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https://lnkd.in/eXyRJ5fz Retail media networks have become one of the hottest topics in retail in 2024. Interest at the highest levels can be seen in growing investment. In addition, retailers are increasingly leveraging retail media networks to monetize their customer bases and create advertising opportunities for brands that they sell

Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges. Margo Hock explains:: https://bit.ly/3VD9R1N #brandstrategy #retail #retailmedianetworks #advertisingstrategy #firstpartydata AnalyticsIQ

The retail media advertising space in Europe is undergoing transformative growth. As this article suggests, more and more major retailers are moving their attention to integrating their data with digital advertising platforms, and this industry shift highlights the growing importance of first-party data in the face of declining third-party cookies. This signals the wider global acceptance of this type of advertising strategy as a way of growing sales and finding more customers. As a technology consultant, I'm excited by retail media's potential for targeted, efficient, and privacy-compliant advertising leveraging rich shopper insights. The evolution towards full-funnel marketing and exploration of off-site channels like CTV and podcasts to demonstrate a nuanced understanding of consumer engagement. Perhaps, most intriguing is the industry's push for creative, experiential advertising. By weaving brand narratives through performance channels innovatively, we're not just selling products but crafting more memorable consumer experiences. But it's not all rainbows and sunshine, challenges persist around analytics, reporting limitations, and the need for some kind of standardization. Transparent metrics are crucial to evaluate advertising effectiveness while also having to balance opportunities with evolving privacy regulations and maintaining consumer trust. The growth is rapid. The opportunities are incredible. The challenges are vast. Read the piece by Zac Wang via The Current https://lnkd.in/eG5fiBG7 #RetailMedia #Advertising #Retail #Media

Earlier this week, our CEO Samuel Knights sat down with Retail Week to spill the retail media tea ☕️ With our client Co-op announcing the launch of the UK’s first retail media network in the convenience sector, Co-op Media Network, Retail Week looks at the benefits of retail media for both retailers and brands. In the wake of Apple eliminating third-party cookies and Google starting to phase them out too, Sam talks to the opportunity for brands to tap into privacy and GDPR-compliant sources of digital data, aka retailer loyalty schemes, to target their customers efficiently 📈 Also featured: Dean Harris, Co-op Media Network Susanna Moan, Currys plc Nick Morgan, Vudoo Craig Macdonald, McKinsey & Company Also mentioned: 📄The global retail media market forecast from Boston Consulting Group (BCG) Group - "The global retail media market is expected to reach $100bn (£78.5bn) by 2026" 📄Predictions from GroupM's June 2023 report - "Brands will spend £6.5bn on retail media in the UK by 2027" Read the full article now 👇 🔗 https://lnkd.in/gcXBuXNc

From @NRF in January (thank you STRATACACHE and Andy Murray ) to the IAB workshop happening today in NY (thank you Jeffrey Bustos), in-store retail media is the retail media’s new innovation playground. It promises more advertising inventory and more opportunities to innovate but it comes with some real personalization and attribution challenges. Should we talk about “in-store retail media networks” (a bit of a mouthful), physical RMNs (a bit geeky), in-store advertising (a bit generic)? Who will coin the term that sticks? #retailmedianetworks #instoreadvertising #retailmedianetworks #instoreadvertising

The retail advertising battleground is shifting to in-store retail media. With 80% of consumers still preferring an in-store experience, in-store retail media isn’t just about ads—it’s about smart, data-driven connections with customers. 🛍️📊 Read In-store retail media, the next battleground, an interview with Blandine Multrier Genix, relevanC's Managing Director, Retail Media 🎤👩💼 Key takeaways for brands and retailers: Data-Driven Value: Use consumer insights to make each square foot of retail space work harder for your brand. 💼📈 Programmatic Progress: Embrace dynamic advertising for real-time bidding and enhanced ad performance. 🚀💡 Unified Customer Journey: Merge online and offline data for impactful, 360° marketing strategies that drive sales. 🌐💰 The future of retail is here, and it's personalized, data-rich, and customer-focused. Dive into the world of in-store retail media: https://lnkd.in/eN94TJPT. 🌟🤝 Nina Penwarden Paula Alves Raphaël Germain Olivier Morin #RetailMedia #InStoreAdvertising #ProgrammaticAdvertising #ROPO

Despite the influx of companies entering the retail media space, experts believe the industry is far from reaching market saturation since it is still in its nascent stages, particularly in APAC. Yet, the success of retail media campaigns is already being observed. According to IAB’s Annual State of Data Report 2024, placing ads on online retail platforms is highly effective because online shoppers already have a shopping mindset. 🛍️ Nearly nine in 10 (89%) consumers report paying attention to at least one type of retail media ad, and 86% of ecommerce shoppers say they have purchased a product from a retail media ad in the past year. 🛒 #RetailMedia #Advertising #DigitalAdvertising

As the retailer-customer relationship continues to evolve, brands are looking to tap into the potential of retail media. Brands are seeking more innovative ways to target their audience and cultivate brand loyalty, but what is the key to harnessing this channel? IAB UK retail media group members, including our Chief Strategy Officer Katie Streeter Hurle, share their insights with The Drum in this latest article. "Retail media can play several different roles in the total marketing mix - it can be a mass awareness channel (think of the reach potential of the average UK supermarket) and it can also offer highly-targeted, sophisticated activation. "Retailer first party data can be incredibly valuable, but also expensive, so be clear on the use cases within your business for it to play a role and work in partnership with the retail media networks to develop your plan as they're the experts in making these campaigns work.” Full article below 👇 #retailmedia #retailmedianetworks #brandbuilding #firstpartydata 

Do you ever wonder what the difference between retail media and retail data is and the role they both play in retail media networks (RMNs)? Forbes has you covered and delves into what that means for the future of advertising. https://lnkd.in/eD5SEjRt #retail #retailmedia #retaildata #RMNs #advertising

Nicole Kivel tells us one of the greatest myths in the retail industry is the idea that retailers are becoming full-fledged media owners. However, retail media cannot overshadow their primary focus of retailing. This leads to discrepancies between how retailers aim to sell their inventory and how the media industry traditionally approaches buying. Criteo #Retail #Media #BusinessInsights #Retailmedia https://lnkd.in/e9RuwEcw