Over the past few weeks, we have attended two Branch Leaders in Mobile Growth events, one in New York and the second in London. At the London event, Dane Buchanan, Chief Data & Analytics Officer, was on a panel with Adam Landis, Head of Growth at Branch. They discussed privacy-driven measurement changes such as signal loss, simplifying complex processes, and the importance of measuring web and mobile together. Thank you to Branch for inviting us and to all those who attended these great events. #mediameasurement #futureproofingmeasurement
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Mobile Advertising & Marketing | Head of Growth @ Branch | Founder & CEO @ AdLibertas (acq by Branch)
1moIt was a pleasure to have Dane speak. I'm *still* wrapping my head around his comment he wouldn't be surprised to see GAID deprecation process last until the end of the decade!