M&C Saatchi Performance’s Post

Keeping an eye on the future is crucial to stay ahead in the ever-evolving advertising world. As we approach 2024, eMarketer predicts some critical trends shaping the #advertising landscape that every marketer should be aware of: 1. Digital ad spend is expected to stabilize with steady growth. 2. Google's full phaseout of cookies will likely trigger a wave of mergers and acquisitions among ID providers. 3. Generative AI will continue impacting creative ideation, media planning, and ID-free targeting. 4. The demand for cohesive digital experiences will rise, driving better navigation and affordability. 5. Ad-supported streaming will gain more popularity. Big players like Amazon Prime are expected to bring in significant CTV ad revenues. 6. The rise of retail media will see smaller walled gardens partnering with larger ones. These trends signify an exciting future for the advertising industry. Are you ready to navigate these changes? Stay tuned to stay ahead. #advertisingtrends #digitalmarketing #martech #marketingstrategy #2024trends #2024strategy #aiadvertising #ai

Meta Ads Advantage+ Shopping Campaign Update! Meta is rolling out a new reporting update to its Advantage+ shopping campaigns, helping us see under the hood of this highly automated campaign type. Read below to find out more! #industryupdate #paidsocial #paidsocialupdate #metaadsupdate #shoppingcampaigns

Many great takeaways from The Trade Desk's 2024 CTV Report; a key insight that caught my attention was: "Importantly, advertisers report CTV’s usefulness across the funnel, shaking up the notion that it’s merely an awareness play. Nearly half (49%) say they use CTV to achieve lower-funnel objectives, while 72% focus on mid-funnel and 64% on upper-funnel goals” My focus in product management for ad tech is also on those mid and lower funnel metrics, things like footfall, QR scans, app downloads and events, attribution. It's exciting to see ad innovation in CTV get deserved credit for both delighting users and driving brand value (not a easy combo to achieve)! Curious to my network: what drivers of ad spend in CTV are you all seeing? Frank Favata Mike (Baldo) Baldassare III Sabrina Yurkofsky Rijo

"Programmatic Display Market Size And Forecast    Programmatic Display Market size is expected to develop revenue and exponential market growth at a remarkable CAGR during the forecast period from 2024–2031.    The comprehensive report of the Programmatic Display Market will analyse data changes and their impact on the market at the global level. It also analyses the overall growth of companies in the market and their abilities to manage and control profit levels, which is highly important to any investor wishing to open and expand a company within the same market.    ➢𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐦𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐚𝐬 𝐛𝐞𝐥𝐨𝐰:   ➢ Rakuten Advertising  ➢ Demandbase  ➢ KNOREX  ➢ TripleLift  ➢ Quantcast  ➢ FreeWheel  ➢ Amobee  ➢ Sojern  ➢ MediaMath  ➢ Terminus ➢ DeepIntent  ➢ Playwire  ➢ Rocket Fuel Inc.   ➢ Simpli.fi  ➢ Anteriad  ➢ MightyHive  ➢ dataxu  ➢ Teads  ➢ January Digital  ➢ PureCars ➢ BrightRoll   ➢ Pacvue  ➢ Acronym  ➢ WideOrbit  ➢ TubeMogul, Inc.  ➢ IgnitionOne  ➢ Adsmovil  ➢ Force Marketing  ➢ AdRoll, a division of NextRoll  ➢ Fathom ➢ Datawrkz  ➢ Affinity Global Inc.  ➢ Mediasmith  ➢ Delve  ➢ PMX Agency  ➢ GlobalWide Media  ➢ Choozle  ➢ Accordant Media  ➢ Add3  ➢ AUDIENCEX    #data #sales #marketresearch #research #entrepreneur #businessstrategy #technology #data #sales #datacollection #salesfunnel #contentmarketing #bhfyp #size #forecast # #Share #Scope #Opportunities #Analysis #ProgrammaticDisplayMarket"

#Programmatic #display #advertising #demand is growing, with marketers increasing their expenditure. Programmatic ads continue to gain traction as marketers, ad tech platforms, and publishers collaborate to create a new normal. Retail media networks are poised to be the third wave of digital advertising. Request For Free Sample Report: https://lnkd.in/di3PekMj The Programmatic Display Advertising market is segmented based on Format, Organization #Size, Platform, #Display, and Region. The growth of various segments helps report users in acquiring knowledge of the many growth factors expected to be prevalent throughout the market and develop different strategies to help #identify core application areas and the gap in the target market. Market Key Players: 1. AppNexus 2. AOL 3. Yahoo 4. dataxu 5. Google 6. Adobe Systems Engineering GmbH 7. Rubicon Project 8. Rocket Fuel Inc. #ProgrammaticDisplayAdvertising #ProgrammaticAdvertising #DisplayAdvertising #DigitalAdvertising #OnlineAdvertising #AdTech #AdvertisingTechnology #RealTimeBidding #RTB #AdExchange

Among marketers, a prevailing notion suggests that the Holiday season amplifies the cost of user acquisition. Yet, a closer examination reveals that the burgeoning Ad supply inventories have opened up a larger market, presenting enhanced prospects to acquire high-quality users at optimal CACs. This concept aligns closely with Google's perspective during the peak season, as outlined in their recommended marketing plan for Q4-Q5 2023, distributed to game publishers. For a comprehensive view, I have attached a slide highlighting these instructions, providing a deeper insight into this strategic approach. #marketing #hypercasual #gameindustry #peakseason #q4strategy #

AdTech insights alert! Unravel the intricate puzzle of ad revenue seasonality, from peak engagement highs to quieter revenue challenges. 📈💡 Dive into the dynamics with our latest blog, brought to you by our all-in-one platform PubScale! #AdTech #SeasonalityUnveiled

"Check out how we hit ₹22 Lakhs+ in sales in just a week! We're all about scaling brands to the next level. With an ad spend of ₹2.1 lakh , we achieved a ROAS of 10+ and that's purely from Meta ads! D2C brand owners, if you're eager to scale your brand profitably, schedule a call with us today!" #ecommerceagency #ecommerceads #Metaads #fbads

🎅🏽This holiday season, programmatic advertising is at a critical juncture. Despite economic challenges, it's a powerful game for savvy marketers, offering significant opportunities. The secret sauce? Personalization! Check out the latest stats we've gathered on what Gen X & Millennials are looking for. Amp up your strategy with data and AR to truly connect with shoppers. Elevate your holiday ads' success with expert tips! 🚀 #decenterads #fast #adtech #advertisement #digitalgrowth #advertising #connectedtv #christmas #HolidayAdvertising #display #video #inapp #programmaticStrategy #DigitalAdvertising #Q4Planning #HolidaySeason #Advertising

Self-service is the name of the game, propelling Wakefern toward scalability. This strategic move promises increased ad revenues, empowering advertisers with informed decision-making and leveling the playing field for visibility and performance enhancement opportunities #RetailMediaRevolution #ScalingWithStyle 💰#OSMOS