaks down the silos of TV. Discover more from Adform's UK Country Manager, Philip Acton, in this article featured on Advertising Week. Read about it here https://lnkd.in/ezVy2Kbq #adform #adtech #CTV #digitaladvertising
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Global Talent Acquisition Lead at Seedtag 🎮 👾 | 🇪🇸🇫🇷🇬🇧 I Future Top 1 Fitness Influencer | Future Top LinkedIn Voice
Did you know that #CTV global screen ad revenue is reaching unprecedented heights? 📺 Connected TV is revolutionizing the industry, and we're just getting started. In the next four years, CTV is set to claim a whopping one-third of global screen ad revenue, presenting a unique opportunity for publishers to explore this trend and achieve remarkable results. Ready to #PressPlayForContextualTV?: https://lnkd.in/dgqU4RWC #ContextualTV #ContextualAdvertising Seedtag
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Did you know that #CTV global screen ad revenue is reaching unprecedented heights? 📺 Connected TV is revolutionizing the industry, and we're just getting started. In the next four years, CTV is set to claim a whopping one-third of global screen ad revenue, presenting a unique opportunity for publishers to explore this trend and achieve remarkable results. Ready to #PressPlayForContextualTV?: https://lnkd.in/eHEs4fBK #ContextualTV #ContextualAdvertising Seedtag
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Did you know that #CTV global screen ad revenue is reaching unprecedented heights? 📺 Connected TV is revolutionizing the industry, and we're just getting started. In the next four years, CTV is set to claim a whopping one-third of global screen ad revenue, presenting a unique opportunity for publishers to explore this trend and achieve remarkable results. Ready to #PressPlayForContextualTV?: https://lnkd.in/emJQBRMf #ContextualTV #ContextualAdvertising Seedtag
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Did you know that #CTV global screen ad revenue is reaching unprecedented heights? 📺 Connected TV is revolutionizing the industry, and we're just getting started. In the next four years, CTV is set to claim a whopping one-third of global screen ad revenue, presenting a unique opportunity for publishers to explore this trend and achieve remarkable results. Ready to #PressPlayForContextualTV?: https://lnkd.in/gkAsrjqK #ContextualTV #ContextualAdvertising Seedtag
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4 pivotal CTV insights that will empower your brand's digital journey. 📺 Swipe through to make waves in the digital world! ▶️ #ctvadvertising #ctv #report #advertisingstrategies #advertisinginsights #ott #connectedtv #VDOAI
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Digital Media Veteran specializing in Programmatic Media including Video & Data | Advisor & Consultant
Hot off the press, VDO.AI’s latest CTV report! #ctvadvertising #ctv #report #advertisingstrategies #advertisinginsights #ott #connectedtv #VDOAI, #ctvpublishers
4 pivotal CTV insights that will empower your brand's digital journey. 📺 Swipe through to make waves in the digital world! ▶️ #ctvadvertising #ctv #report #advertisingstrategies #advertisinginsights #ott #connectedtv #VDOAI
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Enabling marketers to sustainably boost their reach and performance on digital advertising campaigns.
In a recent Q&A with Vodafone's Daniel Mogridge, that focused on the evolving landscape of CTV, Daniel emphasized the importance of advocating for a fundamental approach to ads where audience engagement takes precedence. https://lnkd.in/eaj4283C As expected, the challenge of measurement in CTV was stressed, as the industry strives to understand audience behavior data to leverage new opportunities effectively and integrate CTV holistically into media plans. If you are at Cannes Lions, stop by our panel for a look at some of the ways these concerns and others are being addressed! Sign up below! #DigitalMarketing #CTV #AdvertisingTrends #MediaPlanning #CreativeStrategy #canneslions2024 #adform
Join us @ Cannes! As Connected TV (CTV) becomes an attractive platform for businesses, high-quality advertising is paramount. This panel at Empower Cafe will explore the challenges of maintaining a premium advertising environment on CTV, addressing concerns from technological, subscription-based, and traditional TV perspectives. Featuring Robin Langford, Premium Content Editor, Performance Marketing World; Lauren Barnett, Agency Lead, Samsung Ads; Vicky Foster, VP Global Commercial Partnerships, Adform and Kimberly Brown Oredugba, Vice President, MediaLink. Register here: https://lnkd.in/d328xzmH #adform #CannesLions #CannesLions2024
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EMARKETER forecasts that in 2025, US linear TV ad spending will shrink by 13.3% year over year, as streamers promote ad-supported tiers. Every day, more viewers are cutting the cord, and connected TV’s share of the market keeps growing. That means historically expected ad revenue from big programming such as the Olympics or elections may not be that secure anymore. Where are your clients or brands putting their broadcast ad budgets? Stay tuned. #tvadvertising #lineartv #streamingservices
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Excited to announce that Alexandre Paugam will be taking the stage at Dataxis Nextv Series & CTV Ad Days Europe! 🗣 He'll share insights on how broadcasters can optimize their business models and workflows to adapt to changing viewer habits, spotlighting innovations in content personalization and monetization. Be sure to catch Alexandre and Sarah Strange if you are attending! 🙌 #VideoStreaming #Broadcasters #Personalization #NextvSeries #NextvSeriesEurope
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